Kirsten Townsend, Designer in Los Angeles, CA, United States
Kirsten Townsend

Designer in Los Angeles, CA, United States

Member since March 19, 2020
Kirsten is an award-winning creative director and graphic designer specializing in brand identity and design communication. She started her career in South Africa, working with brands such as Microsoft, Sasol, Telkom, First National Bank and ELLE Decoration, and went on to win a number of national and international creative awards. Kirsten is now based in Venice Beach, LA. She has experience working in advertising, branding, and design as well as publishing and editorial design.
Kirsten is now available for hire

Portfolio

Digital Design

Employment

  • Creative Director and Designer

    2016 - PRESENT
    Freelance
    • Built a brand identity guide, including colors and typography, illustration and iconography, visual language, logos, and other assets for a nationwide supplier of fresh produce across the US.
    • Judged New York Advertising Festivals 2020 as part of the grand jury.
    • Developed and designed a brand identity including logo, typography and color, visual language, and photography style guide for a startup client in Australia.
    • Rebranded and updated a client's current brand identity and logo in Berlin, which including developing their visual language and providing them with options for their website redesign.
    • Successfully designed and launched to collections of rug designs, exhibiting in Paris and Vienna.
    • Consulted in the financial industry for the most technologically advanced bank in Africa.
    • Art directed a number of shoots, including pre- and post-production.
    • Designed a collection of fabrics and wallpapers for a restaurant group in the UK.
    Technologies: Creative Cloud, InDesign, Illustrator, Photoshop, Squarespace, Adobe
  • Creative Director

    2013 - 2016
    Grid Worldwide TBWA\
    • Managed a studio of designers as creative director, overseeing work, approving concepts and visuals, and working with production.
    • Won a Grand Prix award at The Loerie Awards in the Branding and Design category.
    • Successfully launched Microsoft into South Africa as a consumer-facing brand (previously B2B).
    • Looked after First National Bank as creative director on the brand overseeing all communication and visual elements for campaigns and brand.
    • Art directed Liberty Health and Financial Services shoot and communication.
    • Worked on accounts such as Sasol, First National Bank, KFC, Liberty Insurance, Qatar, and Microsoft.
    • Successfully branded and launched a number of small businesses and startups.
    Technologies: Creative Cloud, InDesign, Illustrator, Photoshop, Adobe

Education

  • Bachelor's degree in Applied Design
    2008 - 2010
    Stellenbosch Academy of Design & Photography - Stellenbosch

Experience

Location

Los Angeles, CA, United States

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