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Lars Baek

Lars Baek

New York, NY, United States
Member since November 30, 2015
Lars is an innovative, passionate digital designer and communicator with over 10 years of experience. He specializes in user interface design, visual design and interaction design. Lars believes in clear communication, a dedication to details, and in creating effective, delightful user experiences.
Lars is now available for hire
  • Visual Designer
    2015 - 2016
    NBC Comcast via Vimond
    • Designed the Image Bank CMS module for the OTT video platform in use by NBC Comcast.
    • As sole designer did the visual design, user interface design, and interaction design.
    Technologies: Sketch, Figma, Illustrator
  • Manager
    2011 - 2016
    Bekk Consulting
    • Created an universal log-in and single sign-on for close to 100 Norwegian newspapers. As Lead Product Designer, helped counteract diminishing earnings from print advertising by unifying and elevating the online user experience for customers, while at the same time encouraging account creation and log-in to maximize data capture. Future proofed the product for any platform and device, and enabled up-selling and possible future product/brand partnerships.
    • Designed a new website for Norway's biggest insurance company and bank. As Lead Interaction Designer, helped build an entire new responsive website from scratch, to make Gjensidige the easiest recognizable brand in its category online. In addition, raised the bar for usability for traditionally complex digital services, and maximized retention of existing customers.
    • Redesigned a high fidelity prototype for the Norwegian Postal Service. Helped clean up, redesign, and prototype a highly complex logistics product line; both the B2C and B2B. Prototype envisioned how products could be presented online to the customer in the future, focusing on building a great user experience. Built an optimization prototype to ensure buy-in from leadership and board of directors. Prototype was so well received, implementation of prototype's concept and ideas started immediately.
    • Helped seamlessly transition an existing, beloved print product into becoming part of an online and more frequently updated brand experience. All the while keeping in line with the mother brand, and adhering to existing technical and functional limitations. Developed concept, sketches, visual direction, and subsequently the visual design for concept, and implemented templates.
    • Created the information visualization of demographic data. Visualized data for quick viewing, while facilitating a deeper dive in the data. Used in recruiting, strategic planning, and for entertainment.
    Technologies: Photoshop, Illustrator, InDesign, Sketch, After Effects, InVision, Fireworks, Marvel, Atomic, Axure, Omingraffle
  • Bachelor's degree in Creative Writing and Creative Process
    2004 - 2007
    Westerdals School of Communication - Oslo, Norway
  • Bachelor's degree in Communications in English, Cultural and Literary Theory
    2000 - 2003
    University of Oslo / Oslo University College / Malmö University College - Oslo and Malmö, Norway
  • Communication12 years
  • Visual Design11 years
  • UI Design10 years
  • Interaction Design (IxD)10 years
  • User Experience (UX)10 years
  • User-centered Design (UCD)6 years
  • Sketch 35 years
  • Illustration5 years
  • Sketch 3
New York, NY, United States
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