Katia De Juan Bayona, Designer in Inverness, United Kingdom
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Katia De Juan Bayona

Verified Expert  in Design

Designer

Location
Inverness, United Kingdom
Toptal Member Since
May 24, 2017

Katia is a senior product designer with ten years of experience building products and illustrating. She truly enjoys being involved in all the steps required to build a product, from the competitors' analysis and user research to wireframing and creating the user journeys to designing a high-fidelity prototype, product, and feature launch, and its posterior evaluations and iterations.

Portfolio

Work Experience

Senior Product Designer

2022 - 2023
Cobalt
  • Identified customers' churned reasons based on data by collaborating with the product, sales, and legal teams, which led to creating a new user experience that resulted in a 10% increase in customer retention and engagement.
  • Led the design implementation of Auth0, improving the user experience of our authentication and onboarding processes by analyzing research data and collaborating with the security and engineering teams.
  • Achieved a 15% increase in customer participation research and improved our user research efficiency by optimizing the process for reaching customers by collaborating with the customer success, product, and design teams.
  • Improved feature adoption conversion rates by 20% by conducting a heuristic evaluation, redesigning our email templates on Mandrill and Pendo feature announcements, and creating a usage style guide to improve our design process.
  • Collaborated in updating and re-designing a new design system, implementing our new branding, and collaborating with the engineering and design teams.
Technologies: Figma, Pendo, Illustrator CC, Maze, Dovetail, Mandrill, Miro, Jira, Confluence, Hotjar, Loom, Okta, Auth0, Mailchimp, Personas, Sitemaps, Ideation, Dashboard Design, Icon Sets, Data Visualization, B2B, SaaS

Product Designer

2022 - 2022
Conduktor
  • Led end-to-end design implementation of Conduktor Console from scratch by analysing data, conducting qualitative user research, and collaborating with the product, design, and engineering teams.
  • Collaborated in creating a design system prioritizing web accessibility and ensuring its scalability for future additions and iterations.
  • Influenced the strategic direction of Conduktor Console by combining quantitative and qualitative user research, leading to the implementation of new features that resulted in a 25% increase in user engagement.
Technologies: Figma, Miro, Product Design, Airtable, Slite, Apache Kafka, Personas, Sitemaps, Ideation, Dashboard Design, 3D, Digital Marketing Design, Icon Sets, Data Visualization, B2B, SaaS

Product Designer

2019 - 2022
Capsule CRM
  • Led the design and implementation of Capsule's new pipeline management and email template features, leading to a 15% increase in user engagement by collaborating with the engineering, customer support, and product teams.
  • Conducting qualitative research by performing user interviews and user testing to understand our user's pains and jobs to be done to improve our platform.
  • Influenced the direction of our visual design by creating a series of illustrations, icons, and a usage style guide to a cohesive implementation of our new branding across the platform.
  • Collaborated with the design team in building the front end of their website and resources center.
Technologies: Blender, Principle, Figma, Photoshop CC, Illustrator CC, CSS, Sass, Jekyll, HTML, Icon Design, Wireframing, Web Design, InDesign CC, User Research, User Interface (UI), Illustration, User Experience (UX), Product Design, Branding, Responsive, Dashboard Design, Brand Identity, UI Branding, Competitor Analysis & Profiling, UI Design, UX Design, Social Media Advertising, Social Media, Visual Design, Advertising Campaigns, Personas, Sitemaps, Liquid Template, Ideation, 3D, Cinema 4D, Digital Marketing Design, Icon Sets, Data Visualization, B2B, SaaS

