Lauren Song
Verified Expert in Design
UX Designer
Dubai, United Arab Emirates
Toptal member since May 7, 2020
Lauren worked on creating interaction guidelines for Samsung Electronics and the transparent, flexible display UX through the Korea Institute of Science and Technology for 8+ years. She's provided eCommerce solutions for fast-growing startups and augmented reality UX solutions for a top-ranked, global construction technology company. Lauren specializes in the digital transformation of work, specific-domain matters, and the translation of business requirements to new UXs and clear USPs.
Portfolio
Work Experience
Co-Founder I Lead Product Designer
Fvtura
- Built an impact investment ecosystem for impact players around the world, focusing on the circular economy.
- Developed an AI-powered network platform to connect impact players with the right people and opportunities.
- Created an AI-powered marketplace with professional services for business owners, startups, entrepreneurs, and professionals.
- Designed a blockchain crowdfunding platform, specifically a launchpad, for impact-driven projects.
- Established impact measurement and management (IMM) frameworks and impact scoring for startups and SMEs.
- Organized a regular roundtable discussion and think tank with asset owners, investors, founders, industry specialists, and global foundations to discuss solutions for systemic change.
Lead Product Designer
3Shape
- Created a new software product for a CAD application to design hearing aid production utilizing the Material Design framework.
- Designed a new workflow for the software operation to allow machine learning to systematize users’ behaviors more easily.
- Created a design system with modular design assets that are scalable for expanded functionality in the future.
- Conducted a knowledge-sharing session on the topic of user tests and UX processes.
Lead UX Researcher and UX/UI Designer I Senior UX/UI Consultant
Screening Eagle Technologies
- Managed four product families—Flaw Detector Live, GPR Live, Pundit, Glossmeter Live—and other internal/external projects.
- Digitized the traditional industry by designing new workflows, features, interactions, and interfaces.
- Created a new UX and UI for B2B industrial apps using AR and AI features (collaborative AR UX and smart AI identification).
- Gathered business requirements from the management team and transformed them into a design language that can be implemented.
- Created new user flows, interfaces, and interactions for Flaw Detector Live from scratch.
- Designed prototypes for effective communications with non-designers by using interactive prototyping tools (InVision, Principle, After Effects).
- Maintained and updated the usability and experience of existing products while keeping them consistent.
- Managed the UX process and timeline working closely with developers, product managers, and industry specialists.
- Built a design system library to maintain and improve UI components and keep them updated.
- Participated in the company introduction video for the 2019 Global Summit keynote (the full keynote video: https://www.youtube.com/watch?v=WsTP9JQOIo8).
Senior UX/UI Designer
Social Club
- Designed a marketing platform for influencers and brands targeting SEA and South Korea.
- Led the UX planning to cast influencers and implement marketing campaigns for brands by utilizing our platforms.
- Designed the next-generation influencer commercial platform and customer experience for various digital mediums.
- Designed marketing materials for the eCommerce platform.
UX Designer
Kolon Industries, Inc
- Implemented new IT business planning for a food delivery platform service targeting the Hong Kong market.
- Created business identity (brand naming, story, logo, key BI, colors, and icons) and market strategies.
- Designed mockups for product packages and user interfaces for mobile applications.
Retail Sales Merchandiser
Hanssem
- Managed online sales and digital marketing strategies for an eCommerce platform (using Instagram, blogs, and online social communities for 3+ million audiences).
- Led product planning and development for the online mall.
- Conducted market research and analyzed customer data.
- Designed customer experience and interfaces for the online mall.
- Achieved an excellent selling performance in the offline flagship store by reaching revenue of US $102,000.
- Handled and resolved customer complaints, responding professionally to inbound phone calls.
UX Researcher
Korea Institute of Science and Technology
- Contributed to medical service design and healthcare experience design (HXD) for operating rooms in hospitals (the subject of national policy).
- Designed the new medical information management system (EMR).
- Conducted ethnographic UX research and analyzed users' contexts and behaviors.
- Designed UI and GUI of the large dashboard display and iPad.
- Created user scenarios for different phases of the operating process.
- Managed the whole timeline and task assignment for the project.
- Completed UX planning of transparent display and transparent flexible display (TD, TFD).
- Designed UI and GUI of displays based on augmented reality environments (AR).
- Created user scenarios for various contexts based on augmented reality with user-centered design.
UX/UI Designer
SK planet
- Involved in the application commercialization project as a UX/UI designer.
- Designed the UI for an SNS application based on location-based service (LBS).
- Designed UI documents and guidelines for the application and the website for the internship.
- Conducted usability tests and analyzed pain points.
Brand Designer
MIRAE IMC Corp
- Created the brand identity and guidelines for various clients in the retail industry.
- Designed BI assets for logo, package designs, and printing designs.
- Supported government public campaigns by providing design assets.
Education
Bachelor's Degree in Industrial and Information Design
Korea University - Republic of Korea
Skills
Tools
Adobe Creative Suite, Sketch, Adobe CC, InVision, Figma, Canva
Platforms
iOS, Web
Industry Expertise
Healthcare, Education Technology (Edtech)
Other
UI Design, UX Design, Mobile Design, Web Design, User Flows, Prototyping, Design Leadership, eCommerce Design, Apple Human Interface, Product Design, WebApp, User Experience (UX), User Interface (UI), Graphical User Interface (GUI), User Research, eCommerce UX, Customer Experience, Industrial Design, iOS UI Design, Apps, eCommerce, Internet of Things (IoT), Commerce, Social Commerce, Social Media Marketing (SMM), Interaction Design (IxD), Digital Design, Data Visualization, Social Media Strategy, Augmented Reality (AR), B2B, Web UX, Web UI, Design Systems, Artificial Intelligence (AI), Virtual Reality (VR), Product Development, Digital Marketing, SAP, Customer Relationship Management (CRM), Location Services, Branding, eCommerce Platforms, Influencer Marketing, Mobile UX, Mobile UI, Responsive UX Design, Lead Generation, iOS UX Design, App UX, App UI, Industrial Equipment, Agile UX, Agile Sprints, Industrial Internet of Things (IIoT), Dashboard Design, Software Design, System UI, Medical Device Management, UX Research, Ethnography, Award-winning, Health IT, Medical Software, Real-time Systems, Navigation Design, UX Branding, Corporate Design, Task Management, Music Platforms, Google Material Design, Material Design, 3D CAD, Machine Learning, B2C, Sales, Blockchain Platforms, Crowdfunding, Web 3.0, Decentralized Finance (DeFi), Cryptocurrency, Blockchain
Experience
- User Experience (UX) - 9 years
- Digital Design - 9 years
- User Interface (UI) - 9 years
- Web Design - 7 years
- Mobile Design - 7 years
- Augmented Reality (AR) - 4 years
- Artificial Intelligence (AI) - 3 years
- Web 3.0 - 1 year
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