Kaylin is a senior design professional who specializes in crafting award-winning solutions for global brands and the people who matter to them. She brings a hands-on approach to managing cross-functional teams, collaborating with clients, and bringing creative concepts to life.
Led the product design team responsible for WarnerMedia video streaming services Crunchyroll & VRV on the web, mobile, and TV platforms.
Worked with product and engineering and other cross-functional partners to drive design vision and strategy. Helped turn business objectives into customer-centered problems and steered team strategy.
Met regularly with designers, product, and engineering to provide and gather feedback on project progress.
Translated strategic goals into actionable priorities, resource planning, and execution.
Conducted user research to validate user insights from stakeholders and subject matter experts as well as uncover additional user needs.
Cultivated positive relationships with executives and peers across the organization to ensure alignment and delivery of a holistic end-to-end user experience.
Collaborated with design leadership to evolve our process, tools and systems to ensure we’re creating great, consistent work.
Coached and mentored designers on both soft and hard skills to help them develop and achieve their career goals.
Worked directly with the founding team to leverage design to help achieve our ambitious growth and engagement goals.
Established the design systems and front-end framework for our HIPAA-compliant web app.
Designed visuals and pitch decks to support our sales and marketing initiatives.
Conducted user research and testing to support the design and business decisions.
Identified high-impact opportunities; presented clear design decision rationale to gain consensus across teams and leadership.
Technologies: A/B Testing, Sketch, GitHub, Usability Testing, Illustration, User Experience (UX), User Interface (UI), Responsive Design, Microsoft PowerPoint, Pinterest, Trello, InVision, Sublime Text, JavaScript, CSS3, HTML5, Adobe Creative Suite
Creative Strategist and Front-end Developer
2012 - 2014
Ronald McDonald House Charities
Crafted the entire visual identity and online experience for the 2013 and 2014 Ronald McDonald House Charities balls, including print promotion materials, responsive website, and stage backdrop.
Illustrated the event's stage backdrop/responsive website background based on the event's theme (Peter Pan, 2013 and Cinderella, 2014).
Used themed illustration across mailings, social media campaigns, presentations, stage material, and event banners.
Developed and directed the art for campaign ideas, including traditional advertising and style guides.
Built final visual designs for website using front-end development technologies including HTML5, CSS3, Sass, JavaScript, jQuery, and Bootstrap Framework.
Handled all cross-browser development, testing, bug fixing, and maintenance.
Assisted the video team in creating visual elements and editing footage for use at event presentations.
Won a Davey Award for the website: Bronze W3 Award in Event Category, Bronze W3 Award in Non-Profit Category, and a MarCom Award for Best Website Design.