Lee-Anne is available for hire
Hire Lee-AnneLee-Anne Griessen
Verified Expert in Design
Designer
Location
Cape Town, Western Cape, South Africa
Toptal Member Since
July 7, 2017
Lee-Anne is a senior UI/UX product designer with 20 years of design experience and a strong corporate and financial services background. She's worked with companies including Fidelity Investments, Investec Private Bank, the BBC, B&Q, Man Group, and Sony Ericsson. She's been practicing user-centered design techniques long enough to understand how to adapt these methods to each unique project. Lee-Anne is passionate about solving design problems and creating highly intuitive interfaces.
Portfolio
Work Experience
UI/UX Designer
2023 - 2024
Team Joinery
- Designed an MVP for an AI-enabled applicant tracking system, which was successfully used to gain more funding.
- Performed competitor analysis in the recruiting space.
- Created low fidelity wireframes and high fidelity visual design in Figma.
Technologies: Figma
UX Designer
2023 - 2023
Finpilot Inc
- Conducted competitor research to learn about the market.
- Created various wireframes for a natural language ChatGPT-like interface where financial professionals could use AI to search documents like company reports and business filings.
- Designed the UX and UI for the AI chat tool using Figma.
Technologies: Product Design, UX Design, UX Wireframes, UI Design, Interaction Design (IxD), Natural Language Processing (NLP), Early-stage Startups, System Design, Conversational UX, App Design
Usability Researcher
2023 - 2023
Circles Sodexo
- Devised a research and usability review plan for a client who wanted to better understand why their services were not being utilized enough.
- Conducted user research interviews with external customers to understand their pain points and expectations for the tool.
- Produced a research report outlining the findings and making recommendations for future site iterations.
- Performed a heuristic evaluation based on the Neilsen usability system and produced a report of the findings and recommendations for improvement.
Technologies: User Research, Remote User Testing, UX Audits, Usability Testing, UX Design, Heuristic Review, Heuristic Evaluation, Qualitative Research, UX Documentation, Research Reports, UX Research
UI/UX Designer
2023 - 2023
Komatsu Mining - Main
- Performed qualitative research via user interviews with internal stakeholders and users to gather requirements and inform the design process.
- Produced a report summarizing the findings of the user research exercise and made recommendations based on the results.
- Produced charts, graphs, and other data visualizations of a very technical nature.
- Created dashboards and individual reports for several business areas.
Technologies: User Interface (UI), User Experience (UX), Product Design, UX Design, UI Design, Dashboards, Data Visualization, Responsive Web Apps, Wireframing, Prototyping, Responsive Web Design (RWD), User Research, Qualitative Research, UX Research, Visual Design, Reporting System Design, Research Reports, App Design
UI/UX Designer
2023 - 2023
Komatsu Mining - Main
- Conducted internal user research by interviewing stakeholders to understand their pain points on the current reporting application and how we could improve their experience.
- Produced a research report and recommendations and presented these to the client.
- Crafted low-fidelity wireframes, complex charts, and graphs from the data files outputted by mining trucks in the field.
- Created dashboards for various reports to surface KPIs and guide users to delve further into the report.
Technologies: User Interface (UI), User Experience (UX), Product Design, UX Design, UI Design, Dashboards, Data Visualization, Responsive Web Apps, Wireframing, Prototyping, Responsive Web Design (RWD), Research Reports, System Design, Data-heavy Design, Complex Web Systems, Feature Prioritization
Cross-platform Product Designer
2021 - 2023
Berry Appleman & Leiden
- Created a web-based reporting application to replace an old system. The application received excellent feedback, and users could run complex reports in a fraction of the time it took before.
- Designed a complex drag-and-drop workflow application for an interactive program guide. This tool populated the case management task list for paralegals and, through improved usability, significantly reduced the time it took to create these guides.
- Performed user research on internal customers through interviews and job shadowing. Transformed this research into requirements.
- Oversaw and performed usability testing with internal stakeholders and iterated design concepts based on feedback.
- Produced wireframes, prototypes, and visual design for BAL.
Technologies: Sketch, User Experience (UX), SaaS, Product Design, User Interface (UI), User Research, User Testing, Zeplin, ProtoPie, Wireframing, UX Wireframes, Usability Testing, Client Interviews, Visual Design, Complex Application User Interfaces (UI), Stakeholder Interviews, Usability, Interaction Design (IxD), Surveys, User Interviews, Admin Panels, Prototyping, User Stories, SaaS Design, Web App Design, User Validation, Responsive Web Design (RWD), Responsive Web Apps, Software as a Service (SaaS), Reporting System Design, UX Research, System Design, App Design, Journey Mapping, Complex Web Systems, Feature Prioritization
Lead UI/UX Designer
2021 - 2021
Xen
- Designed an investment platform marketplace mobile app for alternative investments.
- Created the branding and user interface for the mobile app, which was later rolled out to the web.
- Produced data visualization for investment products.
- Created low- and high-fidelity wireframes and user journeys.
- Delivered an interactive mobile prototype in Protopie.
