Jude is available for hire

Jude Temianka

Verified Expert in Design

Designer

Location

Berlin, Germany

Toptal Member Since

June 23, 2016

Jude is a digital design and strategy executive with 16 years of experience working with globalized brands, incubators, and agencies. Having started her career in trend forecasting, she transitioned into design, advertising, and creative management for agile-based tech organizations. She's at her happiest when collaborating with others to innovate and scale services with a far-reaching social impact.

Branding User Experience (UX)User Interviews Corporate Identity Brand Design User Interface (UI)User Flows UX Strategy Journey Mapping iOS Android Digital Product Design Agile Web UX Responsive UI

Work Experience

Senior Service Strategist

2020 - PRESENT

Self Employed

Mapped and analyzed customer journeys (B2C and B2B).
Ran vision, value proposition, and channel mapping workshops.
Conducted market and consumer research and synthesized and presented insights.
Crafted experience strategies for digital ecosystems (B2C, B2B, websites, and apps).
Created user/feature stories to support multidisciplinary teams with design implementation and rollout.

Technologies: Jira, Agile, Confluence, Slack, Zeplin, InVision, Adobe, Sketch

Senior Product Design Lead

2019 - 2020

N26

Worked for N26, a German digital bank, headquartered in Berlin, Germany. It offers services throughout 26 countries most of the Eurozone, UK, Switzerland, the US, and Brazil.
Managed the core product design teams including growth, acquisition, engagement, savings, payments, platform, and customer support.
Supervised the design operations which houses design systems, operations, and UX copy.
Mentored and directed global product design teams.
Created and executed product and communication strategies.
Collaborated with brand teams to craft value propositions and framework guidelines.
Grew the reporting branches while maintaining a flat hierarchy culture.
Created sustainable cross-functional ways of working and handover processes.
Designed job specifications, interview guides, and recruitment challenges.
Recruited and onboarded new design employees.
Designed career maps, set goals, and drove employee retention and performance.
Coached team leads, perform appraisals, one-on-ones, and creative check-ins.
Created a departmental information repository to share knowledge and guidelines.
Collaborated with product teams to establish a roadmap and prioritize projects.
Scaled the product design team in Berlin from 9-20 people within six months.

Technologies: Jira, Agile, Confluence, Slack, Zeplin, InVision, Adobe, Sketch

Head of Brand and Design

2018 - 2019

Airhelp.com

Directed and managed the global product design, research, and brand teams.
Worked with data analysts, country managers and research teams to identify growth and retention opportunities.
Constructed global and local service persona’s for new, established and emerging markets.
Worked with country and comms teams to craft value propositions, content, and messaging hierarchies.
Created brand and product strategies, including multichannel advertising and media testing plans.
Collaborated with business development to design loyalty schemes for users, influencers, and partners.
Partnered with C-Level to create organizational and departmental OKRs.
Worked with communications teams to optimize back-end communications (CRM, Push).
Refine technical/conversion copy localization and deployment processes.
Wrote proposals for creative initiatives.
Mapped costs, resources, craft, technical dependancies, experience, and conversion impact.
Created the roadmap and planned deliverables.
Pitched initiatives and reported progress to C-level and VCs.
Ensured that the creative output was cohesive, adhering to brand, product and industrial benchmarks across all.consumer and partnership touchpoints.
Ensured innovative and streamlined ways of working across product and marketing teams.
Grew cross-functional innovation culture, introduce collaborative practices, rituals, and tooling.
Strengthened the design community, establish craft networks and open feedback culture.
Construct brand, copy, research and product design guidelines, and measurement and value systems.
Worked with employer branding teams on internal and external communication to retain and drive employee satisfaction.
Recruited and onboarded new design team members.
Managed and evaluated performance.
Performed cross-functional research training.
Advocated for the organization at industry events and meet-ups.
Assist the upper management with biannual presentations and progress reporting.
Reported directly to the CPO and CMO.
Scaled the design team from 7-22 employees within nine months.
Increased employee satisfaction results by 30% within six months.
Increased CRM reengagement CTR performance by 200% within six months.

Technologies: Usertesting.com, Sketch, InVision, Adobe, SurveyMonkey, Confluence, Slack, Apps

Creative Director

2013 - 2019

Cradle Creative, Ltd

Served as the creative director and founder of Cradle—a boutique design studio specializing in branding and service design.
Worked with the following agencies: McCANN, Wednesday, Spring Creative, Martin Agency, Brave New World, Creative Cherry, Fluxx, Independents United, Rainmaking Innovation, and The Food Foundry.
Worked with following brands: Jaguar Land Rover, Diageo, Vertu, Halfords Media, Discovery Channel, Hilton Hotels, Preferred Hotels, ASOS, Net-a-Porter, Gucci, Agent Provocateur, Marie Claire, Estée Lauder, Miller Harris, Lindex, Target, Ghubar, Freedom to Exist, Orpiva, Monty & Co, PB, Sweet Cheesus, Dynabites, Pressed Juicery, Union Hand-Roasted Coffee, and Gebraucht.de.
Handled the branding design and srategy.
Implemented service definition and proposition testing.
Developed products.
Provided digital service design including eCommerce websites (C2C, B2C, B2B), native apps (iOS and Android), and marketing content.
Worked on UX copy.
Conducted user testing and research.
Created brand guidelines and rollout strategies.

Technologies: InVision, Marvel, Zeplin, Sketch, Adobe Creative Suite

VP Design

2016 - 2018

Gebraucht.de

Establish the Gebraucht brand, identity, and tone of voice.
Design a responsive eCommerce platform for used goods (C2C, B2C, B2B), along with two native apps (iOS Android).
Created and pitched product growth strategies.
Recruited and built design, research, product, tech and customer service teams.
Designed 360° advertising campaigns including television.
Designed an iOS app that gained 3,000 downloads in its first 48 hours and grew to 1 million within 18 months.
Helped raise €6 million of investment.
Grew the business from 1-36 employees in 18 months.

Technologies: Slack, Asana, Zeplin, Adobe, Sketch

Creative Head

2014 - 2015

ASOS

Handled and was responsible for directing and managing the design teams for the ASOS website.
Managed the production of daily site content, and also worked with senior management on brand innovation projects, process design, and implementing new business structures.
Led and handled the creative teams for the website, comprising of 30+ employees including managers, art directors, and designers.
Directed seasonal campaigns and daily site content and worked with editorial and brand partnership teams on collaborations and publicity events.
Worked with the UX and development teams on apps and digital innovation, plus the project teams to manage scheduling, work load and budgets.
Communicated and worked closely with senior management on design procedures and new business structures.

Technologies: Sketch, Adobe Suite