Kenechukwu Nwafor
Verified Expert in Design
Designer
Naxxar, Malta
Toptal member since December 7, 2021
With over five years of expertise in building digital products, Kenechukwu is a problem solver, expert communicator, and creative thinker. He enjoys the challenge of discovering novel approaches to design problems. His goal is to enable business, product, and technical teams to collaborate better, work faster, and deliver successful solutions. He has extensive design experience in the fields of finance, healthcare, real estate, and eCommerce, making him an asset to a multidisciplinary team.
Portfolio
Smarthealth | Mobile and Web App
Switch Design System
United Bank for Africa Website
Work Experience
Fractional Design Leader and Consultant
Asterix Lab
- Worked with venture capitalists to lead heuristic reviews, recommend improvements, and conduct research to identify implementable structures into design solutions that exceed the status quo for early-stage impact teams.
- Led the design thinking process and created design concepts to determine the best digital solutions for startups in emerging markets.
- Developed brands and designed and built interactive websites on Webflow that ensured organizations and early-stage teams leveraged their brand assets to attain customer and investor affinity and close the gap in the competitive landscape.
UI Designer — Design Component Library
B Lab - US (Global)
- Designed a fully comprehensive design system with sufficient documentation for designers and engineers across three agile teams. Consulted with the product, engineering, and design teams to ensure adherence to best practices and standards.
- Redesigned the "Find a B Corp" search experience on the global website to improve usability by adding features, resulting in an increase of 4.5% in search sessions and a decrease of 1.5% in search exits month over month.
- Rethought and revamped the new B Lab app's user onboarding with an approach to encourage cleaner data entry and enhance the customer acquisition process at scale.
- Designed and tested the usability of the navigation architecture alongside the design team to guarantee adoption, user satisfaction, and retention for all user types of the new B Lab app.
- Designed the app's account section to manage user identity and company profile. I employed card sorting skills, hierarchical structure organization, and user intention satisfaction to solve user input and data management problems.
- Applied conversational UX and visual cues to improve the adoption of the redesigned password creation process at user registration by leveraging Auth0's API to ensure stronger passwords for more secure user accounts.
Creative Director
Digikolture Studio
- Designed a contemporary social house online experience with an eCommerce feature for takeout orders to improve their website functionality and increase their business visibility.
- Redesigned an eCommerce platform to improve the online shopping experience and reduce abandoned carts at checkout for modest clothing customers.
- Redesigned the group website with modified and improved information architecture and visual design to reflect their new brand vision.
- Branded a nationwide awareness campaign event and created video materials for the Fuel For Your Hustle ad campaign.
- Designed and built a responsive website portfolio for interior designers to showcase their work and process.
- Designed a series of yearly reports on the status of emails with visual statistics illustrated with storytelling techniques.
Lead Product Designer
Interswitch
- Designed a digital software wellness companion that increases healthcare accessibility through clinical-grade medical services.
- Designed a real estate platform that allows customers to search and find a new home and manage them through a personalized experience.
- Designed a Marketplace API developer sandbox for businesses and developers to integrate, test, and push projects to production.
- Designed a new checkout experience for the Quickteller app to reduce abandoned transactions and drive transaction completion rate by over 20%.
- Developed and maintained the Interswitch design system to foster collaboration and ensure design consistency across all digital touchpoints.
- Redesigned the Interswitch group website to improve the site's usability, showcase the plethora of products and attract the right audience and investors.
- Designed product features for the Quickteller app to improve product stickiness and drive new customer acquisition.
- Led a team of designers and researchers to set product design experience direction.
UI/UX Designer
Renmoney
- Digitized the loan disbursement process by creating an online experience for customers to onboard and take a loan via an app.
- Designed user flows to clearly communicate the customer's journey and define the experience strategy.
- Redesigned a functional marketing website that gave customers easy-to-consume information on the various product offering.
Brand Designer and Art Director
Interswitch
- Created brand and product marketing materials for both digital and print media.
- Art directed, photographed, and shot video assets for marketing purposes.
- Designed, developed, and maintained the email newsletter codebase.
Education
Bachelor of Science Degree in Industrial Mathematics and Computer Science
University of Lagos - Lagos, Nigeria
Skills
Tools
Adobe Photoshop, Adobe After Effects, Adobe Illustrator, ProtoPie, Adobe InDesign, Visual Studio, Jira, Adobe Creative Suite, Google Docs, Slack, Google Sheets, Zoom
Platforms
Figma, Apple Watch, WatchOS, Webflow
Industry Expertise
Real Estate, Banking & Finance
Languages
HTML5, CSS
Other
Responsive Web Design (RWD), User Flows, UX Research, UX Design, Visual Design, Design Systems, UI Design, Product Design, User Interviews, Usability Testing, User Testing, User Interface (UI), Web Dashboards, Dashboard Design, Heuristic Analysis, Heuristic Evaluation, UX Audits, UI Components, UX Strategy, User Journeys, Style Guides, Web Design, UX Wireframes, Data Visualization, Fintech, B2B, UI Prototyping, Notion, Prototyping, Art Direction, UX Documentation, Research, Agile Sprints, Design Leadership, Heuristic Reports, SaaS Design, UX Workshops, User Onboarding, User Account Control (UAC), Product Strategy Consultant, Minimalism, Presentation Design, HTML Email, Coding, Statistical Analysis, Product Strategy, Dark UIs, Wearables, Wearable Technology, Digital Payments, Accessibility, Interaction Design (IxD), Healthcare Services, Software as a Service (SaaS), Responsive UI, Responsive Web Apps, Medical Applications, User Research, Wireframing, UX Branding, Video Conferencing, Artificial Intelligence (AI), Analysis, eCommerce, User Surveys, Information Architecture (IA), Personalization, Web App Design, Responsive Design, Mapping, Isometric Design, Experience Strategy, Modular Design, Branding, UI Branding, Component-based Development, Component Libraries, Web UI, Mobile UI, Native Mobile Apps, Whiteboarding, User Experience (UX), Collaboration, Commercial Real Estate, Mobile App Design, Mobile App UI, Mobile Applications, Mobile UX, Web & Mobile Applications, Web App UI, Web App UX, Web Applications, Search, Smart Watches, Connected Device Design, Web Marketing, Websites, Design Libraries, Pattern Libraries, UI Pattern Library, Elasticsearch, Predictive Analytics, Mobile Apps, Gamification, Navigation Design, Data Analysis, Conversational Design
Experience
- UI Design - 6 years
- User Flows - 6 years
- UX Workshops - 6 years
- Responsive Web Design (RWD) - 5 years
- UX Research - 5 years
- Prototyping - 5 years
- Figma - 4 years
- Design Leadership - 2 years
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