Lars is available for hire
Hire LarsLars Baek
Verified Expert in Design
Designer
Location
New York, NY, United States
Toptal Member Since
November 30, 2015
Lars is an innovative, passionate digital designer and communicator with over 10 years of experience. He specializes in user interface design, visual design and interaction design. Lars believes in clear communication, a dedication to details, and in creating effective, delightful user experiences.
Portfolio
Work Experience
Visual Designer
2015 - 2016
NBC Comcast via Vimond
- Designed the Image Bank CMS module for the OTT video platform in use by NBC Comcast.
- As sole designer did the visual design, user interface design, and interaction design.
Technologies: Adobe Illustrator, Figma, Sketch
Manager
2011 - 2016
Bekk Consulting
- Created an universal log-in and single sign-on for close to 100 Norwegian newspapers. As Lead Product Designer, helped counteract diminishing earnings from print advertising by unifying and elevating the online user experience for customers, while at the same time encouraging account creation and log-in to maximize data capture. Future proofed the product for any platform and device, and enabled up-selling and possible future product/brand partnerships.
- Designed a new website for Norway's biggest insurance company and bank. As Lead Interaction Designer, helped build an entire new responsive website from scratch, to make Gjensidige the easiest recognizable brand in its category online. In addition, raised the bar for usability for traditionally complex digital services, and maximized retention of existing customers.
- Redesigned a high fidelity prototype for the Norwegian Postal Service. Helped clean up, redesign, and prototype a highly complex logistics product line; both the B2C and B2B. Prototype envisioned how products could be presented online to the customer in the future, focusing on building a great user experience. Built an optimization prototype to ensure buy-in from leadership and board of directors. Prototype was so well received, implementation of prototype's concept and ideas started immediately.
- Helped seamlessly transition an existing, beloved print product into becoming part of an online and more frequently updated brand experience. All the while keeping in line with the mother brand, and adhering to existing technical and functional limitations. Developed concept, sketches, visual direction, and subsequently the visual design for concept, and implemented templates.
- Created the information visualization of demographic data. Visualized data for quick viewing, while facilitating a deeper dive in the data. Used in recruiting, strategic planning, and for entertainment.
Technologies: OmniGraffle, Axure, Atomic.io, Marvel, Fireworks, InVision, Adobe After Effects, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Partner & Co-Founder
2009 - 2015
Jöss Design
- Created the interaction design for Plan1 Architects' new website.
- Designed the web site for Westjordet Photographers.
- Designed the text and consulted for the new major exhibit for The Norwegian Forestry Museum.
- Performed copy writing and consulted for the website of Perth-based Swan Interiors.
- Did the copy writing and designed the concept for the Uppercase design agency.
Technologies: Sketch, Adobe InDesign, InVision, Adobe Illustrator, Adobe Photoshop
Web Editor
2010 - 2011
Avinor
- Designed the usability, interaction design, and user interface design for official web site, intranet, and extranet.
- Redesigned the user interface for IRIS – Integrated Runway Information System.
- Performed editorial work, including writing, editing, and mentoring and advising a network of web editors.
- Initiated, wrote and communicated a strategy for social media, alongside day-to-day handling of social media accounts.
- Produced, maintained and sourced content, and wrote content strategy for the Avinor's head office and staff.
Technologies: SharePoint, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Education
2004 - 2007
Bachelor's Degree in Creative Writing and Creative Process
Westerdals School of Communication - Oslo, Norway
2000 - 2003
Bachelor's Degree in Communications in English, Cultural and Literary Theory
University of Oslo / Oslo University College / Malmö University College - Oslo and Malmö, Norway
Experience
Tools
Collaboration That Works
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