Julia is available for hire
Hire JuliaJulia Gomez
Verified Expert in Design
Designer
Anglet, France
Toptal member since July 11, 2022
Bio
Since 2018, Julia has been a freelance graphic designer focused on brand identity design and branding. She designs meaningful brands for bold entrepreneurs, following a methodology that combines marketing, design, and visual arts. She also provides inbound marketing counseling and graphic design services for social media, web design, and packaging. Julia is looking forward to growing in her career and working in a multidisciplinary team.
Portfolio
Brand Identity and Packaging Design
Box PackagingAdobe PhotoshopBrandingBrand DesignVisual DesignLogo Design
Work Experience
Brand Designer, Visual Designer
2019 - PRESENT
Freelance Clients
- Collaborated with all types of clients, from entrepreneurs to multinationals, creating brand identity strategies, logotypes, and brand visuals. Helped them identify their unique core values, brand voice, mission, and purpose.
- Built brand identity guidelines, including primary and secondary logos, submarks, color palette, art direction, font pairing, storytelling, core values, and manifesto.
- Designed professional logos according to clients' needs and target audiences.
- Crafted inbound marketing and social media strategies for small and medium-sized enterprises, including buyer's personal, sales funnel and buyer's journey, content strategy, SEO strategy, and visual strategy.
- Created social media visual guides and advised clients on social media strategy, including color palette, font pairing, tone of voice, photography direction, and overall visual coherence.
- Designed packaging, uniforms, labels, flyers, and custom merchandise for brands.
- Designed websites using WordPress, Wix, and other website builders.
- Designed responsive websites using Figma, working in collaboration with developers.
- Applied UX principles to design responsive and inclusive websites. Conducted UX research, structured information, and created wireframes to design visually appealing interfaces with intuitive interactions, ensuring a seamless experience for the user.
- Created illustrations and abstract art for specific clients related to the brand's style.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, WordPress, Inbound Marketing, Graphic Design, Brand Design, Brand Identity, Style Guides, Brand Books, Storytelling, Digital Art, Illustration, Web Design, Art Direction, Logotype, Logo Systems, Brand Guidelines, Digital Brand Identity, Label Design, Websites, Guidelines, Identity, Visual Design, Pitch Decks, Creative Direction, Microsoft PowerPoint, Printing Materials, Print Design, Social Media Design, Product Packaging
Head of Branding, Creative Director, Head of Culture
2023 - 2024
Cencosud (Cencommerce)
- Led the redesign of the visual identity and brand strategy for Cencosud's eCommerce.
- Created and led a culture department for Cencommerce to improve employee satisfaction and productivity.
- Organized international collaborative workshops to improve communication and team cohesion across Cencommerce, with participants from all of the company's operating countries.
- Led and collaborated with a four-person team to design multiple PowerPoint presentations and print materials.
- Designed the Cencommerce intranet site and blog using a Microsoft site builder, encompassing information architecture, UX research, Figma wireframing, user testing, UI design, and iterative improvements.
- Managed the creative direction and content strategy for a biweekly live journal reaching 800 Cencommerce employees.
Technologies: Figma, Adobe Illustrator, Canva, Jira, Presentation Design, Print Design
Visual Designer
2022 - 2023
Happy the App, Inc
- Redesigned the brand identity and strategy to achieve specific goals.
- Redesigned the website using Squarespace and applied UX best practices.
- Designed pitch decks and other technical presentations using PowerPoint.
- Designed ads for social media, Google, email, and magazine regarding the brand's identity guide and technical specifications of each platform or media.
Technologies: Visual Design, Creative Direction, Art Direction, Pitch Decks, User Experience (UX), Adobe Illustrator, Adobe Photoshop, Figma, Rebranding, Board Decks, Microsoft PowerPoint, Brand Identity, Graphic Design, Brand Design, Brand Guidelines, UI Design, Websites, Guidelines, Identity, PowerPoint Design, UX Design, Squarespace, Printing Materials, Presentation Design
Visual and Web Designer
2022 - 2022
BackPedal, Ltd.
