Kacey L Underwood, Designer in Boulder, CO, United States
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Kacey L Underwood

Verified Expert  in Design

Designer

Location
Boulder, CO, United States
Toptal Member Since
February 1, 2022

Kacey is a UI/UX/Visual Designer with senior-level experience in responsive web design and branding. Kacey has recently focused on product design and has various web application projects under her belt. With pixel-perfect precision and rich typography and colors, Kacey creates stunning designs that work well. She started her career in agency settings and has applied her design skills in various industries. Her recent work has been focused on health and data visualization.

BrandingWebsitesAdobe Creative SuiteAdobe CCAdobe Experience Design (XD)Pitch DecksPresentation DesignPersonasFigmaWeb UIIllustrationSketchAnimationeCommerceResponsive LayoutGIF Animation

Portfolio

Work Experience

UI Designer

2022 - PRESENT
Momentum
  • Designed high-quality prototypes for campaign pages built on a recurring donation platform.
  • Matched each charitable organization's visual look and feel, spanning from political entities to sustainability and education initiatives.
  • Employ a keen sense of eye-catching, competitive design for impactful landing pages.
Technologies: Figma

Visual Designer

2022 - PRESENT
Calm.com
  • Designed marketing materials for digital and print, including e-books, ads, administrator guides, tradeshow signage, and presentation decks.
  • Helped keep Figma assets up to date; stayed current with product offerings and designs to incorporate into marketing materials.
  • Worked with a variety of teams within the B2B side.
Technologies: Figma, Adobe Illustrator, Asana, Adobe InDesign, Adobe Photoshop

UX and Visual Designer

2022 - 2022
Institute of Healthcare Delivery Design at UIC
  • Designed wireframes for five different user groups.
  • Participated in conducting user interviews and iterated on wireframe designs based on that research.
  • Incorporated data visualization and dashboard design into the wireframes.
  • Designed wireframes for mobile apps and desktop apps.
Technologies: Figma, Miro

Senior Digital Designer

2018 - 2022
Stand Creative
  • Created design concepts and final deliverables for clients’ projects, including websites, brand identities, email campaigns, and motion graphics.
  • Managed the workflow of website developers, integrating my own design and development.
  • Strengthened the quality assurance process of website builds and maintenance.
  • Researched new approaches such as CSS tricks to implement in my work.
Technologies: Adobe CC, Figma

UX Designer

2020 - 2021
VirusIQ
  • Created design styles and screens for a complex healthcare web app that included map and eCommerce modules for six different personas.
  • Interpreted a user journey by communicating with product managers and subject-matter experts; guided other UI designers with my UX findings.
  • Established robust component sets with variations and included easy-to-follow documentation for the product engineers.
Technologies: Figma, React

Designer

2016 - 2018
Domoto Brands
  • Created design concepts and final deliverables for clients’ projects, including logos, packaging, websites, and email campaigns.
  • Managed the workflow of web developers for custom themes.
  • Implemented the build of WordPress sites, customizing existing themes.
  • Strengthened the quality assurance process of website builds and maintenance.
Technologies: Adobe CC

Digital Content Creator

2015 - 2016
RuMe Inc.
  • Designed, wrote, and published digital campaign content for an eCommerce brand.
  • Developed strategy and acted on results for A/B tests on email campaigns.
  • Revised designs and content strategically for higher conversions.
  • Collaborated on conversion-driven website improvements based on user testing. Carried out improvements through all digital marketing efforts.
  • Customized landing pages on the Shopify platform with HTML, CSS, and platform integrations.
Technologies: Sketch, Adobe CC, Shopify, Klaviyo, Mailchimp, PSD to Mailchimp, HTML, CSS, Optimizely

Graphic Designer

2009 - 2016
Beth Osnes, University of Colorado
  • Designed a poster series for an event at CU Boulder, Resilient Cities. The event series addressed the power of youth engagement in moving cities forward in planning for climate change.
  • Utilized creative photo manipulation with models in local spaces to portray their impact in the face of climate change.
  • Designed a cover and compact disk label for a dance activism video, Mothers Acting Up. I collaborated with Beth Osnes, a dance department faculty member at CU Boulder.
Technologies: Adobe CC

Senior Designer

2011 - 2014
Colab
  • Led creative work and management of assigned marketing and branding projects.
  • Executed products through conceptualization, design, coordination, and production.
  • Collaborated with clients and with office copywriting and social media services.
  • Designed and coordinated the production of print media, banners, signage, and email marketing campaigns.
Technologies: Adobe CC, After Effects CC
2009 - 2013

Bachelor of Fine Arts in Graphic Design

Colorado State University - Fort Collins, CO

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