
Juan Ortiz
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since May 17, 2018
Juan is a seasoned UX/UI designer with nearly two decades of experience in creating impactful digital experiences. His 18-year career spans a wide range of clients, from innovative startups to global corporations. For the past six years, Juan has been deeply engaged in the UAE market, collaborating with government entities such as Mubadala. Juan specializes in crafting intuitive visual and user interface designs that enhance digital product experiences across web and mobile platforms.
Portfolio
Work Experience
Senior UX/UI Designer
Brainlake
- Designed a mobile app for B2C customers where they can navigate through the shopping experience.
- Redesigned the corporate and SME website which resulted in an improved user experience and encouraged users to find out more about products.
- Created user stories based on mobile and web improvements, so the developers and project manager can go through to validate and build the product.
UX/UI Designer
Saal.ai
- Developed the information architecture by creating sitemaps and user flows and validated them with the product managers and the development teams.
- Created wireframes to clarify to product managers and development teams on the functionality and user interaction.
- Designed mobile and web apps, responsive user interfaces of products and projects.
- Improved the user experience based on feedback from users or customers.
- Built prototypes for the stakeholders, product managers, and development teams.
- Created style guides with all the design assets of products and projects for the developers.
- Attended the Agile Scrum meetings with the development teams.
- Supported the front-end engineers to achieve pixel-perfect design implementations.
Product Designer
Koombea
- Managed and was responsible for the full design of projects.
- Conducted research and created user flows, sitemaps, personas, wireframes, compositions, and prototypes that focused on the user experience.
- Supported the design team on projects by attending meetings, iterating, brainstorming, photography, and art direction.
- Designed for web and mobile apps (iOS and Android), marketing sites, landing pages, company internal communication, branding, icons, and typography.
- Collaborated with multiple teams of developers for pixel-perfect design implementations.
Web and Graphic Designer
Grupo Cartagena
- Worked on the print designs for multiple projects involving companies and clients from all around the city.
- Designed websites for local clients leading them to improve the user experience.
- Attended meetings with clients and workshops as part of the projects to understand the clients' needs and suggest the best improvements.
Education
Certification in Art Direction and Copy Writing
Brother Escuela de Creativos - Buenos Aires, Argentina
Bachelor's Degree in Graphic Design
Universidad Autónoma del Caribe - Barranquilla, Colombia
Skills
Tools
Sketch, Adobe Photoshop, Adobe Illustrator, Trello, InVision, Adobe Experience Design (XD), Slack, Jira
Platforms
Android, iOS, Figma
Other
Dashboard Design, Responsive Design, UI Design, UX Design, Dashboards, Web UI, Web UX, Sitemaps, Usability, Web Platforms, Web UI Design, Mobile UI, Mobile UX, Responsive, Responsive UI, Landing Page Design, Prototyping, Information Architecture (IA), User Interface (UI), Web Design, Mobile Design, User Flows, User Experience (UX), Wireframing, iOS UI Design, Graphic Design, Branding, Website Redesign, Responsive Web Design (RWD), Websites, Mobile UI Design, Mobile UX Design, Product Design, User Journeys, Responsive Web Apps, Web App Design, Web App UX, Web App UI, Mobile First, Platforms, Android App Design, Personas, User Personas, Analytical Dashboards, Data Visualization, eCommerce, eCommerce Web Design, User Research, Research, Composition, SaaS, Art Direction, Copywriting
Experience
- Branding - 15 years
- User Interface (UI) - 8 years
- Mobile Design - 8 years
- User Flows - 8 years
- Information Architecture (IA) - 8 years
- Wireframing - 8 years
- Responsive Design - 8 years
- User Experience (UX) - 8 years
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