Kenny Amaro, Designer in Santiago, Chile
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Kenny Amaro

Verified Expert  in Design

Designer

Location
Santiago, Chile
Toptal Member Since
August 27, 2021

Kenny is a UI/UX designer whose roles have included UX researcher and interaction, web, and graphic designer. Kenny's strategic rebranding of a 20+-year-old online photography magazine saved it from dwindling into obscurity. The fresh new look and powerful, intuitive UI brought back clients and also tapped into a much wider audience. He has created MVPs, led teams, managed branding touchpoints and campaigns for a large variety of clients, and is known for building excellent relationships.

Portfolio

Work Experience

Senior Product Designer

2022 - 2022
Poolit, Inc
  • Helped design an app for a fast-growth $5.5 million fintech startup.
  • Designed a dashboard module that forecasts and helps users understand their wealth across different asset types.
  • Created social experiences that will drive daily engagement within the app.
  • Created a club experience that allows new investors to learn and network with other investors.
  • Designed user surveys and interview scripts to gather information about user behavior and feelings.
Technologies: UX Strategy, Product Design, Fintech, Finance, UX Design, UX Audits, UI Design, Mobile App Design, B2C, Mobile, UX Documentation, User Stories, Mobile UX, Mobile UX Design, Business Technology

Product Designer

2021 - 2022
Blocommerce
  • Designed an MVP app ready for the first investment round.
  • Used research methods like benchmarking and user interviews to understand users, current market needs, and best practices.
  • Created journey maps to identify user needs and opportunities to solve problems. With these insights, we defined the app MVP.
Technologies: User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Web Design, Figma, Consumer Applications, Enterprise Application Design, Product Design, Desktop App Design, B2C, Marketplace Design, UX Documentation, User Stories, Non-fungible Tokens (NFT), Business Technology

UX Researcher | Interaction and UI Designer

2019 - 2021
myHotel
  • Designed a product that enables hotel guests to reserve services and complete check-in via the web. I was involved in the entire product lifecycle from the beginning to the testing phases.
  • Led the redesign of the hotel guests' survey project, applying design principles and conducting user interviews.
  • Designed a product that assists the hotel staff in managing guest concerns by creating cases within the platform and tagging the appropriate staff to solve them.
  • Improved the usability, UX, and brand consistency metrics for a platform with 6,000 users.
Technologies: Figma, Adobe Experience Design (XD), Zeplin, Illustrator CC, Photoshop CC, Google Analytics, Trello, Optimal Workshop, Hotjar, User Interviews, User Research, Desktop App Design, B2B, UX Documentation, Business Technology

UX Designer

2016 - 2019
Freelance
  • Consulted clients on a variety of projects across the USA and Europe.
  • Participated in the UX research, interaction, and visual design of the Acadyr MVP.
  • Led a freelance team to redesign a marketplace called PALADIX.
  • Created a document management system for a private firm called Arista Wealth Management.
  • Designed a zoning map tool for homeowners to plan their future developments.
Technologies: Figma, Adobe Experience Design (XD), Marvel App, InVision, WordPress, Trello, HTML, CSS, Photoshop CC, Illustrator CC, Lean UX, Design Thinking, Competitive Strategy, User Interviews, Card Sorting, User Surveys, User Research, Web Development, Desktop App Design, Mobile App Design, B2C, B2B, Mobile, Marketplace Design, UX Documentation, User Stories, Mobile UX, Mobile UX Design, Business Technology

Graphic and Web Designer

2017 - 2017
Delos Digital
  • Managed branding touchpoints for different clients and created marketing campaigns using the inbound marketing methodology.
  • Designed and maintain WordPress websites for clients.
  • Created the company brand for different marketing campaigns and maintained brand identity through various online channels.
Technologies: Inbound Marketing, HubSpot, Photoshop CC, WordPress, Illustrator CC, B2C, Growth

UX Design (Intern)

2014 - 2016
Oppous LLC
  • Planned UX research for the MVP creation of the PlayFan app.
  • Applied design thinking to develop the main idea and created an MVP, wireframes, and the UI.
  • Conducted interviews to gather useful insights to validate the product Idea.
Technologies: InVision, Illustrator CC, Balsamiq, Mobile App Design, B2C, Mobile, UX Documentation, Mobile UX, Mobile UX Design, Business Technology
2011 - 2016

Bachelor's Degree in Graphic Design

Design Institute of Caracas - Caracas, Venezuela

SEPTEMBER 2018 - PRESENT

Programming Diploma

Uneweb Institute

APRIL 2018 - MAY 2019

UX Design

Interaction Design Foundation

Collaboration That Works

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