Katarina Lauritano, Designer in New York, NY, United States
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Katarina Lauritano

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
September 28, 2020

Katarina is a UX-focused product designer with five years of experience. After a UX role at Publicis Sapient focused on enterprise eCommerce implementations, Katarina now leads the design of a data-heavy SaaS product focused on tracking clinical trial disclosure obligations. Katarina's process incorporates qualitative and quantitative research to inform designs that meet user needs and business requirements.

Portfolio

Work Experience

Lead Product Designer

2019 - PRESENT
Xogene
  • Led the product design of Prime, a data-heavy SaaS platform that tracks clinical trial transparency obligations for pharmaceutical and biotech companies. Executed the entire design lifecycle from user research, ideation to the high-fidelity designs.
  • Conducted user interviews with clinical trial disclosure specialists to understand user needs and to gather feedback in order to iterate upon designs.
  • Led and managed the design of a patient engagement website for a large pharmaceutical corporation.
  • Created and managed the internal design system as well as incorporating the design into the product lifecycle that did not have any design functions involved previously.
  • Worked very closely with the business team and development teams to ensure the designs met business and technical requirements.
Technologies: MURAL, Atlassian Suite, Adobe CC, Figma

Freelance UX/UI Designer

2018 - 2019
Katarina Design
  • Managed the entire project lifecycle during freelance projects from conducting UX research, gathering functional requirements, creating wireframes, prototypes, and high-fidelity designs.
  • Worked with a client in real estate development to design a website to showcase their real estate portfolio with the intention of attracting investors, buyers, and renters.
  • Designed and managed websites to assemble investor classes on particular activist investments.
  • Designed the brand identity and eCommerce store on Shopify for a small retail brand.
Technologies: Adobe CC, Sketch, Figma

UX Designer

2016 - 2018
Publicis Sapient
  • Worked as part of the commerce team which specialized in the delivery of eCommerce solutions built upon the SAP Hybris platform for a variety of large accounts.
  • Created wireframes and prototypes, conducted research and testing, and facilitated frequent internal/client presentations to ensure alignment across tech, business, design teams, and the client.
  • Worked on the eCommerce redesign, blog design, marketing campaign landing page design, and user testing for a multibillion-dollar performance apparel company.
  • Contributed to the eCommerce redesign and future UX strategy recommendations for an NYSE-listed industrial lighting equipment manufacturer.
  • Worked on the eCommerce marketplace design for a multibillion-dollar commercial real estate investment trust.
  • Contributed to the optimization of order management software, the redesign of a point-of- sale platform, and a redesign of hotel booking eCommerce flows of a multinational media and entertainment resort corporation.
Technologies: Sketch, Usertesting.com, UserZoom, InVision, Axure RP Pro, ProtoShare

UX Designer in Residence

2015 - 2016
DESIGNATION (now the Flatiron School)
  • Was selected as one of two graduates to become a designer in residence at a full-stack design bootcamp.
  • Worked as the project manager for students completing client work, facilitated morning standups, and answered their questions regarding UX principals.
  • Conducted UX research that drove the company website redesign.
Technologies: Sketch
2011 - 2014

Bachelor of Arts Degree in Spanish

University of Virginia - Charlottesville, VA, United States

NOVEMBER 2015 - PRESENT

UX/UI Certification

DESIGNATION (now Flatiron School)

Tools

Figma, Axure RP Pro, InVision, ProtoShare, Adobe Illustrator, Adobe Photoshop, MURAL, Sketch, Adobe CC, Procreate, Atlassian Suite, Usertesting.com

Platforms

UserZoom

Industry Expertise

Healthcare, Education Technology (Edtech), Pharmaceuticals

Other

UX Design, UX Research, Interaction Design (IxD), eCommerce, eCommerce UX, UX Prototyping, eCommerce Design, User Testing, Design Validation, User Requirements, Responsive Design, Prototyping, Checkout, Product Detail Pages, Heuristic Analysis, Usability Testing, Mobile eCommerce, High-fidelity Prototypes, Interactive Prototypes, Mobile Prototypes, Agile UX, User Journey Maps, User Personas, User Validation Testing, Design Thinking, Customer Journeys, User Flows, Data Visualization, Conversion-driven UX, Dashboard Design, Web Design, Mobile Design, UI Design, Blog Design, Information Architecture (IA), User Research, Rapid Prototyping, Remote User Testing, Product Design, SaaS Design, Point-of-Sale (POS) Systems, User Interviews, Accessibility, Mobile UI Design, Design Libraries, B2C, User Interface (UI), Affinity Mapping, Competitor Analysis & Profiling, Touch Design, Order Management, Conversion, B2B, Design Strategy, Enterprise Design, Design Systems, Spanish-English Translation, Financial Services, User Experience (UX), Business Requirements, Agile, Google Design Sprints, SAP Hybris

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