Julia Shkatova, Designer in Berlin, Germany
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Julia Shkatova

Verified Expert  in Design

Designer

Location
Berlin, Germany
Toptal Member Since
June 1, 2020

Julia is a senior product designer with more than six years of experience based in Berlin, Germany. She enables companies and teams to build user-centered and scalable experiences through systems thinking, empathy, and pleasing aesthetics. Currently, Julia leads product and brand design at MusicHub.

Portfolio

Work Experience

Lead Product Designer

2021 - PRESENT
MusicHub GmbH
  • Designed and launched Stats Dashboard, with 52.3% of users checking their analytics at least weekly.
  • Improved user sign-up and introduced user onboarding to delivered release conversion, with 27.95% of the newly registered users submitting their release on their first day.
  • Exited the beta phase and launched the subscription service with 12.26% of registered users subscribing to a paid plan.
Technologies: Figma, Mixpanel, Miro, Intercom, Maze, Typeform.io

Digital Designer

2015 - PRESENT
Freelance
  • Consulted early-stage startups on the market and competitor analysis, UI/UX benchmarking, persona creation, user journeys, and brand framework.
  • Collaborated with stakeholders and designed MVPs to validate product ideas.
  • Designed and directed mobile, web, and desktop apps from scratch.
  • Designed numerous brand guidelines for both digital and physical products.
  • Built user scenarios, user stories, and user flows for digital product improvements based on qualitative user research.
  • Created product prototypes for ideas validation and tested them with users using moderated and unmoderated testing technics.
  • Built responsive websites on Webflow to enable small teams to scale.
Technologies: Usability, Adobe CC, Webflow, Sketch, Figma

User Experience Design Specialist

2018 - 2021
SAP
  • Worked on a design system that was built in Figma and regularly updated to align with the engineering team.
  • Designed complex features for the work management and collaboration platform.
  • Designed and built product marketing landing pages using Figma and Webflow.
  • Completely redesigned brand and app's look and feel to fit the enterprise brand.
  • Designed and built a help center using Webflow CMS.
  • Conducted user research and user testing sessions for new features.
Technologies: Adobe CC, Sketch, Figma

Product Design Intern

2017 - 2017
STRV
  • Improved knowledge of app development for IOS.
  • Designed mobile applications, specifically MVPs.
  • Designed an educational app, Mentoroom, that was featured on Behance.
Technologies: InVision, Sketch

Junior Visual Designer

2016 - 2016
4finance
  • Created social media design templates.
  • Designed marketing compaigns.
  • Designed UI and marketing elements for product webpages.
  • Supported the product team with UI design for online loan calculators.
  • Supported the marketing team that was distributed in several countries.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
2014 - 2018

Bachelor's Degree in Multimedia

University of Economics - Prague, Czech Republic

2017 - 2017

ERASMUS (Student Exchange) Program Participant in Communications

Aarhus University - Aarhus, Denmark

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