Product Designer and Illustrator

2017 - 2019
LGND
  • Collaborated on the design of the #ChangePays campaign for S&P Global, bringing a way to visually showcase gender equality through data and storytelling.
  • Co-designed the website and marketing material for Aireon.com. In April 2019, Aireon's space-based ADS-B revolutionized how we fly by making global air traffic surveillance a reality.
  • Took part in the design of the website and marketing material of the campaign Capital Region Blueprint for Regional Mobility for Greater Washington Partnership.
  • Collaborated on the website's design and marketing material for the campaign Project 2025 for the American Foundation for Suicide Prevention.
  • Took part in designing the new website for the Center for American Entrepreneurship.
  • Designed websites and platforms for digital campaigns for organizations like S&P Global, Aireon, Axios, Survey Monkey, CAE, Aireon, OECD, etc.
  • Created a range of print assets such as information booklets, reports, and press conference materials.
  • Designed a series of 2D and 3D illustrations and badges for a wide range of print and digital projects.
  • Designed websites and products for web and mobile using storytelling to create unique experiences to delight our customers and increase their user engagement.
  • Led end-to-end design implementation of print and digital campaigns, collaborating with the founders, the creative director, the engineering and design teams, and the teams from our clients' companies.
Technologies: Illustration, Sketch, InVision, Icon Design, Wireframing, Web Design, Illustrator CC, Photoshop CC, InDesign CC, User Research, After Effects CC, User Interface (UI), Mobile, Figma, User Experience (UX), Product Design, Branding, Responsive, Dashboard Design, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Zeplin, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, Blender, Email Design, UI Design, UX Design, Social Media Advertising, Social Media, Visual Design, Advertising Campaigns, Personas, Sitemaps, Ideation, 3D, Cinema 4D, Digital Marketing Design, Icon Sets, Data Visualization, B2B

UX/UI Visionary

2018 - 2018
Signicat
  • Launched a new onboarding design for an iOS app, collaborating with the lead UX and streamlining the user experience.
  • Revamped the product's band design, enhancing its aesthetics and user experience in collaboration with the UX lead.
  • Created a series of custom illustrations for the new mobile app as well as other marketing material, such as pitch decks.
Technologies: Sketch, Zeplin, User Experience (UX), Android Material Design, iOS Design Trends

Product Designer

2017 - 2017
Ricoh
  • Helped to create a UI design system for their new European Design Department. Advised on the best and latest tools available to improve their interfaces.
  • Advised on the best UX practices to implement for their new European Design Department and tips and tools to improve the communication between all the departments involved in the design process to ensure better usability for their devices.
  • Reviewed and improved their current UX and UI guidelines to enhance the usability of the products for their European market.
  • Redesigned the UI for various devices, like printers and iOS for mobile and tablet devices.
  • Designed a series of visual assets for internal purposes such as presentations, logos, and guidelines.
Technologies: Illustration, Lucidchart, Adobe Experience Design (XD), InVision, Sketch, Icon Design, Wireframing, Web Design, Illustrator CC, Photoshop CC, User Research, User Interface (UI), Mobile, User Experience (UX), Product Design, Responsive, Dashboard Design, Brand Guidelines, GUI Design, UI Branding, Sass, Adobe Acrobat Pro, User Testing, Email Design, UI Design, UX Design, Social Media Advertising, Social Media, Personas, Sitemaps, Ideation, Digital Marketing Design, Icon Sets, B2B

Product Designer

2016 - 2017
EdAid
  • Led end-to-end redesign of the entire EdAid platform, creating an intuitive user experience that increased our users' engagement.
  • Increased our team's productivity and user experience by creating and implementing a scalable and accessible design system, leading to a 20% decrease in design and development time.
  • Designed a student loans crowdfunding platform to help students access higher education and get internships to pay back their supporters. Designed both desktop and mobile platforms.
  • Crafted the designs for a series of custom visual assets, including icons and illustrations.
  • Designed marketing assets such as emails, presentations, and pitch decks for prospective investors.
  • Created the UX design for a platform by creating user journeys and flow charts as well as user testing.
  • Designed a series of user journeys for their email campaigns and helped launch campaigns on the Intercom platform.
Technologies: Principle, InVision, Sketch, Icon Design, Wireframing, Web Design, Illustrator CC, Photoshop CC, InDesign CC, iOS, User Research, After Effects CC, User Interface (UI), Illustration, Mobile, User Experience (UX), Product Design, Branding, Responsive, Dashboard Design, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, Adobe Acrobat Pro, User Testing, Competitor Analysis & Profiling, HTML, CSS, Crowdfunding, Email Design, UI Design, UX Design, Social Media Advertising, Social Media, Visual Design, Personas, Sitemaps, Ideation, Digital Marketing Design, Icon Sets, Data Visualization

