Klaudia Kolesnik

Designer in Brussels, Belgium

Member since August 23, 2021

Klaudia is a designer who specializes in elegant solutions for the insurance and financial industries. She is experienced in improving funnel conversion, self-service applications, and creating design systems for rebranding. Her focus is on a great user experience that is based on data, research, and remote user testing.

UX Design UI Design Prototyping Web Design Rebranding Mobile UX Design Adobe Photoshop Figma Sketch User Research Personas Adobe Illustrator Adobe InDesign Web Architecture Brand Books Show more

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Portfolio

Digital Design

Toyota Insurance Services: Improving the UX of the Personal Insurance Space
- User Self-service
- Single-page Applications (SPA)
- B2C
- Design Systems
- Corporate
- B2B
Tricount: Redesign the Website for Mobile Application for Organizing Expenses
- Personal Finance
- Expense Management
- Rebranding
- B2C
- Startups
Yuzzu Rebranding: New Website for One of the Biggest Direct Insurance Company in Belgium
- Rebranding
- Prismic
- B2C
- Design Systems
- Corporate
- User Testing
15 Min Neighborhood: Concept of the Mobile Application that Supports Local Business Owners
- Mobile App Design
- Nonprofits
- Concepting
- Sustainability
- Climate Change
Four Yuzzu Funnels: Improved Conversion Rate by Design Changes
- Sales Funnel
- Quotations
- Conversion Rate Optimization (CRO)
- Prismic
- B2C
Toyota Insurance Services: Change Address Funnel
- Funnel Optimization
- User Self-service
- Single-page Applications (SPA)
- B2C
- B2B

Employment

UX Specialist and Designer
2020 - PRESENT
Toyota Insurance Services
- Designed user flow and screens for the insurance feature in Toyota's app.
- Proposed and designed new functionalities for personal insurance space.
- Discovered and solved usability issues in the personal insurance space based on observation of user behavior in Hotjar and Google Analytics.
- Coordinated Google Analytics implementation between developers, businesses, and agencies.
- Designed insurance calculator according to best practices and Toyota's Design System.
- Organized user testing for the insurance calculator.
- Organized and facilitated customer journey mapping workshops.
Technologies: Figma, Sketch, Google Analytics, Hotjar, Google Data Studio, AppQuality
UX/UI Designer
2018 - 2020
Yuzzu
- Designed the website for one of the biggest direct insurers in Belgium.
- Built design system from scratch as a part of the rebranding from Touring Assurances (AXA Group) to Yuzzu.
- Created prototypes for user testing and participating in observation sessions.
- Improved funnel conversion by applying design changes based on results from user testing and observation of behavioral data.
- Created a visual customer journey map based on the data gathered during workshops.
- Created personas based on the data from market research.
Technologies: Sketch, Google Analytics, Hotjar, Adobe Experience Design (XD), Jira
UI and Graphic Designer
2018 - 2018
Tricount
- Redesigned the official website to match it with the audience's expectations.
- Worked closely with the UX designer on the new functionalities for the Tricount application.
- Created animations for the welcome carousel using Haiku.
- Created the branding book and guidelines for the usage of the logo and colors.
- Created a video for social media to promote a new version of the app—Tricount 3.0.
- Worked on the icons for the application and other visual elements.
Technologies: Sketch, Google Analytics, Camtasia Studio

Certifications

UX Management: Strategy and Tactics
JANUARY 2021 - PRESENT
Interaction Design Foundation
Accessibility: How to Design for All
JULY 2020 - PRESENT
Interaction Design Foundation
Emotional Design — How to Make Products People Will Love
JULY 2020 - PRESENT
Interaction Design Foundation
Conducting Usability Testing
JULY 2020 - PRESENT
Interaction Design Foundation
Dynamic User Experience: Design and Usability
MARCH 2020 - PRESENT
Interaction Design Foundation
User Research - Methods and Best Practices
DECEMBER 2019 - PRESENT
Interaction Design Foundation
Mobile User Experience Design
OCTOBER 2019 - PRESENT
Interaction Design Foundation
Human-Computer Interaction - HCI
AUGUST 2019 - PRESENT
Interaction Design Foundation
UI Design Patterns for Successful Software
MARCH 2019 - PRESENT
Interaction Design Foundation
Adobe Certified Associate
JUNE 2015 - PRESENT
Young Design Academy

Experience

Google Analytics3 years
Insurance3 years
Figma3 years
Design Systems3 years
Remote User Testing2 years
Single-page Applications (SPA)2 years
Conversion Rate Optimization (CRO)2 years
Prismic1 year

Tools

Location

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