Katia De Juan Bayona
Designer
Location
Inverness, United Kingdom
Toptal Member Since
May 24, 2017
Katia is a senior product designer with eight years of experience building products and illustrating. She truly enjoys being involved in all of the UX and UI steps required to build a product—from the competitors' analysis and user research to wireframing and creation of the user journeys to designing a high-fidelity prototype.
Katia is available for hire
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Work Experience
2022 - PRESENT
Product Designer
Conduktor
- Helped establish the new design system at Conduktor.
- Shaped their new DevTools app, a web app to manage the streamlining of data with Apache Kafka.
- Created the design from wireframes, flow charts, icons, and high fidelity prototypes.
Technologies: Figma, Miro, Product Design, Airtable, Slite, Apache Kafka
2019 - 2022
Product Designer
CapsuleCRM
- Worked with the product design team to shape the current and new CRM features, making them intuitive and easy to use for our customers.
- Collaborated in the new direction of the brand image.
- Contributed to the new website design and marketing materials.
Technologies: Blender, Principle, Figma, Photoshop CC, Illustrator CC, CSS, Sass, Jekyll, HTML, Icon Design, Wireframing, Web Design, InDesign CC, User Research, User Interface (UI), Illustration, User Experience (UX), Product Design, Branding, Responsive, Dashboard Design, Brand Identity, UI Branding, Competitor Analysis & Profiling, UI Design, UX Design, Social Advertising, Social Media, Visual Design, Facebook, Advertising Campaigns
2017 - 2019
Product Designer & Illustrator
LGND
- Collaborated on the design of the #ChangePays campaign for S&P Global, bringing a way to visually showcase gender equality through data and storytelling.
- Co-designed the website and marketing material for Aireon.com. In April 2019, Aireon’s space-based ADS-B revolutionized how we fly by making global air traffic surveillance a reality.
- Took part in the design of the website and marketing material of the campaign Capital Region Blueprint for Regional Mobility for Greater Washington Partnership.
- Collaborated on the website's design and marketing material for the campaign Project 2025 for the American Foundation for Suicide Prevention.
- Took part in designing the new website for the Center for American Entrepreneurship.
Technologies: Illustration, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Sketch, InVision, Icon Design, Wireframing, Web Design, Illustrator CC, Photoshop CC, InDesign CC, User Research, After Effects CC, User Interface (UI), Mobile, Figma, User Experience (UX), Product Design, Branding, Responsive, Dashboard Design, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Zeplin, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, Blender, Email Design, UI Design, UX Design, Social Advertising, Social Media, Visual Design, Facebook, Advertising Campaigns
2017 - 2017
Product Designer
Ricoh
- Helped to create a UI design system for their new European Design Department. Advised on the best and latest tools available to improve their interfaces.
- Advised on the best UX practices to implement for their new European Design Department and tips and tools to improve the communication between all the departments involved in the design process to ensure better usability for their devices.
- Reviewed and improved their current UX and UI guidelines to enhance the usability of the products for their European market.
- Redesigned the UI for various devices, like printers and iOS for mobile and tablet devices.
- Designed a series of visual assets for internal purposes such as presentations, logos, and guidelines.
Technologies: Illustration, Lucidchart, Adobe Experience Design (XD), InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Icon Design, Wireframing, Web Design, Illustrator CC, Photoshop CC, User Research, User Interface (UI), Mobile, User Experience (UX), Product Design, Responsive, Dashboard Design, Brand Guidelines, GUI Design, UI Branding, Sass, Adobe Acrobat Pro, User Testing, Email Design, UI Design, UX Design, Social Advertising, Social Media
2016 - 2017
Product Designer
EdAid
- Created design guidelines to provide a cohesive design across all the platforms and marketing material.
- Designed a student loans crowdfunding platform to help students access higher education and get internship jobs to pay back their supporters. Designed both desktop and mobile platforms.
- Crafted the designs for a series of custom visual assets, including icons and illustrations.
- Designed marketing material like emails, presentations, and pitch decks for prospective investors.
- Created the UX design for a platform by creating user journeys and flow charts as well as user testing.
- Designed a series of user journeys for their email campaigns and helped launch campaigns on the Intercom platform.
Technologies: Principle, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Icon Design, Wireframing, Web Design, Illustrator CC, Photoshop CC, InDesign CC, iOS, User Research, After Effects CC, User Interface (UI), Illustration, Mobile, User Experience (UX), Product Design, Branding, Responsive, Dashboard Design, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, Adobe Acrobat Pro, User Testing, Competitor Analysis & Profiling, HTML, CSS, Crowdfunding, Email Design, UI Design, UX Design, Social Advertising, Social Media, Visual Design, Facebook
2015 - 2016
Product Designer
Scenic Route Studios
- Designed the interface for an iOS app to help partners improve their relationships through better communication.
