Lee-Anne is a senior UX designer with 20 years of design experience and a strong corporate and financial services background. Her full-time in-house roles include Fidelity Investments, Investec Private Bank, the BBC, B&Q, Man Group, and Sony Ericsson. Lee-Anne’s experience also includes many dynamic and innovative startups. She balances empathy for the experience of end users with respect and appreciation for business goals.
Crafted the UX/UI design for a credit card processing intermediary front- and back-end system, landing page, and front-end sales site.
Technologies: Sketch, InVision, Adobe Photoshop
Freelance UX Designer
2014 - 2015
Acted as the sole UX designer responsible for information architecture planning and wireframe design of a small business accounting and time-tracking SaaS application desktop and mobile app.
Senior UX Designer
2010 - 2011
Investec Private Bank
Worked as a a senior UX designer for a large project to develop a 10-year UX-driven roadmap for the design of the personal and business clients’ online banking sites and a B2B corporate cash management system.
Planned the qualitative and quantitative research strategy.
Led the nationwide customer interviews, internal stakeholder interviews, and requirements gathering.
Initiated an online survey across all customer channels.
Analyzed all the research data and produced reports to inform the project UX strategy.
Created user journeys, personas, site maps, and task flows.
Crafted low- and high-fidelity wireframes in three design phases, with user testing in between each phase.
Produced wrap-up documentation including UX strategy, UX standards, and guidelines.
Annotated wireframes and page types.
Conducted user testing reports and implemented recommendations.
Trained and mentored a team of business analysts in UX methodologies.
Technologies: MS Visio, Adobe Photoshop
Lead UX Designer
2008 - 2009
Led as a UX design consultant on a project to redesign Man’s suite of 8 investment manager sites and delivered a detailed interactive prototype.
Interviewed internal stakeholders to gather business requirements and UX research via customer interviews.
Implemented customer segmentation and UX personas, customer journey mapping.
Created extensive low- and high-fidelity annotated wireframing, weekly presentation to wider project stakeholders;
Managed and was responsible for all product-related designs including a faceted search and browse tool which consolidated Man’s complex hedge fund product structures for direct, professional, and institutional customers;
Worked with product-structuring and reporting teams to redesign feature-rich and user-friendly graphs and other data-driven graphical elements;
Produced the online UX and UI style guide including the brand guidelines.
Created user testing prototypes and the testing script to be used in the recorded lab testing sessions.
Technologies: MS Visio, Adobe Photoshop, Allaire Homesite
UX / UI Designer
2006 - 2008
Responsible for managing 12 European/Middle East/Africa websites and the stakeholder relationships in each locale, including a number of European language websites.
Led the projects for all European fund launches, microsites and themed marketing campaigns and ensured that deadlines for these projects were consistently met;
Developed creative concepts, information architecture, scenarios, wireframes and prototypes for new marketing campaigns and defined the information architecture for these initiatives and managed the rollout strategy for these projects across European sites;
Implemented an EU directive (Mifid) which required global content and UI changes to ensure FSA legal compliance;
Managed an offshore design team in India including producing briefs, QA and managing deadlines;
Designed, conducted and analysed the results of user acceptability tests to ensure high standard of work;