
Khatia Gagnidze
Verified Expert in Design
Designer
Tbilisi, Georgia
Toptal member since November 11, 2021
Khatia is a designer with 6+ years of experience in the product design industry. She specializes in fintech, eCommerce, blockchain, banking, and other industries. Khatia has successfully designed, UX audited, and researched both remotely and on-site for companies around the world, from Australia, Singapore, and UAE to France and the USA. She has a history of success in providing innovative solutions and highly user-friendly interfaces.
Portfolio
Work Experience
Senior Product Designer
Cary Ally
- Delivered an audio-assisted AI companion that prioritizes accessibility, usability, and engagement, making technology more approachable for seniors.
- Created a high-converting landing page for the mobile app, effectively showcasing key features to drive user interest and app downloads.
- Designed the logo, complete branding and design system, enhancing brand recognition, consistency, and user trust in daily communication.
Product Designer
Cognet, Inc.
- Created and tested scalable high-level components with built-in micro-interactions enabling flexibility for investor presentations and future platform growth.
- Designed a modular, dynamic web application interface that optimized vertical space and enhanced user interaction, improving usability across desktop and mobile views.
- Designed cells for various types of content. Defined, grouped, and prioritized content management tools for optimal distribution and clean visual solutions compatible with both desktop and mobile interfaces.
Product Designer
Pocketpal AI
- Onboarding Experience Enhancement: Designed a clear and engaging onboarding flow to help users quickly grasp the product's value, maintaining a high user satisfaction rate, reflected in a 4.49 out of 5-star rating based on 480 reviews.
- Identified 37 issues categorized by severity and collaborated with the client to prioritize and implement solutions, leading to a significant increase in user acquisition (34,000 downloads in the following 30 days).
- Conducted workshops to prioritize issues based on the user and business needs.
Product Designer
Flipackey
- Developed the entire platform, including UX flows, edge cases, and a responsive UI, balancing AI-driven interactions with human-centered design principles.
- Created the platform's logo and design language, introducing a welcoming and supportive environment for users seeking mental health support.
- Conducted brainstorming sessions and workshops with the client to define the next steps and overall strategy.
Mobile Designer
Encadenados Ingenieria de Software
- Delivered a functional, visually engaging, and adaptable mobile experience, setting the foundation for a user-friendly food scanning app.
- Conducted in-depth competitor analysis and defined the core functionalities for a food scanning mobile app, ensuring a seamless user experience.
- Created a scalable design system inspired by the logo illustration and implemented subtle animations to enhance the app's liveliness and user engagement.
UI Designer
Yubo
- Upgraded complex design system elements for a leading Gen Z-focused social app with over 60 million users, enhancing user satisfaction and supporting its ongoing growth.
- Proposed monetization opportunities aimed at increasing revenue by introducing subscription-related advanced features for location-based connection opportunities, contributing to strategic growth planning.
- Measured flexibility and adaptability of complex components for updates and new implementations.
UI Designer
Thirty Thousand Feet
- Created a complex design system, redesigned the entire platform based on material design principles, and implemented accessibility-related changes (color contrast, font and button sizes, and more).
- Created primary multifunctional components for use in various scenarios and provided detailed instructions for their application.
- Conducted workshops and training for the team members to get familiar with the implementation and modification of the components appropriately.
Web Designer
Builders Ltd.
- Identified 56 UX issues through a comprehensive audit for the largest NFT marketplace on the Flare Network with over $6 million in traded volume, contributing to xHaven’s market presence and active user community.
- Established an advanced design system, improving visual consistency.
- Conducted a workshop to select the issues aligned with business and user needs, visualizing optimal solutions for each. Worked closely with the development team to seamlessly implement changes.
Product Designer
FLIRT TECHNOLOGIES, LLC
- Designed an AI-driven dating platform that connects users with AI models, implementing a mobile-first approach with Material Design (Material 3) for an intuitive experience.
- Created interactive Figma prototypes and comprehensive Notion documentation, streamlining the design-to-development process and reducing iteration cycles.
- Implemented a subscription system directly within chats, allowing AI models to communicate offers naturally, increasing user engagement and reducing friction.
Product Designer
Tribeca Printworks LLC
- Created a design system for the major picture customization tool by refining user flows and upgrading the platform’s interface, enhancing buyer experience.
- Designed mobile and tablet-friendly interfaces optimizing user experience across the devices.
- Created highly functional prototypes for the devices, allowing the testing of the flows and optimizing them while making it simpler for the engineers’ team to develop the platform.
Product Designer
YT Innovations LLC
- Designed mobile and tablet-friendly interfaces optimizing user experience across the devices.
- Created designs for a dashboard, a details page for each smart device management system, and related customization features.
- Established a unified and consistent design system language for the product.
Mobile UX/UI Designer
Wellness Journey INC
- Conducted a comprehensive UX audit, identifying usability gaps and redesigning the entire product's UI and UX to enhance clarity and modern aesthetics, improving user retention by 25%.
- Worked closely with engineers to ensure a smooth, time-efficient development process, optimizing design-to-development handoff and reducing iteration cycles.
- Designed and implemented a new event creation flow, seamlessly integrating it into the existing platform functionalities, enhancing user engagement and feature adoption.
Product Designer
Varun Raman
- Created a comprehensive brand identity, including visual guidelines and a logo for an innovative health and wellness app covering three distinct sub-products: Nutrition, Fitness, and Sleep Habits.
- Designed AR-powered visuals to help users optimize their home environment for better sleep and mental well-being by allowing them to add and rearrange furniture. Proposed a monetization strategy by promoting sponsored wellness products within the feature.
- Designed and developed three AI-powered coach personas with customizable visuals and distinct personalities. These digital coaches provided personalized notifications and guidance to users, replacing generic system alerts for a more humanized experience.
- Built a high-fidelity, near-realistic interactive prototype, demonstrating the full functionality of the app. This prototype received 100% positive feedback from potential investors, validating the user experience and product vision.
UI Designer
Artifactor Labs Inc
- Collaborated on designing storefronts to showcase eCommerce features and NFT artists' portfolios and gallery views, leading to successful partnerships with prominent artists and 100% positive UX feedback.
- Developed compelling pitch decks and marketing campaign mockups, highlighting product features and artist collaborations and enhancing platform recognition and user engagement.
- Created intuitive and efficient account management tools, empowering seamless control over all platform functionalities for the artists.
- Contributed to the creation of intuitive account management tools, empowering users with better control over platform functionalities, thereby improving overall user satisfaction.
UI Designer
Koaliti LTD
- Created a contemporary and innovative landing page design that significantly enhanced the product's competitiveness in the data platform market.
- Conducted a UX audit of the product's main flows and implemented improvements, aligning with new visual guidelines.
- Implemented data visualization techniques that ensure readability and accessibility for users of all levels of expertise.
UI/UX Designer
Liquideuro Luxury Concierge Limited
- Conducted a comprehensive UX audit for a dating mobile app, identifying pain points and implementing tailored design solutions based on diverse user personas.
- Led UI QA testing, detecting usability issues, refining components, and implementing feedback-driven improvements to enhance user satisfaction by 30%.
- Established style guides, ensuring visual consistency and streamlining the development process for faster feature rollouts.
UI/UX Designer
Airlocum Limited
- Revamped the platform's usability for diverse user personas, dentists, managers, and large corporations by developing, testing, and refining tailored user flows.
- Introduced gamification elements to foster a competitive environment, enhancing user performance & engagement increasing employees productivity by 89%.
- Conducted two rounds of iterations based on user feedback, resulting in heightened user satisfaction and a platform that resonates with user needs.
UI/UX Designer
HitPay Payment Solutions
- Guided and mentored two designers, facilitating their seamless adaptation to the newly implemented design system that fostered team growth and cohesion.
- Introduced an advanced design system language for the B2B2C platform and its sub-products. Conducted workshops to communicate its architecture to designers and developers, accelerating development processes and enhancing visual consistency.
- Improved the usability of checkout flows and designed e-shop customization features, enabling users to create online stores effortlessly. Additionally, optimized terminal set up flows for B2B users, ensuring a seamless onboarding experience.
UX Designer
Byte Masonry
- Conducted a UX audit and competitor analysis for a fintech crypto platform, identifying usability issues and shaping the product’s design.
- Developed an advanced design system with micro-animations and interactive prototypes for each persona for usability testing and iteration.
- Designed a fully responsive dashboard and investing-related flows with intuitive data visualization and innovative tooltips educating users and avoiding further confusion.
UI/UX Designer
Mintsquare
- Designed wireframes and RWD, focusing on a clean, intuitive interface, checkout simplification, and responsive layouts for complex components like tables for an NFT Marketplace.
- Defined typography, color system, and graphic elements to establish a cohesive design language.
- Iterated on user feedback from the Discord community, achieving 99% positive feedback for simplicity, usability, and visual style.
Product Designer
MSTQ
- Created a presentation on Figma for the stakeholders, showcasing all the key updates and improvement ideas.
- Led a UX audit for an NFT platform, identifying 23 issues.
- Classified issues by heuristics and severity and delivered data-driven solutions with visuals, resulting in enhanced usability.
Web and Branding Designer
Evolution 7
- Conducted comprehensive UX research and organized workshops leading to the development of an award-winning major ballet company in Australia.
- Designed visuals and overall structure for the Clean Energy Council and health insurance platform.
- Enhanced UX and UI for several award-winning tourism platforms for Australian companies.
UI/UX Designer
Bank of Georgia
- Participated in creating a comprehensive award-winning design system language.
- Designed a car insurance flow, including wireframes and visual assets ready for development, resulting in 97% positive user feedback.
- Collaborated with the Agile team, leading to improved design processes and quick improvements.
UI/UX Designer
Basisbank
- Ideated and enhanced the homepage for the retail banking app by optimal distribution of the key sections.
- Decreased the bounce rate of the onboarding flow by 37% after redesigning it based on its analysis with a new UX method I introduced.
- Created wireframes and prototypes for the onboarding screens with a design team, resulting in a smooth development process.
UI/UX Designer
Economies.com - FxNewsToday.ae
- Collaborated with a design team to create a mobile app for a major financial portal.
- Implemented story functionality for users and admins, resulting in an improved user experience.
- Created prototypes for user flows, allowing early-stage user testing and seamless development.
Product Designer and Researcher
TNET
- Led the design of Mymarket’s mobile app, Georgia’s largest eCommerce platform with 1+ million users.
- Conducted in-depth UX research to identify key challenges, shaping solutions that drove 100,000 installs and 48,000 MAU in four months.
- Redesigned the search flow into a chatbot for a more intuitive, conversational shopping experience.
- Researched neighboring markets (Armenia, Kazakhstan, and Azerbaijan) to identify expansion opportunities.
UI/UX Designer and Researcher
Feedc
- Designed and launched a location-based social platform (web and mobile) with around 3 million users.
- Conducted usability testing with interviewees using clickable prototypes and led data-driven improvements by tracking event funnels in Mixpanel.
- Introduced the "Feedback Wall," gathering insights from 30+ colleagues and their friends.
- Co-created a design system, ensuring consistency, faster development, and a seamless user experience.
Junior UI Designer
GeoLab
- Designed several portfolio websites for various clients using Adobe XD, resulting in 100% client satisfaction and successful launch of the platforms.
- Animated graphic illustrations for Sandro's Books using Adobe After Effects.
- Collaborated in designing the brand book for GeoLab (Adobe XD, Adobe Illustrator).
UI/UX Designer
Creative Agency
- Developed web app visuals and mobile designs tailored for local startups.
- Conducted in-depth UX research involving potential users for each product.
- Created modern, creative landing page visuals for desktop and mobile platforms.
Education
Bachelor's Degree in Linguistics
Tbilisi State University - Tbilisi, Georgia
Certifications
WAI0.1x: Introduction to Web Accessibility
Edx
UX Design and Strategy
Designlab
Mobile User Experience (UX) Design
Interaction Design Foundation
Human-centered Design: an Introduction
University of California San Diego | via Coursera
Skills
Tools
Adobe Experience Design (XD), Miro, Zeplin, Jira, Asana, Adobe Illustrator, Adobe Photoshop
Platforms
Figma, iOS, Mobile, Android, Web
Industry Expertise
Consumer Products, Electronics
Languages
Converge
Other
User Interaction, Mobile Prototypes, UI Design, App Design, UX Design, UI Guidelines, Responsive Web Design (RWD), Web Design, User Flows, Product Design, UX Research, Mobile UX, Search, Image Search, Chatbot Conversation Design, Onboarding, Apps, Mobile eCommerce, Wireframing, Design Systems, Platforms, Job Boards, User Interface (UI), Web UX, Mobile Apps, Copywriting, Mobile Design, Prototyping, Web UI Design, User Experience (UX), User Personas, Personas, Web App Design, Web App UI, Web App UX, Visual Design, Dashboard Design, User Journeys, User Research, UX Audits, Intuitive UX Design, Presentations, Information Architecture (IA), Responsive Web Apps, UX Analysis, Interaction Design (IxD), Quality Auditing, Complex Application User Interfaces (UI), Usability Testing, User-centered Design (UCD), Visual Storytelling, Landing Pages, eCommerce, Mobile App Design, User Testing, Mobile App UI, Responsive, User Onboarding, Web UI, UI Audits, Customer Journeys, Design Workshops, Ideation, User Journey Maps, Data Visualization, Mobile-first Design, Mobile UI Design, Mobile UX Design, Art Direction, Brand Guidelines, Agile UX, Competitive Analysis, Design Specifications, Responsive Design, SaaS, SaaS Design, Layout Design, UX Wireframes, Mobile UI, Websites, Audits, Dating Apps, Style Guides, Lean Startups, MVP Design, Low-fidelity Prototypes, Software as a Service (SaaS), Journey Mapping, Layout, Design Revamps, Software Design, Marketplace Design, Web UX Design, NFT Design, Component Libraries, Color Palettes, Mockups, Content Design, Pitch Decks, Storytelling, Conversational UI, Design Thinking, Conversational Design, UX Testing, Chatbots, SearchBot, Electric Cars, Mobile Banking, Fintech, Landing Page Design, User Stories, DataViz, B2B, B2C, User Interviews, UI Style Guides, Responsive UI, Web Application Design, Rapid Prototyping, Collateral Design, Design Direction, Dashboards, High-fidelity Prototypes, Rapid Interactive Prototyping, Lean UX, Delivery, Feature Prioritization, Product Roadmaps, Travel Design, Travel, AI Design, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Design Leadership, Dental Care, Email Template Design, Conversational UX, Non-fungible Tokens (NFT), Branding, High-fidelity Mockups, Landing Page Optimization, Graphic Design, Interactive Prototypes, Logo Design, Cryptocurrency Wallets, Grocery Delivery, Conversion Rate Optimization (CRO), Accessibility, Web Accessibility, Accessibility Consulting, App UX, Modular Design, Mobile Accessibility, Usability Heuristics, Smart Home Technology, Conversational AI, Website Redesign, Low-fidelity Mockups
Experience
- Product Design - 6 years
- UX Design - 6 years
- Mobile UX - 6 years
- Responsive Web Design (RWD) - 6 years
- App Design - 5 years
- Figma - 5 years
- User Interaction - 5 years
- UX Research - 4 years
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