- Created a series of user journeys and wireframes and tested the interface on InVision before proceeding with the high-fidelity prototype.
- Designed a series of visual assets like icons and illustrations for their quest badges.
- Collaborated with the entire team to create a visual brand for the interface of their iOS app.
Technologies: Adobe After Effects, Principle, InVision, Adobe Illustrator, Sketch, Adobe Photoshop, Icon Design, Wireframing, Web Design, Illustrator CC, Photoshop CC, Android, User Research, After Effects CC, User Interface (UI), Illustration, Mobile, User Experience (UX), Product Design, Branding, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Zeplin, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, UI Design, UX Design
2015 - 2015
UI/UX Designer
Anihelp.org
- Created the UI/UX for a side project—an animal shelters management platform. Designed the landing page in CSS and HTML and developed the internal admin area with all the account and management features.
- Established brand and UI guidelines for the entire platform.
- Performed an initial user research and competitor analysis.
- Carried out user and competitor research. We contacted around 80 animal shelters in Spain through the emails gathered from our landing page, followed by some phone calls and surveys.
- Established the platform's UX by creating a series of user journeys, user flows, site maps, and flowcharts, as well as a user testing of the platform through InVision.
Technologies: Typeform.io, Lucidchart, Balsamiq, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Web Design, Photoshop CC, InDesign CC, User Research, User Interface (UI), Illustration, User Experience (UX), Product Design, Responsive, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Zeplin, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, Email Design, UI Design, UX Design
2015 - 2015
Visual Designer
Nubecita
- Created the complete branding for Nubecita, a baby clothing store that means "little cloud" in Spanish. ; Designed the logo and a series of visual assets for their marketing material and packaging.
- Designed the UI/UX for their online store.
- Crafted user journeys and later tested the website and internal admin areas—first with wireframes and then a high-fidelity prototype through InVision.
- Created a series of visual assets for their marketing material, such as email campaigns and PDF brochures.
Technologies: InVision, Sketch, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Web Design, Photoshop CC, InDesign CC, iOS, User Interface (UI), Illustration, User Experience (UX), Branding, Responsive, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, E-shops, Store Design, Email Design, UI Design, UX Design
2015 - 2015
UI/UX & Brand Designer
Yogara
- Designed the brand for a yoga studio and their shop based in London.
- Performed competitors and niche research to design the brand for Yogara.
- Creating the logo, website, and marketing assets, such as social media images, pitch decks, packaging, and signs to be installed in the studio's facilities.
Technologies: Adobe Lightroom, Adobe Photoshop, Adobe Illustrator, Web Design, Photoshop CC, InDesign CC, Sketch, iOS, Android, User Research, After Effects CC, User Interface (UI), Illustration, Mobile, User Experience (UX), Branding, Responsive, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, Competitor Analysis & Profiling, HTML, CSS, E-shops, Store Design, Email Design, UI Design
2015 - 2015
Product Designer
Vallie.co.uk
- Performed users and competitor research to create a smooth user journey for their mobile app.
- Designed a responsive website for Vallie, an on-demand parking and valet service.
- Designing the mobile app for Vallie. The design was done following the brand guidelines provided by their team.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Web Design, Photoshop CC, InDesign CC, Sketch, iOS, Android, User Research, User Interface (UI), Mobile, User Experience (UX), Product Design, Responsive, Dashboard Design, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, Landing Page Design, Email Design, UI Design, UX Design
2014 - 2015
Product Designer
Sudamos.es
- Designed a marketplace to buy and sell second-hand sports material, including the design of the brand and the responsive website and mobile app for iOS and Android.
- Performed an initial competitor analysis and user research by contacting prospective users through several sports forums and groups, conducting surveys, and user testings.
- Established the platform UX by creating a series of sitemaps, user journeys, flowcharts, and wireframes based on the data extracted from the initial user research.
Technologies: Adobe After Effects, InVision, Adobe Illustrator, Adobe Photoshop, Icon Design, Web Design, Photoshop CC, InDesign CC, iOS, Android, User Research, After Effects CC, User Interface (UI), Illustration, Mobile, User Experience (UX), Product Design, Branding, Responsive, Dashboard Design, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, Adobe Acrobat Pro, User Testing, Competitor Analysis & Profiling, HTML, CSS, Store Design, Email Design, UI Design, UX Design
Education
2017 - 2017
Certificate in Product Design
Udacity - London, UK
2016 - 2017
Certificate in Front-End Development
Treehouse - London, UK
2016 - 2017
Completed a Course in UX Design
UX Playground - London, UK
2015 - 2016
Certificate in Interaction Design Specialization
University of California, San Diego | Coursera - Online
2015 - 2015
Certificate in Literary Translation
Cálamo y Cran - Santander, Spain
2012 - 2014
Bachelor's Degree in English Studies
UNED | Universidad Nacional de Educación a Distancia - Santander, Spain