Product Designer

2015 - 2016
Scenic Route Studios
  • Designed the interface for an iOS app to help partners improve their relationships through better communication.
  • Created a series of user journeys and wireframes and tested the interface on InVision before proceeding with the high-fidelity prototype.
  • Designed a series of visual assets like icons and illustrations for their quest badges.
  • Collaborated with the entire team to create a visual brand for the interface of their iOS app.
Technologies: Principle, InVision, Sketch, Icon Design, Wireframing, Web Design, Illustrator CC, Photoshop CC, Android, User Research, After Effects CC, User Interface (UI), Illustration, Mobile, User Experience (UX), Product Design, Branding, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Zeplin, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, UI Design, UX Design, Personas, Sitemaps, Ideation, Digital Marketing Design, Website Translation, Icon Sets

UI/UX Designer

2015 - 2015
Anihelp.org
  • Created the UI/UX for a side project—an animal shelters management platform. Designed the landing page in CSS and HTML and developed the internal admin area with all the account and management features.
  • Established brand and UI guidelines for the entire platform.
  • Performed an initial user research and competitor analysis.
  • Carried out user and competitor research. We contacted around 80 animal shelters in Spain through the emails gathered from our landing page, followed by some phone calls and surveys.
  • Established the platform's UX by creating a series of user journeys, user flows, site maps, and flowcharts, as well as a user testing of the platform through InVision.
Technologies: Lucidchart, Balsamiq, InVision, Sketch, Web Design, Photoshop CC, InDesign CC, User Research, User Interface (UI), Illustration, User Experience (UX), Product Design, Responsive, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Zeplin, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, Email Design, UI Design, UX Design, Personas, Sitemaps, Liquid Template, Ideation, Localization, Digital Marketing Design, Website Translation, Icon Sets

Visual Designer

2015 - 2015
Nubecita
  • Created the complete branding for Nubecita, a baby clothing store that means "little cloud" in Spanish. ; Designed the logo and a series of visual assets for their marketing material and packaging.
  • Designed the UI/UX for their online store.
  • Crafted user journeys and later tested the website and internal admin areas—first with wireframes and then a high-fidelity prototype through InVision.
  • Created a series of visual assets for their marketing material, such as email campaigns and PDF brochures.
Technologies: InVision, Sketch, Web Design, Photoshop CC, InDesign CC, iOS, User Interface (UI), Illustration, User Experience (UX), Branding, Responsive, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, E-shops, Store Design, Email Design, UI Design, UX Design, Personas, Ideation, Digital Marketing Design, Website Translation, Icon Sets

UI/UX & Brand Designer

2015 - 2015
Yogara
  • Designed the brand for a yoga studio and their shop based in London.
  • Performed competitors and niche research to design the brand for Yogara.
  • Creating the logo, website, and marketing assets, such as social media images, pitch decks, packaging, and signs to be installed in the studio's facilities.
Technologies: Web Design, Photoshop CC, InDesign CC, Sketch, iOS, Android, User Research, After Effects CC, User Interface (UI), Illustration, Mobile, User Experience (UX), Branding, Responsive, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, Competitor Analysis & Profiling, HTML, CSS, E-shops, Store Design, Email Design, UI Design, Personas, Ideation, Localization, Digital Marketing Design, Icon Sets

Product Designer

2015 - 2015
Vallie.co.uk
  • Performed users and competitor research to create a smooth user journey for their mobile app.
  • Designed a responsive website for Vallie, an on-demand parking and valet service.
  • Designing the mobile app for Vallie. The design was done following the brand guidelines provided by their team.
Technologies: InVision, Web Design, Photoshop CC, InDesign CC, Sketch, iOS, Android, User Research, User Interface (UI), Mobile, User Experience (UX), Product Design, Responsive, Dashboard Design, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, User Testing, Competitor Analysis & Profiling, HTML, CSS, Landing Page Design, Email Design, UI Design, UX Design, Personas, Sitemaps, Liquid Template, Ideation, Localization, Digital Marketing Design, Website Translation, Icon Sets, SaaS

