Kelsey McMahon

Designer in Albany, NY, United States

Member since September 25, 2019

Kelsey has over a decade of experience in design, UI/UX, and product management. She has helped startups work their way into the marketplace and been on teams for Fortune500 companies. Kelsey has experience in all areas of product development, from initial concept to shipping fully functional products to the market. She can help you create the best experience for your end-user and also for your company.

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Portfolio

Digital Design

Health Assessment App
- Healthcare
- Health & Wellness
- Healthcare UX
- Apple HealthKit
- App UI
- UIKit
- User Interface (UI)
- User Experience (UX)
- Apps
- Wireframing
- UX
ERP Solution for Manufacturing Shops
- User Interface (UI)
- User Experience (UX)
- Apps
- App Design
- Supply Chain
- User Flows
Toll Management Onboarding
- User Onboarding
- Progressive Web Applications (PWA)
- Mobile Web
- Web Design
- Responsive UI
- Responsive Web Apps
- Design
- User Interface (UI)
- User Experience (UX)
- User Flows
- UIKit
- Icon Sets
- Icon Design
Outdoor Home Services App
- User Flows
- User Experience (UX)
- User Interface (UI)
- Graphic Design
- Graphics
- Sketch
- Illustration
- Illustrator CC
- Product Design
- Product Management
- InVision
- Home Apps
- Lawn Care
- Outdoor Home Services
- Apps
- iOS
- Android
- Android Screens
- iOS App Design
- iOS UI Design
- App UI
PlaceCorps Brand
- Brand Design
- Brand Development
- Illustrator CC
- Adobe Illustrator
- Illustration
- Vector Logos
- Vector Art
- Vector Design
- Logotype
- Logo Design
- Custom Logos
- Environmental Graphics
- Colleges & Universities
- Wireframing
- Brand Guidelines
- Design Guidelines
- Responsive Design
- Web
- Web Design
- Mobile Web Design
- Desktop Web Design
A Registered and Verified User Is a Better User
- Apps
- User Registration
- Registration & Sign-up
- Login & Registration
- Login Screens
- SMS
- Twilio
- User Flows
- User Interface (UI)
- Sketch
Redesigning a CRM Connecting Movers
- CRM Systems
- CRM Design
- Custom CRM Modules
- Sales Pages
- Peer-to-peer Networking
- Sketch
- Wireframing
- Web UI
- User Interface (UI)
- Web
- Web Design
- Responsive
- Responsive Design
- Responsive UI
- Dashboards
- Dashboard Design
- Web Dashboards
- Profile Design
- User Flows
- Order Management
- Online Ordering
- Sales Orders
- Brand Books
- Brand Guidelines
- UI Pattern Library
Brand and Packaging Revamp for a Seed Company
- Art Direction
- Packaging
- Package Design
- Food Packaging
- Photography Direction
- Tradeshow Design
- Trade Show Stands
- Product Marketing
- Graphic Design
- Farmer's Market
- Farms
- Logo Design
- Brand Guidelines
- Product Branding
CSA Sign Up
- Mobile Web
- Illustration
- Sketch
- Agriculture
- Mobile
- Food Ordering
- Farmer's Market
- Farms
- Illustrator CC

Employment

President
2015 - PRESENT
Mitsu Co.
- Led the UI/UX design to help companies create products to simplify their user experience and scale their products.
- Managed the full lifecycle of product development.
- Researched and developed around user experience, user flows, and lo/hi-fidelity wireframing.
- Created design systems, brand guidelines, and UI kits.
Technologies: Adobe Acrobat Pro, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Principle, InVision, Zeplin, Figma, Sketch
Head of Product and Design/Consultant
2017 - 2019
Plowz & Mowz
- Designed a platform for customers to order outdoor home services and another for service providers to pick up jobs. This included an Android, iOS, and web platform. Created a design system and art directed all products.
- Managed the development team, copywriting, and design for all products. Met with key stakeholders to define initiatives, then used agile and scrum methods to plan, manage, and complete sprints.
- Directed, produced, and handed off designs, workflows, and prototypes. We used Zeplin to manage the handoff of designs, InVision for prototypes, and Jira to manage sprints.
- Tested every build until the product was ready for release. Submitted and managed builds to the App Store and Google Play Store.
- Created training documents for the in-house team and supply-side users.
Technologies: Principle, Jira, Zeplin, Adobe CC, Sketch, InVision
UI Designer/Consultant
2017 - 2018
Relo Solutions Group
- Worked with Relo to design two responsive web portals: client and technician versions. Led with a mobile-first approach, as the clients would often be placing orders from out in the field.
- Directed and defined their brand style guidelines and created a library of elements.
- Developed work flows and wireframes.
- Passed off designs in Zeplin and worked with the development team to explain and clarify the functionality.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, InVision, Sketch
In-house Graphic Designer and Consultant
2013 - 2017
AngioDynamics
- Contributed as part of the in-house global team that implemented the company rebrand across hundreds of marketing materials during a company merger.
- Worked on GUIs for the R&D team's products that required interaction between the user and the device.
- Developed brands for new products from naming to style, print, and websites.
- Created exhibition graphics and properties for trade shows including booth design, materials for handout, and production for videos.
- Worked under the strict regulations of the FDA and also the CE market.
- Created interactive sales training materials and worked on their proprietary sales app.
- Contributed to all areas of graphic design including branding, logo development, print materials, large scale exhibition graphics, video graphics, and web design.
Technologies: Adobe Acrobat Pro, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Lead Graphic Designer
2015 - 2015
Bentley Seeds
- Collaborated with the marketing director to strategize and execute a rebrand including the logo, brand standards guideline, marketing collateral, over 140 retail seed packets, corrugated and wire POS displays, revamped gift seed packet line, and plug and play templates.
- Created web content, wrote blog posts, and designed for social media campaigns.
- Ran and did styled photoshoots for product photos.
- Went on press checks and managed the printing process.
Technologies: Shopify, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Education

Bachelor of Fine Arts Degree in Graphic Design
2006 - 2009
The College of Saint Rose - Albany, NY
Progress towards a Degree in Graphic Design
2004 - 2006
SUNY Plattsburgh - Plattsburgh, NY

Experience

Branding13 years
User Interface (UI)8 years
Product Design6 years
User Experience (UX)5 years
Responsive Web Apps5 years
Mobile Apps5 years
User Onboarding3 years

Location

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Designer in Albany, NY, United States

Portfolio

Employment

President

Head of Product and Design/Consultant

UI Designer/Consultant

In-house Graphic Designer and Consultant

Lead Graphic Designer

Education

Experience

Location