Leo Caparelli, Designer in Toronto, ON, Canada
Leo Caparelli

Designer in Toronto, ON, Canada

Member since January 25, 2018
Leo believes that design can change cultures and make the world a better place. His objective is to produce quality products through which values are conveyed and influence society. In his decade-long career, Leo's come a long way from print advertising to web design to finding his true passion in creating digital experiences. In his mind, design is not just art but the most elegant and accurate way to find solutions.
Leo is now available for hire

Portfolio

Digital Design

Employment

  • Product Designer

    2016 - PRESENT
    Distric 28
    • Designed and developed user-centered websites with a strong and intuitive navigation—maximizing user engagement and increasing the number of visits by almost 200%;
    • Injected the concept of a minimum viable product (MVP), delivering products with just enough features to satisfy early customers and get feedback from real users;
    • Led the design team and established a more consistent user experience both online and offline by redesigning the brands and adding a humanized concept, and introducing the users to the brand—therefore creating a more user-friendly culture within the company;
    • Contributed to the completion of the marketing team's goals—the company is now listed as one of the best-ranked services on search engines as well as recurring organic press mentions (blogs and magazines).
    Technologies: Adobe Illustrator, InVision, Adobe Experience Design (XD), Sketch, Adobe Photoshop, HTML, Sass, Bootstrap, Gulp.js
  • Product Designer

    2017 - 2018
    Daily
    • Led UX design on more than 30 mobile apps launched on AppStore;
    • Established MVP and Lean UX methodologies to the company by quickly delivering content in small batches while creating shared knowledge among team members;
    • Researched, strategized and launched UX improvements that catapulted users reviews and feedback leading to 1000+ downloads on AppStore;
    • Produced style guides and interaction specification sheets for developers.
    Technologies: Balsamiq, Adobe Experience Design (XD), Adobe Illustrator, Sketch, InVision

Education

  • Certificate in UX and Product Design
    2017 - 2017
    Bitmaker - Toronto, Canada
  • Bachelor of Arts degree in Digital Design
    2007 - 2010
    Anhembi Morumbi University - São Paulo, Brazil

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