Product Designer

2014 - 2015
Sudamos.es
  • Designed a marketplace to buy and sell second-hand sports material, including the design of the brand and the responsive website and mobile app for iOS and Android.
  • Performed an initial competitor analysis and user research by contacting prospective users through several sports forums and groups, conducting surveys, and user testings.
  • Established the platform UX by creating a series of sitemaps, user journeys, flowcharts, and wireframes based on the data extracted from the initial user research.
Technologies: InVision, Icon Design, Web Design, Photoshop CC, InDesign CC, iOS, Android, User Research, After Effects CC, User Interface (UI), Illustration, Mobile, User Experience (UX), Product Design, Branding, Responsive, Dashboard Design, Brand Identity, Brand Guidelines, GUI Design, UI Branding, Sass, Adobe Acrobat Pro, User Testing, Competitor Analysis & Profiling, HTML, CSS, Store Design, Email Design, UI Design, UX Design, Personas, Sitemaps, Ideation, Icon Sets
2012 - 2014

Bachelor's Degree in English Studies

UNED | Universidad Nacional de Educación a Distancia - Santander, Spain

JUNE 2017 - PRESENT

UX Design

UX Playground

JUNE 2017 - PRESENT

Front-end Web Development

Treehouse

JUNE 2017 - PRESENT

Product Design

Udacity

JUNE 2016 - PRESENT

Interaction Design Specialization

University of California San Diego | via Coursera

JUNE 2015 - PRESENT

Literary Translation

Cálamo y Cran

Tools

Principle, InDesign CC, InVision, Illustrator CC, Photoshop CC, Sketch, Zeplin, Figma, Cinema 4D, After Effects CC, Balsamiq, Adobe Experience Design (XD), Blender, Lucidchart, Jekyll, Miro, Airtable, Jira, Maze, Confluence, Hotjar, Mailchimp, Razor

Platforms

Android, iOS, Mobile, Mixpanel, Dovetail, Mandrill

Languages

JavaScript, CoffeeScript, HTML, CSS, Liquid Template, Haml, Ruby

Other

eCommerce, Store Design, Branding, Personas, Sitemaps, User Journeys, Landing Page Design, Responsive, Crowdfunding, Dashboard Design, Email Design, Web Content, Graphs, Marketplaces, Mobile UI, Brand Identity, Brand Guidelines, Instant Messaging, GUI Design, UI Branding, Redesign, Digital Marketing Design, Wireframing, Icon Design, Web Design, Localization, Illustration, Competitor Analysis & Profiling, User Testing, User Interface (UI), User Experience (UX), Product Design, Website Translation, UI Design, UX Design, Dashboards, Data Visualization, Responsive Web Design (RWD), Typography, Graphic Design, Brand Design, B2B, SaaS, Social Media Advertising, Social Media, Visual Design, Advertising Campaigns, Design Systems, Service Design, Storytelling, Presentation Design, Pitch Decks, Fintech, Product Management, Nonprofits, Sass, User Research, Adobe Acrobat Pro, Ideation, Flowcharts, 3D, Crypto, Blockchain Platforms, Cryptocurrency Wallets, E-shops, Icon Sets, App Icon Design, Non-fungible Tokens (NFT), Blockchain, Cryptocurrency, Web 3.0, Decentralized Finance (DeFi), Decentralized Applications, Slite, Apache Kafka, Pendo, Okta, Auth0, UX Roadmaps, Feature Roadmaps, Prototyping, Ember.js, React, Vue, Slim, Validated User Research, Quantitative User Research, Qualitative Research, User Interviews, UX Research, Interactive UI, Interactive UX, Motion Interaction, Animation, Literature Review, Fiction Literature, Translation, History, Social Communication, Linguistics, Anthropology, Sociology, Loom, Quantitative Research, ChatGPT, Unity, Android Material Design, iOS Design Trends, Productboard, Enterprise SaaS, Data Research, User Flows, User Authentication, Authentication, Auth0 API, Terraform

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