- Crafted a brand strategy and visual identity for a bike smart tech company, including a color palette, business card, font pairing, primary and secondary logo, and wordmark.
- Designed uniforms according to the brand style for the rescue team and defined the art direction for a photoshoot.
- Designed a responsive homepage for desktop and mobile using the brand's guidelines and UX principles with Figma.
- Designed a pitch deck for investors aligned with the brand's style and marketing goals.
Technologies: Visual Design, Web Design, Branding, Figma, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UI Design, Websites, Pitch Decks, Logo Design, UX Design, Product Design, Mobile App Design, Fashion Design, Art Direction, Color Palettes, Brand Identity, Adobe Illustrator, Graphic Design, Brand Design, Logotype, Logo Systems, Brand Guidelines, Digital Brand Identity, Packaging, Guidelines, Identity, PowerPoint Design, Creative Direction, Microsoft PowerPoint, Printing Materials, Presentation Design, Data Visualization, Print Design
Brand Designer
2022 - 2022
Art on Fashion Ltd
- Crafted a brand strategy and visual identity, including color palette, font pairing, primary and secondary logo, and wordmark.
- Designed a wide variety of packaging for beauty products and personal care like razors, soap, and scissors, among others.
- Crafted the brand's communicational strategy and unique personality using marketing archetypes, benchmarking, and market research.
Technologies: Box Packaging, Adobe Photoshop, Branding, Brand Design, Visual Design, Logo Design, Adobe Illustrator, Brand Identity, Art Direction, Graphic Design, Logotype, Logo Systems, Brand Guidelines, Art, Digital Brand Identity, Label Design, Packaging, Guidelines, Identity, Creative Direction, Printing Materials, Print Design, Product Packaging
Poster Illustrator/Designer
2022 - 2022
McKay's Dance Academy LLC dba Grassland Dance Academy
- Designed a poster announcing an annual recital for the theme: legends of the music.
- Designed social media posts related to the main poster.
- Integrated the event's information with the images of the legends of music through a collage in a bright, fun, and vibrant way.
Technologies: Graphic Design, Social Media Covers, Printing Materials, Illustration, Color Theory, Figma, Posters, Poster Design, Art, Adobe Illustrator, Adobe Photoshop, Art Direction, Rebranding, Guidelines, Identity, Print Design
Brand Designer
2022 - 2022
Private Dining Maitre D LLC
- Designed a logo and brand assets, including web design, to position the brand as a top quality-personalized service.
- Crafted a brand strategy suited for both stakeholders and service staff.
- Benchmarked and researched to design a website template on Figma.
- Designed a brand book that included primary logo and logo variants, color palette, brand archetype, font pairing, art direction, and target audience.
Technologies: Branding, Logo Design, Visual Design, Logotype, Brand Design, Web Design, Brand Identity, Art Direction, Adobe Illustrator, Adobe Photoshop, Logo Systems, Brand Guidelines, Social Media, Digital Brand Identity, Label Design, UI Design, Websites, Packaging, Guidelines, Identity, Figma, UX Design, Creative Direction, Squarespace, Printing Materials, Print Design
Graphic Designer
2022 - 2022
8ls Consulting LLC
- Designed several logos and logo variations for the company.
- Performed research and benchmarking on the financial industry visuals.
- Designed a color palette aligned with the values of the company, the financial sector, and its public.
Technologies: Branding, Graphic Design, Visual Design, Print Design, Logo Design, Brand Identity, Adobe Illustrator, Adobe Photoshop, Brand Design, Logotype, Logo Systems, Brand Books, Art, Illustration, Identity, Figma, PowerPoint Design
Marketing Consultant, Art Director
2020 - 2021
Lindos Pagos
- Crafted a marketing and sales strategy for a real state development group. It included inbound and outbound marketing, buyer's persona, market research, social media art direction and strategy, content strategy, and SEO strategy for Google Ads.
- Did a rebranding and built a brand book with brand values, about and mission, color palette, font pairing, and art direction.
- Designed a landing page with useful information, a contact form, and a WhatsApp button.
