Julia Gomez, Designer in Anglet, France
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Julia Gomez

Verified Expert  in Design

Bio

Julia has been a freelance graphic designer focused on brand identity design and branding since 2018. She designs meaningful brands for bold entrepreneurs following a methodology that combines marketing, design, and visual arts. She also provides inbound marketing counseling and graphic design services for social media, web design, and packaging. Currently, Julia's looking forward to growing in her career and working in a multidisciplinary team.

Portfolio

Work Experience

Brand Designer

2019 - PRESENT
Freelance Brand Identity Designer
  • Collaborated with all types of clients from entrepreneurs to multinationals creating brand identity strategies, logotypes, and brand visuals. Helped them identify their unique core values, brand voice, mission, and purpose.
  • Built brand identity guidelines including primary and secondary logo, submarks, color palette, art direction, font pairing, storytelling, core values, and manifesto.
  • Designed professional logos according to the clients' needs and their target audience.
  • Crafted inbound marketing and social media strategies for small and medium-sized enterprises including buyer's personal, sales funnel and buyer's journey, content strategy, SEO strategy, and visual strategy.
  • Created social media visual guides and advised clients on social media strategy including color palette, font pairing, tone of voice, photography direction, and overall visual coherence.
  • Designed packaging, uniforms, labels, flyers, and custom merchandise for brands.
  • Designed landing pages using WordPress and website templates using Adobe Illustrator.
  • Created illustrations and abstract art for specific clients that are related to the brand's style.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, WordPress, Inbound Marketing, Graphic Design, Brand Design, Brand Identity, Style Guides, Brand Books, Storytelling, Digital Art, Illustration, Web Design, Art Direction, Logo Design, Logo Systems, Brand Guidelines, Digital Brand Identity, Label Design, Websites, Guidelines, Identity, Visual Design, Pitch Decks, Creative Direction, Microsoft PowerPoint, Printing Materials

Visual Designer

2022 - 2023
Happy the App, Inc
  • Redesigned the brand identity and strategy to achieve specific goals.
  • Redesigned the website using Squarespace and applied UX best practices.
  • Designed pitch decks and other technical presentations using PowerPoint.
  • Designed ads for social media, Google, email, and magazine regarding the brand's identity guide and technical specifications of each platform or media.
Technologies: Visual Design, Creative Direction, Art Direction, Pitch Decks, User Experience (UX), Adobe Illustrator, Adobe Photoshop, Figma, Rebranding, Board Decks, Microsoft PowerPoint, Brand Identity, Graphic Design, Brand Design, Brand Guidelines, UI Design, Websites, Guidelines, Identity, PowerPoint Design, UX Design, Squarespace Design, Printing Materials

Visual and Web Designer

2022 - 2022
BackPedal, Ltd.
  • Crafted a brand strategy and visual identity for a bike smart tech company, including a color palette, business card, font pairing, primary and secondary logo, and wordmark.
  • Designed uniforms according to the brand style for the rescue team and defined the art direction for a photoshoot.
  • Designed a responsive homepage for desktop and mobile using the brand's guidelines and UX principles with Figma.
  • Designed a pitch deck for investors aligned with the brand's style and marketing goals.
Technologies: Visual Design, Web Design, Branding, Figma, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UI Design, Websites, Pitch Decks, Logo Design, UX Design, Product Design, Mobile App Design, Fashion Design, Art Direction, Color Palettes, Brand Identity, Adobe Illustrator, Graphic Design, Brand Design, Logo Design, Logo Systems, Brand Guidelines, Digital Brand Identity, Packaging, Guidelines, Identity, PowerPoint Design, Creative Direction, Microsoft PowerPoint, Printing Materials

Brand Designer

2022 - 2022
Art on Fashion Ltd
  • Crafted a brand strategy and visual identity, including color palette, font pairing, primary and secondary logo, and wordmark.
  • Designed a wide variety of packaging for beauty products and personal care like razors, soap, and scissors, among others.
  • Crafted the brand's communicational strategy and unique personality using marketing archetypes, benchmarking, and market research.
Technologies: Box Packaging, Adobe Photoshop, Branding, Brand Design, Visual Design, Logo Design, Adobe Illustrator, Brand Identity, Art Direction, Graphic Design, Logo Design, Logo Systems, Brand Guidelines, Art, Digital Brand Identity, Label Design, Packaging, Guidelines, Identity, Creative Direction, Printing Materials

Poster illustrator/Designer for Announcing an Annual Recital

2022 - 2022
McKay's Dance Academy LLC dba Grassland Dance Academy
  • Designed a poster announcing an annual recital for the theme: legends of the music.
  • Designed social media posts related to the main poster.
  • Integrated the event's information with the images of the legends of music through a collage in a bright, fun, and vibrant way.
Technologies: Graphic Design, Social Media Covers, Printing Materials, Illustration, Color Theory, Figma, Posters, Poster Design, Art, Adobe Illustrator, Adobe Photoshop, Art Direction, Rebranding, Guidelines, Identity