Technologies: Sketch, ProtoPie, Adobe Photoshop, Product Design, App UX, App UI, Mobile App UI, Mobile Apps, Mobile UX, Mobile UI, UX Branding, Branding, UX Wireframes, Wireframing, Stakeholder Engagement, Sitemaps, Information Architecture (IA), User Flows, User Journeys, B2B, B2B2C, Digital Product Design, Marketplaces, Marketplace Design, Data Visualization, DataViz, Mobile App Design, Mobile UI Design, Mobile UX Design, Prototyping, UX Prototyping, White Labeling, White Label Design, Mobile, Mobile Design, iOS, Visual Design, Stakeholder Interviews, Interaction Design (IxD), Admin Panels, SaaS Design, SaaS, Web App Design, iOS UI Design, Early-stage Startups, Market Research, App Design
UI/UX Designer
2020 - 2020
Tukki (powered by SWIC Digital)
- Designed a B2C blockchain-based savings and investment mobile app MVP.
- Created low-fidelity wireframes, user flows, and user journeys.
- Produced high-fidelity visual UI design for the app and handed it off to developers.
- Delivered a prototype in Protopie for usability testing.
Technologies: Blockchain Platforms, Blockchain, B2C, MVP Design, Minimum Viable Product (MVP), Fintech, Financial UX, Financial Design, App UX, App UI, Mobile App UI, Mobile App Design, Mobile UI, Mobile UX, Mobile Apps, Financial Transactions, Wireframing, UX Wireframes, Mobile Wallet, Know Your Customer (KYC), iOS, Mobile UI Design, Data Visualization, Visual Design, Interaction Design (IxD), Prototyping, Landing Page Design, iOS UI Design, Early-stage Startups, Market Research, App Design
UX/UI Designer
2019 - 2019
Maxmine
- Designed various features to improve mining productivity, sustainability, efficiency, and safety through AI and IoT.
- Designed charts, graphs, and other visualizations to represent complex mining data and improve mining productivity.
- Created an interactive prototype in ProtoPie displaying a timeline of the various mining trucks currently in operation, each truck's status, and other metadata.
Technologies: Sketch, ProtoPie, Data Visualization, Visual Design, Complex Application User Interfaces (UI), Stakeholder Interviews, Interaction Design (IxD), Prototyping, SaaS Design, SaaS, Web App Design, Software as a Service (SaaS), Reporting System Design, Market Research, System Design, Competitor Analysis & Profiling, App Design, Data-heavy Design, Complex Web Systems
Senior UX Designer
2016 - 2017
Lattis
- Worked as the lead designer in charge of the product concept and strategy for three distinct products.
- Designed an iOS app to support a Bluetooth-enabled smart bicycle U-lock.
- Conceptualized a consumer-facing bike-sharing iOS app where users can rent bikes nationwide.
- Created a B2B fleet management web application for bike-sharing network operators.
- Produced concept sketches, user flows, site navigation maps, wireframes, and graphical user interfaces.
- Developed the graphical and interaction style guide.
- Built interactive prototypes of the mobile apps in Flinto. The prototypes were used to test and refine the product.
- Constructed an InVision prototype of the fleet management application for internal testing and review.
Technologies: Flinto, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, UX Design, UI Design, Wireframing, User Experience (UX), User Experience Design, Web App UX, Web App UI, Product Design, Mobile App Design, Web App Design, Mobile Design, Stakeholder Management, Mobile UI Design, iOS, Data Visualization, Dashboard Design, Visual Design, Usability, Interaction Design (IxD), Admin Panels, Prototyping, SaaS Design, SaaS, User Validation, Software as a Service (SaaS), Landing Page Design, Consumer Products, Reporting System Design, iOS UI Design, UI Maps, Early-stage Startups, System Design, App Design, Journey Mapping, Feature Prioritization
Freelance UX/UI Designer
2015 - 2016
CardFellow, Inc.
- Crafted the UI/UX design for a B2B credit card processing marketplace.
- Designed the customer-facing front end and the administrative back end for the marketplace.
- Created landing pages and a front-end sales site.
Technologies: Adobe Photoshop, InVision, Sketch, UI Design, UX Design, Wireframing, User Experience (UX), Web App UX, Web App UI, Product Design, Web App Design, User Flows, User Interface (UI), Fintech, B2B, Visual Design, Complex Application User Interfaces (UI), Usability, Interaction Design (IxD), Admin Panels, Prototyping, SaaS, Software as a Service (SaaS), Early-stage Startups, Market Research, System Design, App Design
Freelance UX Designer
2014 - 2015
Moneypenny
- Acted as the sole UX designer in charge of the information architecture planning and wireframe design of a small business accounting and time-tracking SaaS application.
- Worked on the desktop and mobile app design for the Saas application.
- Contributed to the site on the App Store (Apps.apple.com/app/moneypenny-time-tracking/id1058504772).
