Kacey L Underwood
Verified Expert in Design
Designer
Boulder, CO, United States
Toptal member since February 1, 2022
Kacey is a UI/UX designer who is driven by impact-oriented work and loves a challenge. Her work solves problems critically for the user and is crafted with sage finesse. She started her career in agency settings and has applied her design skills in dozens of industries. Kacey's recent work has been focused on healthcare and biotech.
Portfolio
Work Experience
User Experience Designer
Adaptive Biotechnologies
- Led the UX effort for the company's highest-priority software program for 12 months, designing an Order Management platform.
- Conducted user research and developed personas. This broke down silos and elevated understanding for the software team and led to increased trust from our business partners.
- Bridged the gap between software and subject matter experts (i.e., users), ultimately building trust and defining realistic expectations for phases of development.
- Designed low-fidelity and high-fidelity prototypes and regularly collected feedback from business partners and development teams.
- Led effort in introducing a unified front end for the company's software platforms.
- Brought high-level UX awareness to other business areas, like research and development, through user interviews and persona creation.
- Managed and mentored one junior contract designer and one intern, providing guidance and feedback daily to foster their professional growth.
UI Designer
Momentum
- Designed high-quality prototypes for campaign pages built on a recurring donation platform.
- Matched each charitable organization's visual look and feel, spanning from political entities to sustainability and education initiatives.
- Employed a keen sense of eye-catching, competitive design for impactful landing pages.
Visual Designer
Calm.com
- Designed marketing materials for digital and print, including e-books, ads, administrator guides, tradeshow signage, and presentation decks.
- Helped keep Figma assets up to date; stayed current with product offerings and designs to incorporate into marketing materials.
- Worked with a variety of teams within the B2B side.
UX and Visual Designer
Institute of Healthcare Delivery Design at UIC
- Designed wireframes for five different user groups.
- Participated in conducting user interviews and iterated on wireframe designs based on that research.
- Incorporated data visualization and dashboard design into the wireframes.
- Designed wireframes for mobile apps and desktop apps.
Senior Digital Designer
Stand Creative
- Created design concepts and final deliverables for clients’ projects, including websites, brand identities, email campaigns, and motion graphics.
- Managed the workflow of website developers, integrating my own design and development.
- Strengthened the quality assurance process of website builds and maintenance.
- Researched new approaches such as CSS tricks to implement in my work.
UX Designer
VirusIQ
- Created design styles and screens for a complex healthcare web app that included map and eCommerce modules for six different personas.
- Interpreted a user journey by communicating with product managers and subject-matter experts; guided other UI designers with my UX findings.
- Established robust component sets with variations and included easy-to-follow documentation for the product engineers.
Designer
Domoto Brands
- Created design concepts and final deliverables for clients’ projects, including logos, packaging, websites, and email campaigns.
- Managed the workflow of web developers for custom themes.
- Implemented the build of WordPress sites, customizing existing themes.
- Strengthened the quality assurance process of website builds and maintenance.
Digital Content Creator
RuMe Inc.
- Designed, wrote, and published digital campaign content for an eCommerce brand.
- Developed strategy and acted on results for A/B tests on email campaigns.
- Revised designs and content strategically for higher conversions.
- Collaborated on conversion-driven website improvements based on user testing. Carried out improvements through all digital marketing efforts.
- Customized landing pages on the Shopify platform with HTML, CSS, and platform integrations.
Graphic Designer
Beth Osnes, University of Colorado
- Designed a poster series for an event at CU Boulder, Resilient Cities. The event series addressed the power of youth engagement in moving cities forward in planning for climate change.
- Utilized creative photo manipulation with models in local spaces to portray their impact in the face of climate change.
- Designed a cover and compact disk label for a dance activism video, Mothers Acting Up. I collaborated with Beth Osnes, a dance department faculty member at CU Boulder.
Senior Designer
Colab
- Led creative work and management of assigned marketing and branding projects.
- Executed products through conceptualization, design, coordination, and production.
- Collaborated with clients and with office copywriting and social media services.
- Designed and coordinated the production of print media, banners, signage, and email marketing campaigns.
Education
Bachelor of Fine Arts in Graphic Design
Colorado State University - Fort Collins, CO, USA
Skills
Tools
Adobe CC, Adobe Creative Suite, Adobe Experience Design (XD), After Effects CC, Adobe Illustrator, Adobe After Effects, Illustrator CC, Procreate, Sketch, Miro, Adobe Photoshop, Adobe InDesign, Asana, Mailchimp, Optimizely, Balsamiq, Lucidchart, Confluence, Jira
Languages
HTML, CSS
Platforms
Figma, WordPress, Shopify, Klaviyo
Other
Websites, Branding, Web UI, Graphic Design, UX Design, UI Design, Email Design, UX Writing, Low-fidelity Prototypes, Low-fidelity Mockups, High-fidelity Mockups, High-fidelity Prototypes, Stakeholder Engagement, Brand Identity, Website Design, Art Direction, Interactive UI, Personas, Product Design, Pitch Decks, Presentation Design, Email Campaigns, Design Optimization, Landing Page Optimization, Infographs, Infographics, CX Strategy, UX Strategy, Design Strategy, Design Leadership, UX Leadership, Social Media, Image Manipulation, Mapping, Animation, Illustration, Packaging, React, User Journeys, Health IT, Public Health, eCommerce, SVG Animation, Responsive Layout, Animated GIFs, Icon Design, Graphics, User Personas, Component Libraries, User Experience (UX), User Interface (UI), Brand Design, Web App UI, Web App Design, Web App UX, Healthcare IT, Healthcare Management Systems, Early-stage Startups, Healthcare Services, Logo Design, User Flows, Responsive Web Design (RWD), Information Architecture (IA), Visual Design, Consumer-facing Product Design, User Journey Maps, Responsive UI, Responsive Design, Brand Guidelines, Prototyping, UI Branding, Web Design, Dashboard Design, Web Dashboards, UX Research, Landing Page Design, Landing Pages, Drawing, Hand Drawing, Art Design, Responsive Web Apps, Package Design, Product Packaging, B2B, Design, Design Systems, Maps, Business Technology, Interactive Maps, Typography, User Paths, Persona Design, User-centered Design (UCD), UX Wireflows, Wireframing, Research, Interviews, User Interviews, Analytics, Data Visualization, Dashboards, Mobile UI, Mobile UX, Web UX, Adobe UX, Motion Graphics, PSD to Mailchimp, Scrum, Business Strategy, User Engagement, User Experience Design, User Experience Strategy, User Research, Qualitative Research
Experience
- Adobe CC - 11 years
- Branding - 11 years
- User Interface (UI) - 9 years
- Websites - 8 years
- User Experience (UX) - 6 years
- Prototyping - 4 years
- User Personas - 3 years
- Figma - 2 years
Tools
- Adobe CC
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