Kenny Amaro
Verified Expert in Design
Designer
Santiago, Chile
Toptal member since August 27, 2021
Kenny is a UI/UX designer whose roles have included UX researcher and interaction, web, and graphic designer. Kenny's strategic rebranding of a 20+-year-old online photography magazine saved it from dwindling into obscurity. The fresh new look and powerful, intuitive UI brought back clients and also tapped into a much wider audience. He has created MVPs, led teams, managed branding touchpoints and campaigns for a large variety of clients, and is known for building excellent relationships.
Portfolio
Work Experience
Product Designer
SimpleTire, LLC
- Re-designed the user interface for the product detail page including a better organization and standing out strategic key components.
- Re-designed the homepage for a new and different styling to highlight different partners and brands and improve sales.
- Developed a new design to enhance the search experience, offering users a curated selection of top tire options tailored to their preferences.
- Handled graphic design for marketing material using different AI image, video, and audio generation tools.
- Created different video animations and editions with After Effects when needed for branding and marketing purposes.
Senior Product Designer
Poolit, Inc
- Helped design an app for a fast-growth $5.5 million fintech startup.
- Designed a dashboard module that forecasts and helps users understand their wealth across different asset types.
- Created social experiences that will drive daily engagement within the app.
- Created a club experience that allows new investors to learn and network with other investors.
- Designed user surveys and interview scripts to gather information about user behavior and feelings.
Product Designer
Blocommerce
- Designed an MVP app ready for the first investment round.
- Used research methods like benchmarking and user interviews to understand users, current market needs, and best practices.
- Created journey maps to identify user needs and opportunities to solve problems. With these insights, we defined the app MVP.
UX Researcher | Interaction and UI Designer
myHotel
- Designed a product that enables hotel guests to reserve services and complete check-in via the web. I was involved in the entire product lifecycle from the beginning to the testing phases.
- Led the redesign of the hotel guests' survey project, applying design principles and conducting user interviews.
- Designed a product that assists the hotel staff in managing guest concerns by creating cases within the platform and tagging the appropriate staff to solve them.
- Improved the usability, UX, and brand consistency metrics for a platform with 6,000 users.
UX Designer
Freelance
- Consulted clients on a variety of projects across the USA and Europe.
- Participated in the UX research, interaction, and visual design of the Acadyr MVP.
- Led a freelance team to redesign a marketplace called PALADIX.
- Created a document management system for a private firm called Arista Wealth Management.
- Designed a zoning map tool for homeowners to plan their future developments.
Graphic and Web Designer
Delos Digital
- Managed branding touchpoints for different clients and created marketing campaigns using the inbound marketing methodology.
- Designed and maintain WordPress websites for clients.
- Created the company brand for different marketing campaigns and maintained brand identity through various online channels.
UX Design (Intern)
Oppous LLC
- Planned UX research for the MVP creation of the PlayFan app.
- Applied design thinking to develop the main idea and created an MVP, wireframes, and the UI.
- Conducted interviews to gather useful insights to validate the product Idea.
Education
Bachelor's Degree in Graphic Design
Design Institute of Caracas - Caracas, Venezuela
Certifications
Programming Diploma
Uneweb Institute
UX Design
Interaction Design Foundation
Skills
Tools
Adobe Experience Design (XD), Figma, InVision, Zeplin, Illustrator CC, Adobe CC, Balsamiq Mockups, Maze, Photoshop CC, Flow, Marvel App, Balsamiq, Trello, Google Analytics, Hotjar, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, After Effects CC
Platforms
Mobile, WordPress
Languages
CSS, HTML, PHP
Industry Expertise
Education
Other
Graphic Design, Visual Design, UX Design, UX Research, UI Design, Lean UX, Design Thinking, UX Wireflows, Annotated Wireframes, Design Systems, UX Flows, Wireframing, Desktop App Design, Mobile App Design, User Research, User Flows, SaaS, eCommerce, B2B, Prototyping, Mobile Design, Product Design, Web Design, Business Technology, Responsive Web Design (RWD), Web App Design, User Experience (UX), User Interface (UI), Web UX Design, Mobile UX, Responsive Design, Mobile UX Design, Responsive Web Apps, High-fidelity Prototypes, Branding, UI Branding, Mobile Apps, Interactive Prototypes, UI Style Guides, Usability, Notion, Optimal Workshop, Interaction Design (IxD), Information Architecture (IA), Competitive Strategy, User Interviews, Card Sorting, User Surveys, Dating Apps, Social Networks, User Testing, Flow Diagrams, B2C, Journey Mapping, Growth, UX Documentation, User Stories, Blockchain Platforms, Non-fungible Tokens (NFT), Framer, Web Development, Inbound Marketing, HubSpot, MVP Design, Minimum Viable Product (MVP), Focus Groups, Online Dating, App Design, iOS App Design, Android App Design, User Personas, Digital Magazines, UX Branding, E-learning, Blockchain, Web App UX, User Journeys, Web UI Design, Marketplace Design, Dashboards, Data Visualization, SaaS Design, Dashboard Design, Wireframe to Product, Enterprise SaaS, Analytics, User Onboarding, UX Architecture, Web App UI, Research, Fintech, Finance, Startups, Web App Testing, Web UX, Responsive Layout, Responsive UI, Responsive UX Design, Responsive, Consumer Finance, Product Strategy, Onboarding, Blockchain & Cryptocurrency, System Design, High-fidelity Mockups, UX Strategy, UX Audits, Consumer Applications, Enterprise Application Design, Mobile UI Design, Design Consultation, Edtech Design, Style Guides, Best Practices in Design, Layout, UI Libraries, Mockups, UI Components, User Engagement, Consumer Behavior, WebApp, Layout Design, Content Management Systems (CMS), Content Management, Web Content, Design, A/B Testing, Artificial Intelligence (AI), Large Language Models (LLMs), Text to Image AI, Text to video, AI Video generation, Midjourney, ChatGPT, Heygen
Experience
- UI Design - 5 years
- Interaction Design (IxD) - 4 years
- Information Architecture (IA) - 4 years
- UX Design - 4 years
- UX Research - 2 years
- Optimal Workshop - 2 years
- Maze - 2 years
- Figma - 1 year
Tools
- Figma
- Maze
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