Karen Yung, Designer in Scottsdale, AZ, United States
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Karen Yung

Verified Expert  in Design

Designer

Location
Scottsdale, AZ, United States
Toptal Member Since
December 20, 2018

With over 15 years of tech, startup, agency, and government experience designing web and mobile applications and design systems at scale, Karen specializes in human-centered product design, employing strategic design thinking and agile approaches with strong front-end technical knowledge.

Portfolio

Work Experience

Principal Product Designer

2018 - PRESENT
Service NSW
  • Created end-to-end product design of a new SaaS application product from 0 to 1 to replace complex legacy software for government service centers with over 1,000 transactions to redesign.
  • Worked on the discovery, user research, streamlining processes, problem-solving, running workshops, prototyping, user testing, and collaborating with the team to reiterate and release often, using Agile and Lean methodologies.
  • Mentored and recruited designers, ran a design guild, and fostered design culture within the organization.
Technologies: InVision, Sketch, SaaS Design, Discovery, Web App Design, Web App UX, Web App UI, Wireframing, Web Design, User Interface (UI), Brand Design, User Experience (UX), Jobs to be Done (JTBD), User Journey Maps, User Research, Personas, User Journeys, Communication, Active Listening, Microsoft PowerPoint, Design Systems, Animated Prototypes, Design Strategy, Design Leadership, User Stories, User Flows, User Personas, Web UX Design, Web UX, User Testing, User Interviews, Remote User Testing, Web Platforms, Platform Design, UI Animation, Video Editing, B2B, Facilitation, Coaching, System Design, User Onboarding, Dashboards, Usability, Interface Design, Responsive UI

Freelance Lead | Product and UI/UX Designer

2022 - 2022
Taker Protocol
  • Conducted discovery with competitive analysis, heuristic evaluation, customer journey map, sitemap, user flows, feature mapping, and prioritization.
  • Redesigned the current app with better UI/UX. Created wireframes and high-definition prototypes for user testing and brainstormed the design for future features. View case study: https://work.yungraphik.com/portfolio_page/taker/.
  • Designed the initial branding with a logo, typography, and color palette and created the design system for the web app.
Technologies: Figma, Miro, Confluence, Fintech, Web App Design, Consumer Technology, Web App UX, Web App UI, Wireframing, Web Design, Branding, User Interface (UI), Brand Design, UI Branding, User Experience (UX), Jobs to be Done (JTBD), User Journey Maps, User Research, Personas, User Journeys, Communication, Active Listening, Crypto, Design Systems, Animated Prototypes, Design Strategy, User Stories, User Flows, User Personas, Websites, Website Redesign, Web UX Design, Web UX, User Testing, Web Platforms, Platform Design, Consumer-facing Product Design, Facilitation, Coaching, System Design, Usability, Interface Design, Marketplace Design

Senior UI/UX Designer

2017 - 2017
Ebay
  • Designed the UI/UX for the eBay Australia site and customized the global site.
  • Created new product design and innovative thinking with the US team for Top Products and Google Home.
  • Designed the admin for creating custom product pages.
  • Created the UI/UX design and prototyping for bringing the grocery shopping experience to eBay Australia.
Technologies: Adobe Photoshop, InVision, Sketch, SaaS Design, Wireframing, Web Design, User Interface (UI), User Experience (UX), User Research, Personas, Communication, Active Listening, eCommerce UX, Growth, Design Systems, Animated Prototypes, User Stories, User Personas, Websites, Website Redesign, Web UX Design, Web UX, User Testing, User Interviews, UI Animation, Marketing Design, B2B, Mobile UX Design, Consumer-facing Product Design, Facilitation, Coaching, Usability, Mobile UI, Interface Design

Lead UI/UX Designer

2014 - 2016
Service NSW
  • Created UI/UX design for a large-scale government digital transformation project with complex transactions for the website and mobile app.
  • Contributed to projects including driver's license, vehicle registration, payments platform, and digital licensing applications.
  • Mapped journeys, created wireframes, led the visual design, created the style guide and high-fidelity prototypes for mobile-first and website applications.
  • Worked in large teams with many stakeholders and external developers.
  • Managed and collaborated with external agencies to design mobile apps.
Technologies: Frontify, Zeplin, Adobe Illustrator, Axure, Adobe Photoshop, Wireframing, Web Design, User Interface (UI), User Experience (UX), User Research, Communication, Active Listening, Animated Prototypes, Websites, Website Redesign, Web UX Design, Web UX, Consumer-facing Product Design, Facilitation, Interface Design

Lead Visual Designer

2012 - 2014
The Active Network
  • Served as the lead visual designer for a US technology company.
  • Designed a new bucket list/event registration/marketplace web and mobile app.
  • Designed enterprise application UI style guide for over 30 products.
  • Worked remotely from Sydney, leading a team of five visual designers, collaborating closely with UX designers and overseas developers.
  • Managed the design of multiple products, helped hire new designers and reported to US Global Creative Director.
Technologies: Bootstrap, Adobe Illustrator, Adobe InDesign, Frontify, Zeplin, InVision, Adobe Photoshop, SaaS Design, Personas, Communication, Growth, Design Systems, Animated Prototypes, Websites, Website Redesign, Web UX Design, Web UX, User Interface (UI), Web Platforms, Mobile UX Design, Consumer-facing Product Design, Facilitation, Coaching, Usability, Mobile UI, Mobile UX, Interface Design

Lead Interactive/Digital Designer

2004 - 2011
Freelance
  • Worked in Sydney for top design agencies and designed digital campaigns for major brands: Nike, Commonwealth Bank, ANZ, Westpac, St. George, American Express, GE, Ford Motors, Subaru, Skoda, Air NZ, Rdio, Optus, Nestle, Canadian Club, and VICE.
  • Worked in Los Angeles and designed award-winning interactive websites for Sony Pictures Classics films and tourism websites for major ski resorts. Designed branding and websites for various business startups.
  • Worked in Portland, Oregon, and designed and built interactive Flash applications for Nike and Intel.
Technologies: Adobe InDesign, Adobe Dreamweaver, Flash, Adobe Illustrator, Adobe Photoshop, Brand Guidelines, Social Media Management, Communication, Real Estate, Presentation Design, Graphic Design, Microsoft PowerPoint, Advertising, Paid Media, eCommerce UX, WooCommerce, Project Design, Brand Building, Websites, Website Redesign, Web UX Design, Web UX, User Interface (UI), UI Animation, Animation, Marketing Design, Video Editing, Email Design, Banner Design, Mobile UX Design, Consumer-facing Product Design, Facilitation, Coaching, Usability, Interface Design
2003 - 2004

Certificate in Web and Multimedia Design

University of British Columbia - Vancouver, British Columbia, Canada

1996 - 2000

Bachelor's Degree in Design and Environmental Analysis

Cornell University - New York, NY, USA

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