Brand Designer

2022 - 2022
Private Dining Maitre D LLC
  • Designed a logo and brand assets, including web design, to position the brand as a top quality-personalized service.
  • Crafted a brand strategy suited for both stakeholders and service staff.
  • Benchmarked and researched to design a website template on Figma.
  • Designed a brand book that included primary logo and logo variants, color palette, brand archetype, font pairing, art direction, and target audience.
Technologies: Branding, Logo Design, Visual Design, Logo Design, Brand Design, Web Design, Brand Identity, Art Direction, Adobe Illustrator, Adobe Photoshop, Logo Systems, Brand Guidelines, Social Media, Digital Brand Identity, Label Design, UI Design, Websites, Packaging, Guidelines, Identity, Figma, UX Design, Creative Direction, Squarespace Design, Printing Materials

Graphic Designer

2022 - 2022
8ls Consulting LLC
  • Designed several logos and logo variations for the company.
  • Performed research and benchmarking on the financial industry visuals.
  • Designed a color palette aligned with the values of the company, the financial sector, and its public.
Technologies: Branding, Graphic Design, Visual Design, Print Design, Logo Design, Brand Identity, Adobe Illustrator, Adobe Photoshop, Brand Design, Logo Design, Logo Systems, Brand Books, Art, Illustration, Identity, Figma, PowerPoint Design

Marketing Consultant & Art Director

2020 - 2021
Lindos Pagos
  • Crafted a marketing and sales strategy for a real state development group. It included inbound and outbound marketing, buyer's persona, market research, social media art direction and strategy, content strategy, and SEO strategy for Google Ads.
  • Did a rebranding and built a brand book with brand values, about and mission, color palette, font pairing, and art direction.
  • Designed a landing page with useful information, a contact form, and a WhatsApp button.
Technologies: Adobe Illustrator, Adobe Photoshop, Web Design, Brand Identity, Art Direction, Social Media, Guidelines, Identity, Visual Design, Creative Direction, Microsoft PowerPoint, Printing Materials, Responsive Web Design (RWD)

Founder, Fashion Designer

2015 - 2018
Tales and Tides
  • Designed multiple swimwear collections and textile design, including pattern design and swimwear prototype making.
  • Built a brand strategy and brand guidelines that included primary and secondary logo design, color palette, font pairing, art direction, and storytelling.
  • Created an inbound marketing and social media strategy for an international public, including influencer's strategy, Google, Instagram, and Facebook ads, and email marketing strategy.
  • Owned the flow of production and distribution of products as team coordinator and general manager.
Technologies: Adobe Illustrator, Adobe Photoshop, Fashion Design, Branding, Brand Identity, Brand Design, Art Direction, Inbound Marketing, Logo Design, Logo Systems, Brand Guidelines, Social Media, Digital Brand Identity, Label Design, Websites, Packaging, Guidelines, Identity, Visual Design, UX Design, Creative Direction, Microsoft PowerPoint, Printing Materials

Co-founder, Graphic Designer

2013 - 2016
Duke Surf School
  • Created a brand strategy and marketing strategy for a French audience including social media strategy, outbound marketing, inbound marketing, and Google and Facebook ad strategy.
  • Took care of the brand identity design and visuals including brand identity design, custom merchandise, posters, and flyers.
  • Created a website that allowed the clients to get information, book surf lessons, and get in contact with the school.
Technologies: Adobe Illustrator, Adobe Photoshop, Brand Identity, Brand Design, Logo Design, Logo Systems, Brand Guidelines, Social Media, Art Direction, Digital Brand Identity, Guidelines, Identity, Visual Design, Creative Direction
2005 - 2011

Master's Degree in Industrial Design

Universidad Nacional de Cuyo - Mendoza, Argentina

OCTOBER 2022 - PRESENT

UX/UI Design Course

Coder House

JULY 2022 - PRESENT

Creating Original Handmade Logos with Jon Contino

Domestika

MARCH 2022 - PRESENT

Storytelling for Brands

Domestika

OCTOBER 2021 - PRESENT

Inbound Marketing

Coder House

APRIL 2021 - PRESENT

Art Direction for Branding

Domestika

JANUARY 2020 - PRESENT

Branding in Tree Times Brief, Concept and Visual Creation

Domestika

Tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Microsoft PowerPoint

Platforms

WordPress

Other

Graphic Design, Branding, Brand Design, Logo Design, Logo Design, Logo Systems, Brand Guidelines, Brand Books, Color Palettes, Brand Identity, Identity Design, Corporate Identity, Visual Identity, Digital Brand Identity, Social Media, Social Media Strategy, Art, Inbound Marketing, Art Direction, Label Design, Hang Tags, Websites, Guidelines, Visual Design, Web Design, Squarespace Design, Storytelling, Cognitive Psychology, Fashion Design, Style Guides, Digital Art, Illustration, Inbound Marketing Plan, Fashion Styling, UI Design, Rebranding, Sport Branding, Packaging, Package Design, Clothing, Textiles, Editorial Design, Corporate Design, Identity, Box Packaging, Surfer, Product Packaging, Web Template Design, Instagram, Print Design, Social Media Covers, Printing Materials, Color Theory, PowerPoint Design, Posters, Poster Design, UX Design, Copywriting, Vintage Logos, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Pitch Decks, Product Design, Mobile App Design, Creative Direction, Board Decks

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