Technologies: Adobe Illustrator, Adobe Photoshop, Web Design, Brand Identity, Art Direction, Social Media, Guidelines, Identity, Visual Design, Creative Direction, Microsoft PowerPoint, Printing Materials, Responsive Web Design (RWD), Print Design
Founder, Fashion Designer
2015 - 2018
Tales and Tides
- Designed multiple swimwear collections and textile design, including pattern design and swimwear prototype making.
- Built a brand strategy and brand guidelines that included primary and secondary logo design, color palette, font pairing, art direction, and storytelling.
- Created an inbound marketing and social media strategy for an international public, including influencer's strategy, Google, Instagram, and Facebook ads, and email marketing strategy.
- Owned the flow of production and distribution of products as team coordinator and general manager.
Technologies: Adobe Illustrator, Adobe Photoshop, Fashion Design, Branding, Brand Identity, Brand Design, Art Direction, Inbound Marketing, Logotype, Logo Systems, Brand Guidelines, Social Media, Digital Brand Identity, Label Design, Websites, Packaging, Guidelines, Identity, Visual Design, UX Design, Creative Direction, Microsoft PowerPoint, Printing Materials, Print Design, Social Media Design
Co-founder, Graphic Designer
2013 - 2016
Duke Surf School
- Created a brand strategy and marketing strategy for a French audience including social media strategy, outbound marketing, inbound marketing, and Google and Facebook ad strategy.
- Took care of the brand identity design and visuals including brand identity design, custom merchandise, posters, and flyers.
- Created a website that allowed the clients to get information, book surf lessons, and get in contact with the school.
Technologies: Adobe Illustrator, Adobe Photoshop, Brand Identity, Brand Design, Logotype, Logo Systems, Brand Guidelines, Social Media, Art Direction, Digital Brand Identity, Guidelines, Identity, Visual Design, Creative Direction, Print Design
Education
2005 - 2011
Master's Degree in Industrial Design
Universidad Nacional de Cuyo - Mendoza, Argentina
Certifications
OCTOBER 2022 - PRESENT
UX/UI Design Course
Coder House
JULY 2022 - PRESENT
Creating Original Handmade Logos with Jon Contino
Domestika
MARCH 2022 - PRESENT
Storytelling for Brands
Domestika
OCTOBER 2021 - PRESENT
Inbound Marketing
Coder House
APRIL 2021 - PRESENT
Art Direction for Branding
Domestika
JANUARY 2020 - PRESENT
Branding in Tree Times Brief, Concept and Visual Creation
Domestika
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint, Canva, Jira
Platforms
WordPress, Figma
Other
Graphic Design, Branding, Brand Design, Logotype, Logo Design, Logo Systems, Brand Guidelines, Brand Books, Color Palettes, Brand Identity, Identity Design, Corporate Identity, Visual Identity, Digital Brand Identity, Social Media, Social Media Strategy, Art, Inbound Marketing, Art Direction, Label Design, Hang Tags, Websites, Guidelines, Visual Design, Print Design, Web Design, Squarespace, Presentation Design, Social Media Design, Storytelling, Cognitive Psychology, Fashion Design, Style Guides, Digital Art, Illustration, Inbound Marketing Plan, Fashion Styling, UI Design, Rebranding, Sport Branding, Packaging, Package Design, Clothing, Textiles, Editorial Design, Corporate Design, Identity, Box Packaging, Surfer, Product Packaging, Web Template Design, Instagram, Social Media Covers, Printing Materials, Color Theory, PowerPoint Design, Posters, Poster Design, UX Design, Copywriting, Vintage Logos, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Pitch Decks, Product Design, Mobile App Design, Creative Direction, Board Decks, Web UX, Brand Logos, UX Branding, Teamwork, Corporate Culture, Web UX Design, Web UI Design, Data Visualization
Experience
- Art Direction - 5 years
- Logo Design - 5 years
- Branding - 5 years
- Brand Design - 5 years
- Visual Design - 5 years
- Packaging - 4 years
- Web Design - 2 years
- UX Design - 2 years
Collaboration That Works
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