Leo is available for hire
Hire LeoLeo Caparelli
Verified Expert in Design
Designer
Location
Toronto, ON, Canada
Toptal Member Since
March 1, 2018
Leo believes that design can change cultures and make the world a better place. His objective is to produce quality products through which values are conveyed and influence society. In his decade-long career, Leo's come a long way from print advertising to web design to finding his true passion in creating digital experiences. In his mind, design is not just art but the most elegant and accurate way to find solutions.
Portfolio
Work Experience
Product Designer
2016 - PRESENT
Distric 28
- Designed and developed user-centered websites with a strong and intuitive navigation—maximizing user engagement and increasing the number of visits by almost 200%;
- Injected the concept of a minimum viable product (MVP), delivering products with just enough features to satisfy early customers and get feedback from real users;
- Led the design team and established a more consistent user experience both online and offline by redesigning the brands and adding a humanized concept, and introducing the users to the brand—therefore creating a more user-friendly culture within the company;
- Contributed to the completion of the marketing team's goals—the company is now listed as one of the best-ranked services on search engines as well as recurring organic press mentions (blogs and magazines).
Technologies: Adobe Illustrator, InVision, Adobe Experience Design (XD), Sketch, Adobe Photoshop, HTML, Sass, Bootstrap, Gulp
Product Designer
2017 - 2018
Daily
- Led UX design on more than 30 mobile apps launched on AppStore;
- Established MVP and Lean UX methodologies to the company by quickly delivering content in small batches while creating shared knowledge among team members;
- Researched, strategized and launched UX improvements that catapulted users reviews and feedback leading to 1000+ downloads on AppStore;
- Produced style guides and interaction specification sheets for developers.
Technologies: Balsamiq, Adobe Experience Design (XD), Adobe Illustrator, Sketch, InVision
Product Designer
2016 - 2017
Publicista
- Designed the main web app, connecting online and offline marketing agencies to customers looking for marketing services;
- Conducted stakeholder and user interviews, and usability testings gathering requirements and rapidly improving the overall experience of the users with the app;
- Injected Lean UX into Agile development, improving the overall collaboration;
- Successfully integrated social media and other content.
Technologies: Balsamiq, Axure, Sketch, Adobe Illustrator, Adobe Photoshop
Senior Web Designer
2016 - 2017
Improved Racing
- Pioneered the concept of Design Thinking to Improved Racing;
- Introduced UX design as the first stage of all the websites designed, instituting a user-centered design approach;
- Created and developed all websites launched, making use of competitors research, sitemaps, process flows, sketches, wireframes and high-fidelity prototypes.
- Led the design team on social media campaigns and acted as an Art Director on all print material designs;
- Took charge of front-end development using tools including HTML, CSS, Less, Bootstrap.
Technologies: InVision, Sketch, Adobe Illustrator, Adobe Photoshop, HTML, Less, Bootstrap, Gulp
Senior Visual Designer
2014 - 2015
O Boticario
- Led the design team of the biggest cosmetic franchise in the world;
- Worked on the design of the visual of campaigns that were vehiculated on the almost 4,000 stores spread in several countries;
- Intensively collaborated with copy, development, marketing and product team members to create delightful user experiences;
- Introduced Design Thinking at the first stage of every process regarding communication;
- Increased the engagement on social media by 20% by previously conducting a user research to better understand the needs of the target;
- Acted on the optimization on the engagement of users with the newsletters, increasing by 70% the numbers of opened emails and shortening the process of engagement of those users from 5 to 8 emails to an average of 2 to 3.
Technologies: Adobe Illustrator, Adobe Photoshop
Visual Designer
2011 - 2014
Clickon
- Redesigned the branding of the company by delivering a full documentation of the process and the best practices when working with the brand.
- Collaborated with copy, development, marketing and UX team members on the redesign of the e-commerce website;
- Introduced the Atomic Design methodology leading to a consistent growth and improvements during the whole process; guaranteeing a smooth transition between all stages of the design;
- Conducted user interviews and usability testings;
- Acted mostly on the checkout process, being able to decrease the cart abandonment by 20%.
Technologies: Adobe Illustrator, Adobe Photoshop
Graphic Designer
2008 - 2010
OJ Publicity
- Worked on the design of print materials and websites for a wide range of industries, such as health, automotive, and travel.
Technologies: Adobe Illustrator, Adobe Photoshop
Education
2017 - 2017
Certificate in UX and Product Design
Bitmaker - Toronto, Canada
2007 - 2010
Bachelor of Arts Degree in Digital Design
Anhembi Morumbi University - São Paulo, Brazil
Experience
Tools
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring