Klaudia Kolesnik
Verified Expert in Design
Designer
Brussels, Belgium
Toptal member since August 23, 2021
Klaudia is a designer who specializes in elegant solutions for the insurance and financial industries. She is experienced in improving funnel conversion, self-service applications, and creating design systems for rebranding. Her focus is on a great user experience that is based on data, research, and remote user testing.
Portfolio
Toyota Insurance Services: Improving the UX of the Personal Insurance Space
Tricount: Redesign the Website for Mobile Application for Organizing Expenses
Yuzzu Rebranding: New Website for One of the Biggest Direct Insurance Company in Belgium
15 Min Neighborhood: Concept of the Mobile Application that Supports Local Business Owners
Four Yuzzu Funnels: Improved Conversion Rate by Design Changes
Toyota Insurance Services: Change Address Funnel
Work Experience
UX Specialist and Designer
Toyota Insurance Services
- Designed user flow and screens for the insurance feature in Toyota's app.
- Proposed and designed new functionalities for personal insurance space.
- Discovered and solved usability issues in the personal insurance space based on observation of user behavior in Hotjar and Google Analytics.
- Coordinated Google Analytics implementation between developers, businesses, and agencies.
- Designed insurance calculator according to best practices and Toyota's Design System.
- Organized user testing for the insurance calculator.
- Organized and facilitated customer journey mapping workshops.
UX/UI Designer
Yuzzu
- Designed the website for one of the biggest direct insurers in Belgium.
- Built design system from scratch as a part of the rebranding from Touring Assurances (AXA Group) to Yuzzu.
- Created prototypes for user testing and participating in observation sessions.
- Improved funnel conversion by applying design changes based on results from user testing and observation of behavioral data.
- Created a visual customer journey map based on the data gathered during workshops.
- Created personas based on the data from market research.
UI and Graphic Designer
Tricount
- Redesigned the official website to match it with the audience's expectations.
- Worked closely with the UX designer on the new functionalities for the Tricount application.
- Created animations for the welcome carousel using Haiku.
- Created the branding book and guidelines for the usage of the logo and colors.
- Created a video for social media to promote a new version of the app—Tricount 3.0.
- Worked on the icons for the application and other visual elements.
Certifications
UX Management: Strategy and Tactics
Interaction Design Foundation
Accessibility: How to Design for All
Interaction Design Foundation
Emotional Design — How to Make Products People Will Love
Interaction Design Foundation
Conducting Usability Testing
Interaction Design Foundation
Dynamic User Experience: Design and Usability
Interaction Design Foundation
User Research - Methods and Best Practices
Interaction Design Foundation
Mobile User Experience Design
Interaction Design Foundation
Human-Computer Interaction - HCI
Interaction Design Foundation
UI Design Patterns for Successful Software
Interaction Design Foundation
Adobe Certified Associate
Young Design Academy
Skills
Tools
Sketch, Google Analytics, Hotjar, Adobe Photoshop, InVision, Miro, Adobe Illustrator, Adobe InDesign, Jira, Adobe Experience Design (XD), Camtasia Studio
Platforms
Figma, Webflow
Industry Expertise
Insurance
Other
AppQuality, User Testing, UX Design, Mobile UX Design, Usability, UI Design, Design Patterns, Prototyping, Web Design, Conversion Rate, Funnel Optimization, Funnel Analysis, Quotations, Sales Funnel, Conversion Rate Optimization (CRO), Rebranding, B2C, Landing Page Design, Design Systems, Component Libraries, Corporate, Remote User Testing, Google Data Studio, User Research, App Design, Personas, Graphic Design, User Self-service, Prismic, Single-page Applications (SPAs), Personal Finance, Startups, Finance, Accessibility, W3C, Web Architecture, Brand Books, Concepting, Expense Management, Nonprofits, Sustainability, Climate Change, B2B
Experience
- Insurance - 3 years
- Design Systems - 3 years
- Google Analytics - 3 years
- Figma - 3 years
- Conversion Rate Optimization (CRO) - 2 years
- Single-page Applications (SPAs) - 2 years
- Remote User Testing - 2 years
- Webflow - 1 year
Tools
- Google Analytics
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