Keti Goginashvili
Verified Expert in Design
Designer
Tbilisi, Georgia
Toptal member since May 9, 2022
Keti has 9+ years of experience specializing in digital products. She has worked in various teams of different sizes, from small startups to big companies, developing products from scratch following the Agile development process. While working in digital transformation and advertising agencies and gambling, banking, and fintech industries, she has completed 30+ projects. Keti enjoys teaching UI/UX and making products that change people's lives.
Portfolio
Work Experience
Design Lead
Pave Bank
- Led the design of Pave Bank's digital products from the ground up, covering the customer-facing portal and internal tools essential for bank operations, aiming to deliver cohesive, user-centered products aligning business and customers.
- Collaborated closely with developers, product owners, and stakeholders throughout the product lifecycle. Aligned design strategies with business objectives, streamlining processes and enhancing solutions.
- Conducted usability testing and design reviews to enhance user experiences. Created wireframes, prototypes, and high-fidelity designs that balanced aesthetics and functionality.
- Maintained clear communication with stakeholders to align on vision, functionality, and milestones. Shaped the product through collaborative feedback and engagement.
- Spearheaded all design processes, establishing standards for quality and consistency in user experience and interface design.
Product Design Lead
bibluTECH LLC
- Streamlined and enhanced the core user experience by meticulously crafting designs and interactions, conducting comprehensive user tests, and validating usability.
- Established a robust design system and facilitated a smooth design handoff process.
- Revamped the mobile application's architecture to optimize user experience, encompassing intuitive navigation, well-structured application screens, compelling content placement, and seamless user flows.
- Reimagined the entire interface, skillfully blending cutting-edge design trends with the brand's distinctive identity, resulting in a visually captivating and cohesive user interface.
- Implemented a rewarding gamification system, leveraging stamps to motivate user engagement and retention.
- Developed wireframes and prototypes throughout the user testing phase, ensuring user-centric design decisions and iterative improvements.
- Introduced new features to enrich the app's functionality, including a marketplace, a social community feature, and an upgraded lending and borrowing experience for core users.
- Pioneered the creation of an intuitive admin panel, empowering administrators with efficient control and management capabilities.
UI and Visual Designer | Dating App
Beatmatch
- Redesigned the entire interface, considering the latest design trends and mixing them with the brand's identity.
- Built a quality assurance process and reviewed existing products—identifying user pain points and business value opportunities.
- Performed research interviews and competitive analysis and created a flow map, wireframes, a mood board, and a design system in light and dark modes.
- Revamped the app for iOS and Android, added new features, and built a landing page redesign.
Senior Product Designer
Flow Money Automation
- Contributed to the marketing growth and product development teams.
- Analyzed competitors and conducted in-depth research to create user journeys and user flows for building a user-friendly product.
- Helped the team implement the Agile methodology and run the design processes.
- Contributed to new features and functionalities tailored to the users' needs.
Product Designer
TBC Bank Group
- Created a mobile banking app for the retail industry client.
- Managed the design processes with the team following Agile methodology, collaborated with stakeholders and team members, created new features, and worked on eliminating users' pain points.
- Conducted user interviews and usability tests and created journey maps, personas, and empathy mappings.
- Created a global design system across the bank that included more than 200 different products.
- Held different types of workshops depending on product and process needs, such as cut-up workshops by Nathan Curtis to other teams in the initial stages of system design.
- Contributed to raising the knowledge and skills of designers in various teams.
Senior Product Designer
Redberry
- Collaborated with many clients and designed many successful products for different industries, including real estate, banking, healthcare, governmental organizations, entertainment, auto industry, food delivery, and medical services.
- Managed the design processes with the Agile team and collaborated with developers and clients.
- Onboarded new designers, improving their knowledge and skills.
- Acted as a senior designer while increasing the team's design competence and implementing design thinking processes in the design team.
- Created several startups from scratch and ideation to implementation.
- Conducted in-depth research and competitive analyses.
