LaiYee Ho

Designer in New York, United States

Member since February 16, 2020

LaiYee is a designer who studied information science and DEA (Design and Environmental Analysis) at Cornell University, where she co-founded Cornell UX Design. She is the co-founder of Delve, a tool for qualitative researchers, and writes articles for UXPA magazine and the Delve blog. LaiYee led teams in creating smart homes at Wink and helped launch Amazon's first version of the Amazon Fire TV.

UX Design User Experience (UX)User Research Adobe Illustrator Web Sketch Presentation Design Product Design Wireframing Web App UX iOS Pitch Decks User Interface (UI)Mobile UI iOS App Design Show more

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Portfolio

Digital Design

Amazon Fire TV Movie Detail Page
- UX Design
- UI Design
- UX Flows
- Netflix
- Amazon
- Amazon API
- Movies
- Home Entertainment
- Film & Television
- User Experience (UX)
- Remote Control
Amazon Fire TV Home Experience
- TV UI
- User Experience (UX)
- Interaction Design (IxD)
- System Design
- Design Systems
Wink Relay Wall Panel
- Internet of Things (IoT)
- User Experience (UX)
- Interaction Design (IxD)
- Usability
- Smart Homes
- Smart Home Technology
- Bluetooth
- Bluetooth Beacons
- ZigBee
- APIs
- Android SDK
- Android UI Design
- UI Design
- Android Design Guidelines
Vantageous Mobile Application
- iOS
- iOS Camera
- Mobile
- Interaction Design (IxD)
- UX Design
- Storyboarding
- Filming
- Film & Television
- Video Editing
- Android
- Creative Tech
eBay Best Offer
- Retail & Wholesale
- Interaction Design (IxD)
- UX Design
- UI Design
- UI Libraries
- eBay
- Purchasing
- Transactions
- Web Design
Delve Qualitative Analysis Tool
- SaaS Design
- Enterprise SaaS
- UX Design
- Web UX
- Interaction Design (IxD)
- User
- Web Design
- Bootstrap
- Bootstrap UI
- UI Patterns
- SaaS
- Software as a Service (SaaS)
- Qualitative Research
- User Research
- Market Research
- Market Research & Analysis
- Storyboarding
- Digital Storyboards
- Search
- Data Analysis
- Data Analytics
- Enterprise Design
- Enterprise Software
- Enterprise System Design
- Enterprise Systems
- Digital Design

Employment

Designer, Researcher, Co-founder
2017 - PRESENT
Delve
- Designed a web platform for qualitative researchers to conduct qualitative research analysis.
- Designed a marketing website for a qualitative research platform (www.delvetool.com).
- Wrote and designed a series of emails for the qualitative research users of the platform.
- Worked on a system-level UI pattern library for an online platform.
- Designed flow from a free trial, to onboarding, and ongoing usage.
Technologies: Sketch, InVision
User Experience Designer and Researcher
2014 - 2017
Wink
- Led teams to innovate, build, and shape the future of the smart home.
- Created a unified smart home experience that brought together over 100 different smart home products (such as light bulbs, blinds, garage door openers, and locks) into one seamless iOS and Android experience.
- Brought smart home control into the physical space by designing and launching the Wink Relay, a digital screen that blends in with the built environment.
- Spearheaded the first user research study and successfully pitched for an in-house UX research team. Integrated research into the product development process by providing actionable insights.
- Made critical contributions to the smart home UI style guide to incorporate in-home elements beyond device experiences.
Technologies: InVision, Adobe Illustrator, Sketch
Interaction Designer
2012 - 2014
Amazon
- Designed and launched the first Amazon Fire TV and Fire TV Stick, which the Verge rated as “the best media streaming box you can get.”.
- Expanded the existing Amazon businesses (Instant Video, Photos, Games, Music) and third-parties (Netflix, Hulu, HBOGo) into a unified 10’ experience for Amazon’s first living room product.
- Raised the bar for customer experience by designing the first TV detail page that seamlessly integrated Amazon Instant Video with third-parties into a continuous episodic viewing experience.
- Defined the platform rules for UI components, screens, and templates that would serve as the foundation for all Fire OS living room experiences.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator

Education

Bachelor's Degree in Information Science
2008 - 2012
Cornell University - Ithaca, New York, USA

Experience

UX Design8 years
Interaction Design (IxD)8 years
Holistic UX Design8 years
Adobe Illustrator8 years
User Experience (UX)8 years
User Research5 years
Sketch5 years
Qualitative Research5 years

Tools

Location

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