LaiYee is a sophisticated designer who studied information science and DEA (Design and Environmental Analysis) at Cornell University, where she co-founded Cornell UX Design. She is the co-founder of Delve, a tool for qualitative researchers and writes articles for UXPA Magazine and the Delve blog. LaiYee led teams in creating smart homes at Wink and helped launch Amazon's first version of the Amazon Fire TV.
Designed a web platform for qualitative researchers to conduct qualitative research analysis.
Designed a marketing website for a qualitative research platform (www.delvetool.com).
Wrote and designed a series of emails for the qualitative research users of the platform.
Worked on a system-level UI pattern library for an online platform.
Designed flow from a free trial, to onboarding, and ongoing usage.
Technologies: Sketch, InVision
User Experience Designer and Researcher
2014 - 2017
Led teams to innovate, build, and shape the future of the smart home.
Created a unified smart home experience that brought together over 100 different smart home products (such as light bulbs, blinds, garage door openers, and locks) into one seamless iOS and Android experience.
Brought smart home control into the physical space by designing and launching the Wink Relay, a digital screen that blends in with the built environment.
Spearheaded the first user research study and successfully pitched for an in-house UX research team. Integrated research into the product development process by providing actionable insights.
Made critical contributions to the smart home UI style guide to incorporate in-home elements beyond device experiences.
Technologies: InVision, Adobe Illustrator, Sketch
2012 - 2014
Designed and launched the first Amazon Fire TV and Fire TV Stick, which the Verge rated as “the best media streaming box you can get.”.
Expanded the existing Amazon businesses (Instant Video, Photos, Games, Music) and third-parties (Netflix, Hulu, HBOGo) into a unified 10’ experience for Amazon’s first living room product.
Raised the bar for customer experience by designing the first TV detail page that seamlessly integrated Amazon Instant Video with third-parties into a continuous episodic viewing experience.
Defined the platform rules for UI components, screens, and templates that would serve as the foundation for all Fire OS living room experiences.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator