Katarina Lauritano

Designer in New York, NY, United States

Member since September 28, 2020

Katarina is a UX-focused product designer with five years of experience. After a UX role at Publicis Sapient focused on enterprise eCommerce implementations, Katarina now leads the design of a data-heavy SaaS product focused on tracking clinical trial disclosure obligations. Katarina's process incorporates qualitative and quantitative research to inform designs that meet user needs and business requirements.

Katarina is now available for hire

Hire Katarina

Portfolio

Digital Design

Universal Studios Point of Sale Terminal Redesign
- Point-of-Sale (POS) Systems
- eCommerce UX
- User Interviews
- User Testing
- Prototyping
- Axure RP Pro
- Touch Design
- Product Design
- eCommerce
- Interactive Prototypes
- User Flows
- Checkout
- Order Management
- User Experience (UX)
- User Interface (UI)
Simon eCommerce Marketplace Implementation
- eCommerce
- eCommerce UX
- ProtoShare
- UX Prototyping
- User Experience (UX)
- Interaction Design (IxD)
- Responsive Design
- Interactive Prototypes
- Mobile Prototypes
- Design Libraries
- User Requirements
- Business Requirements
- Agile UX
- Agile
- B2C
Asics Checkout User Test
- eCommerce UX
- eCommerce Design
- User Testing
- Remote User Testing
- Checkout
- Product Detail Pages
- Design Validation
- Axure RP Pro
- UserZoom
- Heuristic Analysis
- Usability Testing
- Accessibility
- Mobile UI Design
- Mobile eCommerce
- High-fidelity Prototypes
- Conversion
Asics Stories Blog Design and Information Architecture
- eCommerce UX
- Blog Design
- User Experience (UX)
- Information Architecture (IA)
- User Research
- UX Research
Lynda Redesign
- User Experience (UX)
- User Interface (UI)
- Adobe CC
- InVision
- User Testing
- User Journey Maps
- User Personas
- User Validation Testing
- User Interviews
- Affinity Mapping
- Google Design Sprints
- Education Technology (Edtech)
- Design Thinking
- Customer Journeys
- Competitor Analysis & Profiling
Hubbell Inc. eCommerce Implementation
- eCommerce
- eCommerce UX
- Rapid Prototyping
- ProtoShare
- B2B
- Interactive Prototypes
- Information Architecture (IA)
- Design Strategy
- Checkout
- Product Detail Pages
- Enterprise Design
- User Requirements
- User Personas
- Agile UX
- SAP Hybris

Employment

Lead Product Designer
2019 - PRESENT
Xogene
- Led the product design of Prime, a data-heavy SaaS platform that tracks clinical trial transparency obligations for pharmaceutical and biotech companies. Executed the entire design lifecycle from user research, ideation to the high-fidelity designs.
- Conducted user interviews with clinical trial disclosure specialists to understand user needs and to gather feedback in order to iterate upon designs.
- Led and managed the design of a patient engagement website for a large pharmaceutical corporation.
- Created and managed the internal design system as well as incorporating the design into the product lifecycle that did not have any design functions involved previously.
- Worked very closely with the business team and development teams to ensure the designs met business and technical requirements.
Technologies: MURAL, Atlassian Suite, Adobe CC, Figma
Freelance UX/UI Designer
2018 - 2019
Katarina Design
- Managed the entire project lifecycle during freelance projects from conducting UX research, gathering functional requirements, creating wireframes, prototypes, and high-fidelity designs.
- Worked with a client in real estate development to design a website to showcase their real estate portfolio with the intention of attracting investors, buyers, and renters.
- Designed and managed websites to assemble investor classes on particular activist investments.
- Designed the brand identity and eCommerce store on Shopify for a small retail brand.
Technologies: Adobe CC, Sketch, Figma
UX Designer
2016 - 2018
Publicis Sapient
- Worked as part of the commerce team which specialized in the delivery of eCommerce solutions built upon the SAP Hybris platform for a variety of large accounts.
- Created wireframes and prototypes, conducted research and testing, and facilitated frequent internal/client presentations to ensure alignment across tech, business, design teams, and the client.
- Worked on the eCommerce redesign, blog design, marketing campaign landing page design, and user testing for a multibillion-dollar performance apparel company.
- Contributed to the eCommerce redesign and future UX strategy recommendations for an NYSE-listed industrial lighting equipment manufacturer.
- Worked on the eCommerce marketplace design for a multibillion-dollar commercial real estate investment trust.
- Contributed to the optimization of order management software, the redesign of a point-of- sale platform, and a redesign of hotel booking eCommerce flows of a multinational media and entertainment resort corporation.
Technologies: Sketch, Usertesting.com, UserZoom, InVision, Axure RP Pro, ProtoShare
UX Designer in Residence
2015 - 2016
DESIGNATION (now the Flatiron School)
- Was selected as one of two graduates to become a designer in residence at a full-stack design bootcamp.
- Worked as the project manager for students completing client work, facilitated morning standups, and answered their questions regarding UX principals.
- Conducted UX research that drove the company website redesign.
Technologies: Axure, Sketch

Education

Bachelor of Arts Degree in Spanish
2011 - 2014
University of Virginia - Charlottesville, VA, United States

Certifications

UX/UI Certification
NOVEMBER 2015 - PRESENT
DESIGNATION (now Flatiron School)

Experience

UX Design5 years
User Research4 years
Information Architecture (IA)4 years
Responsive Design4 years
Design Systems3 years
UI Design3 years
SaaS Design2 years
Product Design2 years

Location

To view more profiles

Join Toptal

Share it with others

Designer in New York, NY, United States

Portfolio

Employment

Lead Product Designer

Freelance UX/UI Designer

UX Designer

UX Designer in Residence

Education

Certifications

Experience

Location