Kelsey has over a decade of experience in design, UI/UX, and product management. She has helped startups work their way into the marketplace and been on teams for Fortune500 companies. Kelsey has experience in all areas of product development, from initial concept to shipping fully functional products to the market. She can help you create the best experience for your end-user and also for your company.
Designed a platform for customers to order outdoor home services and another for service providers to pick up jobs. This included an Android, iOS, and web platform. Created a design system and art directed all products.
Managed the development team, copywriting, and design for all products. Met with key stakeholders to define initiatives, then used agile and scrum methods to plan, manage, and complete sprints.
Directed, produced, and handed off designs, workflows, and prototypes. We used Zeplin to manage the handoff of designs, InVision for prototypes, and Jira to manage sprints.
Tested every build until the product was ready for release. Submitted and managed builds to the App Store and Google Play Store.
Created training documents for the in-house team and supply-side users.
Collaborated with the marketing director to strategize and execute a rebrand including the logo, brand standards guideline, marketing collateral, over 140 retail seed packets, corrugated and wire POS displays, revamped gift seed packet line, and plug and play templates.
Created web content, wrote blog posts, and designed for social media campaigns.
Ran and did styled photoshoots for product photos.
Went on press checks and managed the printing process.