Technologies: Adobe Photoshop, Balsamiq, Jira, Axure RP Pro, Mobile Design, Dashboards, Usability, Interaction Design (IxD), Admin Panels, SaaS Design, SaaS, Web App Design, Responsive Web Design (RWD), Responsive Web Apps, Software as a Service (SaaS), Early-stage Startups, System Design, App Design
Senior UX Designer
2010 - 2011
Investec Private Bank
- Worked as the lead senior UX designer for a large project to design a ten-year UX-driven roadmap for personal and business clients' online banking sites and a B2B corporate cash management system.
- Planned the qualitative and quantitative research strategy. Led nationwide customer interviews, internal stakeholder interviews, and requirements gathering. Initiated an online survey across all customer channels.
- Provided UX audits of the current suite of applications, including content audits and heuristic evaluation, and provided reports on the findings.
- Analyzed all the research data and produced reports to inform the project UX strategy. Facilitated internal workshops to communicate research findings.
- Created user journeys, personas, site maps, and task flows.
- Crafted low- and high-fidelity annotated wireframes in three design phases, with user testing in between each phase. Produced reports for each round of usability testing.
- Produced wrap-up documentation, including UX strategy, UX standards, and guidelines.
- Performed competitor analysis and user research on the bank's loyalty scheme and helped design new ways to engage with customers.
- Trained and mentored a team of designers and business analysts in UX methodologies.
Technologies: Microsoft Visio, Adobe Photoshop, Audits, Dashboards, Stakeholder Management, Design Leadership, Usability Testing, Client Interviews, Data Visualization, Dashboard Design, Complex Application User Interfaces (UI), User Research, Stakeholder Interviews, Usability, Interaction Design (IxD), Surveys, User Interviews, Admin Panels, Prototyping, User Personas, User Stories, Web App Design, Responsive Web Design (RWD), User Validation, Responsive Web Apps, Software as a Service (SaaS), Reporting System Design, User Journey Maps, Heuristic Review, Heuristic Evaluation, Research Reports, UX Research, System Design, Competitor Analysis & Profiling, App Design, Journey Mapping, Complex Web Systems, Feature Prioritization
Lead UX Designer
2008 - 2009
Man Investments
- Led the team as a UX design consultant on a project to redesign Man's suite of eight investment manager sites and delivered a detailed interactive prototype.
- Interviewed internal stakeholders to gather business requirements and UX research via customer interviews.
- Implemented customer segmentation, UX personas, and customer journey mapping.
- Created extensive low- and high-fidelity annotated wireframing and weekly presentations to wider project stakeholders.
- Managed and was in charge of all product-related designs, including a faceted search and browse tool which consolidated Man's complex hedge fund product structures for direct, professional, and institutional customers.
- Worked with product-structuring and reporting teams to redesign feature-rich, user-friendly graphs, and other data-driven graphical elements.
- Produced the online UX and UI style guide, including the brand guidelines.
- Created user-testing prototypes and the testing script to be used in the recorded lab testing sessions.
Technologies: Allaire Homesite, Microsoft Visio, Adobe Photoshop, User Testing, Prototyping, Style Guides, UI Style Guides, UX Branding, Product Design, Stakeholder Management, Agile UX, Agile, Usability Testing, Client Interviews, Dashboard Design, User Research, Stakeholder Interviews, Usability, Interaction Design (IxD), User Interviews, User Personas, User Stories, Web App Design, User Validation, Software as a Service (SaaS), User Journey Maps, Research Reports, UX Research, Competitor Analysis & Profiling, Journey Mapping, Data-heavy Design
UX/UI Designer
2006 - 2008
Fidelity Investments
- Managed 12 European, Middle Eastern, and African websites and the stakeholder relationships in each locale, including a number of European language websites.
- Led the projects for all European fund launches, microsites, and themed marketing campaigns and ensured that deadlines for these projects were consistently met.
- Developed creative concepts, information architecture, scenarios, wireframes, and prototypes for new marketing campaigns and defined the information architecture for these initiatives. Managed the rollout across European sites.
- Implemented Markets in Financial Instruments Directive (MiFID), which required global content and UI changes to ensure FSA legal compliance.
- Supervised an offshore design team in India, including producing briefs, QA, and deadline management.
- Designed, conducted, and analyzed the results of user acceptability tests to ensure a high standard of work.
Technologies: Microsoft Visio, Adobe Photoshop, User Testing, Usability Testing, Content Management Systems (CMS), UX Design, Wireframing, User Experience (UX), Web App UX, Web App UI, UI Design, Web Design, User Flows, Enterprise System Design, Design Systems, Fintech, B2B, B2C, Stakeholder Management, Design Leadership, Client Interviews, User Research, Stakeholder Interviews, Usability, Interaction Design (IxD), Surveys, User Interviews, Prototyping, User Personas, User Stories, User Validation, Responsive Web Design (RWD), Responsive Web Apps, Landing Page Design, Consumer Products, Research Reports, UX Research
Digital Designer
2005 - 2006
The Automobile Association
- Provided marketing and content updates to AA's website.
- Developed a style guide to be used by white-label partners.
- Performed HTML and UI updates, including new marketing initiatives.
Technologies: Allaire Homesite, Adobe Dreamweaver, Interaction Design (IxD), Landing Page Design, Consumer Products
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