Kelsey is available for hire
Hire KelseyKelsey McMahon
Verified Expert in Design
Designer
Location
Albany, NY, United States
Toptal Member Since
September 25, 2019
Kelsey has over a decade of experience in design, UI/UX, and product management. She has helped startups work their way into the marketplace and been on teams for Fortune500 companies. Kelsey has experience in all areas of product development, from initial concept to shipping fully functional products to the market. She can help you create the best experience for your end-user and also for your company.
Portfolio
Work Experience
President
2015 - PRESENT
Mitsu Co.
- Led the UI/UX design to help companies create products to simplify their user experience and scale their products.
- Managed the full lifecycle of product development.
- Researched and developed around user experience, user flows, and lo/hi-fidelity wireframing.
- Created design systems, brand guidelines, and UI kits.
Technologies: Adobe Acrobat Pro, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Principle, InVision, Zeplin, Figma, Sketch
Head of Product and Design/Consultant
2017 - 2019
Plowz & Mowz
- Designed a platform for customers to order outdoor home services and another for service providers to pick up jobs. This included an Android, iOS, and web platform. Created a design system and art directed all products.
- Managed the development team, copywriting, and design for all products. Met with key stakeholders to define initiatives, then used agile and scrum methods to plan, manage, and complete sprints.
- Directed, produced, and handed off designs, workflows, and prototypes. We used Zeplin to manage the handoff of designs, InVision for prototypes, and Jira to manage sprints.
- Tested every build until the product was ready for release. Submitted and managed builds to the App Store and Google Play Store.
- Created training documents for the in-house team and supply-side users.
Technologies: Principle, Jira, Zeplin, Adobe CC, Sketch, InVision
UI Designer/Consultant
2017 - 2018
Relo Solutions Group
- Worked with Relo to design two responsive web portals: client and technician versions. Led with a mobile-first approach, as the clients would often be placing orders from out in the field.
- Directed and defined their brand style guidelines and created a library of elements.
- Developed work flows and wireframes.
- Passed off designs in Zeplin and worked with the development team to explain and clarify the functionality.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, InVision, Sketch
In-house Graphic Designer and Consultant
2013 - 2017
AngioDynamics
- Contributed as part of the in-house global team that implemented the company rebrand across hundreds of marketing materials during a company merger.
- Worked on GUIs for the R&D team's products that required interaction between the user and the device.
- Developed brands for new products from naming to style, print, and websites.
- Created exhibition graphics and properties for trade shows including booth design, materials for handout, and production for videos.
- Worked under the strict regulations of the FDA and also the CE market.
- Created interactive sales training materials and worked on their proprietary sales app.
- Contributed to all areas of graphic design including branding, logo development, print materials, large scale exhibition graphics, video graphics, and web design.
Technologies: Adobe Acrobat Pro, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Lead Graphic Designer
2015 - 2015
Bentley Seeds
- Collaborated with the marketing director to strategize and execute a rebrand including the logo, brand standards guideline, marketing collateral, over 140 retail seed packets, corrugated and wire POS displays, revamped gift seed packet line, and plug and play templates.
- Created web content, wrote blog posts, and designed for social media campaigns.
- Ran and did styled photoshoots for product photos.
- Went on press checks and managed the printing process.
Technologies: Shopify, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Education
2006 - 2009
Bachelor of Fine Arts Degree in Graphic Design
The College of Saint Rose - Albany, NY
2004 - 2006
Progress towards a Degree in Graphic Design
SUNY Plattsburgh - Plattsburgh, NY