- Created user flows, wireframes, and prototypes to build user-friendly products.
- Interviewed and analyzed users to implement solutions for features.
Senior UX/UI Designer
McCann Health
- Shaped the company's design team and design competence.
- Participated in every meeting with clients to fully understand their business and industry.
- Provided mobile and desktop services to clients in different industries such as banking (Credo Bank), healthcare, and news platform (Star-News).
- Collaborated with the clients while working on the discovery and ideation phases.
- Created wireframes and prototypes for desktop and mobile versions.
UX/UI Designer
Adjarabet
- Managed the design processes and collaborated with the marketing and development teams.
- Designed new promo pages and landing pages for the website.
- Created new features and new visual language in collaboration with the marketing team.
Education
Bachelor's Degree in Visual Design
Tbilisi State Academy of Arts - Tbilisi, Georgia
Skills
Tools
Jira, Miro, Photoshop CC, Illustrator CC, Adobe, Sketch, InVision App, UX Tools, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), InVision, Figma Plugins, FigJam
Industry Expertise
Fashion, Consumer Products, Real Estate
Languages
Visual Design Language
Platforms
Figma, iOS, Android, Mobile
Other
Web UI, Web UX, Visual Design, Mobile Design, Mobile UI, Mobile UI Design, Art Direction, Responsive Web Design (RWD), User Interface (UI), Landing Page Design, Mobile Mockups, Mobile Apps, Maps, Web App UX, Consumer Research, UI Design, UX Design, Web Design, Prototyping, eCommerce, Digital Product Design, iOS App Design, Android App Design, Mobile UX, Mobile UX Design, Agile, User Flows, MVP Design, Usability Testing, UX Research, Graphic Design, Mobile Prototypes, User Experience (UX), Dashboards, Web Dashboards, Dashboard Design, SaaS Design, Marketplaces, Web App Design, Landing Pages, iOS UI Design, Android UI Design, UI Development, Design Systems, High-fidelity Mockups, Low-fidelity Mockups, Fashion Design, Competitive Analysis, User Research, eCommerce UI, SaaS, B2B, B2B2C, Interaction Design (IxD), UI Animation, Material UI, Web App UI, Tablet UI, Business to Business to Consumer (B2B2C), Layout Design, B2C, User Testing, User Experience Strategy, UI Audits, WebApp, Data Visualization, UX Strategy, Rewards Programs, Admin Panels, Design Consultation, Design Workshops, Social Networks, User Validation, Responsive Web Apps, Logo Design, Best Practices in Design, Mobile Development, Mobile App Development, Artificial Intelligence (AI), Notion, Art, Composition, Hand Drawing, Product Design, Wireframing, Research, Analysis, Heuristics, Usability, Interviews, App Design, App UI, App UX, UX Audits, Web Marketing, Growth, Mobile Banking, Online Banking, Fintech, Budgeting, Investing, UX Analysis, UI Research, Branding, Startups, Benchmarking, Benchmark Analysis, UIKit, Growth Marketing, Product Benchmarking, Agile UX, Apps, Mockups, User Journeys, Responsive UI, Responsive Design, Digital Banking, Financing, Mobile App UI, Redesign, UI Branding, Mobile App Design, Food Ordering, User Journey Maps, Cars, Electric Cars, Information Architecture (IA), Flow-mapping, UX Wireframes, UI Prototyping, Web UI Design, Web UX Design, Interviewing, UI Pattern Library, Dark Mode, Design Language, Gamification, Product Strategy, Quantitative User Research, Validated User Research, Design Libraries, UX Prototyping, UX Workshops, Workshops, Networking, User Interviews, Low-fidelity Prototypes, High-fidelity Prototypes, Game Design, Heuristic Evaluation, Brand Logos, ClickUp
Experience
- Visual Design - 10 years
- Web Design - 8 years
- UI Design - 8 years
- UX Design - 7 years
- Mobile Design - 7 years
- User Flows - 7 years
- Art Direction - 7 years
- Prototyping - 4 years
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring