Kim Barsegyan, Designer in Yerevan, Armenia
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Kim Barsegyan

Verified Expert  in Design


Yerevan, Armenia
Toptal Member Since
October 26, 2015

Kim is a visionary graphic designer who specializes in logo and brand identity design. Working with diverse businesses worldwide, he applies the best practices in visual design, psychology, and creative thinking to help conquer human hearts and minds.


Work Experience

Founder, Brand Identity Designer

2013 - PRESENT
  • Developed an effective design process—from creative briefings and research all the way to the final product.
  • Designed brand identities for companies from diverse industries worldwide.
  • Transitioned to laser focus specialization on visual and verbal brand identity design, which allowed me to keep mastering the skills needed without spreading too thin.
Technologies: Pencil & Paper, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Figma, Presentations, Apps, Adobe CC, Education, Brochure Design, Promotional Leaflets & Flyers, Squarespace, Digital Art, Illustration, Packaging, Content Creation, AI Design, Canva, Building & Construction, Social Media Design, Rebranding

Brand Designer

2023 - 2023
Doublebridge Capital LLC
  • Researched the industry and competition and designed a modern, minimal logo for the brand to help it stand out.
  • Built a typography guide for the brand, including primary and secondary typefaces and type hierarchy.
  • Designed a unique color palette to solidify the core values of the brand.
Technologies: Branding, Logo Design, Typography, Color Palettes, Sportswear, Visual Design, Web Design, Layout Design, Social Media Design, Rebranding

Brand Designer

2022 - 2022
Turn Literacy LLC,
  • Conducted research for two sub-brands of Turn Literacy LLC.
  • Designed combination logos, logo marks, and wordmarks for two sub-brands of Turn Literacy LLC.
  • Built style guides for two sub-brands of Turn Literacy LLC.
Technologies: Branding, Logo Design, Minimalism, Typography, Color Theory, Logotype, Illustrator CC, Brand Identity, Education, Figma, Promotional Leaflets & Flyers, AI Design, Social Media Design, Rebranding

Lead Graphic and UI/UX Designer

2014 - 2015
Lionsharp Voiceboard
  • Envisioned and designed the entire UI/UX and brand identity for the world's next-generation gesture and voice-controlled tech product.
  • Conducted research on natural user interfaces and designed numerous concepts for seamless human-computer interaction.
  • Co-developed the plan for the best directions that people will use to interact with computers in the future.
  • Designed the concepts for a gesture and voice-controlled online search system.
  • Created the UI/UX for a remote iOS/Android mobile app with advanced media control features over wifi and Bluetooth.
  • Developed the UX design for different gesture control devices, such as Nod Ring, Myo, and Kinect 2.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Apps, Color Theory, Brochure Design, Promotional Leaflets & Flyers, Rebranding

Senior Graphic and Web Designer

2013 - 2013
Kojoyan Design Studio
  • Redesigned and expanded the website for Kojoyan Design Studio.
  • Designed logos for different companies while researching numerous concepts and choosing the strongest ones.
  • Maintained quality control on all web and print projects.
  • Conceptualized and designed modern painting catalogs that were used for print production.
  • Designed visual communication marketing materials for a number of different companies and organizations.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Color Theory, Brochure Design, Promotional Leaflets & Flyers

Lead Graphic and Layout Designer

2011 - 2012
"Sobesednik Armenii"
  • Conceptualized and established graphic design guidelines for a prominent nationwide color newspaper.
  • Maintained graphic design and layout using graphic design principles.
  • Performed quality checks to prepare layouts for production.
  • Designed and maintained the web edition of the newspaper.
  • Conducted photo sessions and edited photography for production.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
2012 - 2013

Master's Degree in Graphic Design

Kojoyan Design Academy - Yerevan, Armenia

2006 - 2011

Bachelor's Degree in Social and Cultural Services and Tourism

Russian-Armenian University - Yerevan, Armenia


Adobe Photoshop, Adobe CC, Adobe InDesign, Adobe Illustrator, Figma, Adobe Creative Suite, Google Docs, Canva, Pencil & Paper, Illustrator CC


Visual Design Language

Industry Expertise

Apparel & Accessories, Technology, Education, Consumer Products, Fashion, Retail & Wholesale, Marketing, Psychology & Mental Health, Luxury Goods, Building & Construction




Logotype, Brand Design, Product Branding, Pitch Decks, Style Guides, Brand Identity, Web Design, Logo Design, Visual Identity, Branding, Graphic Design, Visual Design, Digital Brand Identity, Software Branding, Corporate Identity, Brand Guidelines, Startups, Landing Page Design, Minimalism, Typography, Color Palettes, Collateral Design, Presentation Design, Color Theory, Presentations, B2B, Social Media Design, Identity Design, Design, Marketing Collateral Development, Mockups, Brand Books, Icon Design, Conceptual Design, Ad Design, Mood Board Design, Websites, Digital Design, 2D, Creative Direction, Custom Logos, Brochure Design, Promotional Leaflets & Flyers, Stationery Design, Stationery Packages, Print Design, Marketing Materials, Advertising Design, Color Schemes, Naming, Brand Strategy, Marketing Design, Tone of Voice, Layout Design, Art Direction, Iconography, Print, Digital, Printing Materials, Merchandise, Packaging, Online Banners, Banner Design, Fashion Design, Brand Logos, Brochures, Box Packaging, Strategy, Investor Presentations, PDF Design, B2C, Website Redesign, Corporate Branding, eCommerce, Direct to Consumer (D2C), Software as a Service (SaaS), Print Ads, Social Media Kits, Rebranding, Label Design, Design Systems, Mobile UI Design, UI Design, Software, Product Design, Apps, Market Research, Responsive Web Design (RWD), Newsletters, Newsletter Design, Package Design, Font Design, Squarespace, PowerPoint Design, User Interface (UI), Digital Art, UI Branding, Illustration, Content Creation, Social Media, Infographics, Wireframing, AI Design, Sportswear, IT, Web UI Design, Environment, Water, Zebra Programming Language (ZPL), CleanTech, Web Marketing

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