Leo Gill, Designer in London, United Kingdom
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Leo Gill

Verified Expert  in Design

Designer

Location
London, United Kingdom
Toptal Member Since
February 2, 2023

Leo is a senior UI/UX designer based in London. For the past several years, he has designed applications and websites for venture capital-backed startups that have raised over $100 million in funding. He is a keen problem solver and creative thinker, spearheading projects for large teams and small businesses. Leo's strategic view takes a holistic approach to a company strategy and working with KPIs.

Portfolio

Work Experience

Senior Experience Designer

2022 - 2023
Shell
  • Worked as a part of the Shell design system team, creating a shared language and visual consistencies across Shell platforms, from mobile to desktop dashboards.
  • Created style guides for various aspects of the design system. The guidelines provide visual reference and design principles for creating interfaces, giving context and consistency for designers and developers as a point of contact.
  • Created various aspects of the design system, from pictograms to empty state components.
  • Implemented tokens across the design system and explored and tested using Figma styles.
Technologies: Figma, Design Systems, Interaction Design (IxD), Visual Design, UI Components, Style Guides, UI Design, UX Design, Design Leadership, Journey Mapping, Desktop App Design, User Flows, Web App Design, Websites, Layout Design, Dashboards, Adobe, Component Libraries, Product Research, Web UI, UX Audits, Responsive Web Apps, Mobile UX Design, Technical Writing, Writing & Editing, Content Management Systems (CMS), Storybook, Responsive Web Design (RWD), Web UI Design, System Design, Usability

Lead Product Designer

2022 - 2022
Prolific
  • Led product designers on a company website re-design. Focused on attracting more corporate clients.
  • Built new design systems and style guides while retaining the previous design language.
  • Mapped pain points through site maps, priority guides, user flows, and iterative wireframe sprints.
  • Introduced new models, language, and CTAs that improved the ease of use of Prolific's products and services.
Technologies: Figma, Webflow, Interaction Design (IxD), Visual Design, UI Components, Mockups, Style Guides, UI Design, UX Design, Wireframing, Web Design, Design Leadership, Journey Mapping, Desktop App Design, UX Wireframes, User Flows, Web App Design, Conversion Rate, Websites, SaaS, Layout Design, Landing Pages, Data Visualization, Edtech Design, Education Technology (Edtech), Adobe, Component Libraries, UI Templates, Market Research, Product Research, Marketing Research & Analysis, Web UI, High-fidelity Mockups, Low-fidelity Mockups, UX Audits, User Journeys, Responsive Web Apps, Mobile UX Design, Content Management Systems (CMS), Responsive Web Design (RWD), Web UI Design, System Design, Usability

Lead Product Designer

2022 - 2022
Simba Sleep
  • Worked as a lead product designer for a SaaS project in a team of 15 people, comprised of UX designers, UI designers, developers, engineers, project managers, and animators.
  • Created impactful and highly engaging user journeys, wireframes, and UI designs. Established new standards for UI design practices, user testing, and CRO analysis.
  • Managed multiple projects simultaneously toward successful completion. Worked alongside other designers, front-end developers, project owners, and clients.
  • Implemented new processes to improve the efficiency of the team. Improved models, languages, and CTA for adopting Simba's features and services. Created a more robust style guide and design system.
  • Introduced tokens to streamline and maintain the design system, encompassing object styles, typography, colors, and spacing.
Technologies: Figma, Design Systems, Mobile App Design, Interaction Design (IxD), Visual Design, UI Components, Mockups, Style Guides, UI Design, UX Design, Wireframing, Web Design, Design Leadership, Journey Mapping, Miro, UX Wireframes, User Flows, Web App Design, Conversion Rate, Websites, SaaS, Layout Design, User Onboarding, Adobe, Component Libraries, UI Templates, Market Research, Marketing Research & Analysis, Web UI, High-fidelity Mockups, Low-fidelity Mockups, UX Audits, User Journeys, Responsive Web Apps, Mobile UX Design, Technical Writing, Writing & Editing, Content Management Systems (CMS), Responsive Web Design (RWD), Web UI Design, System Design, Usability

UX Designer

2021 - 2022
Muzz Match
  • Conducted in-depth market analysis and consumer research through user interviews, surveys, and usability testing. Mapped the user's pain points and created actionable solutions in line with market trends.
  • Optimized solutions through an iterative approach, such as context and capability matching, IA spec models, card sorting, and low-fidelity prototypes.
  • Created high-fidelity prototypes that can be used to influence the product roadmap and allow more in-depth collaboration between engineers and product managers.
Technologies: A/B Testing, Figma, Market Research, Product Research, Marketing Research & Analysis, Surveys, Interviews, Empathy Mapping, Card Sorting, Competitive Strategy, Competitive Analysis, Competition Research, Usability Testing, Usability Analysis, Quantitative Research, Qualitative Research, Data Analysis, Presentations, High-fidelity Mockups, Low-fidelity Mockups, UX Audits, User Journeys, Responsive Web Apps, Mobile UX Design, Responsive Web Design (RWD), Web UI Design, Usability

Lead Product Designer

2020 - 2021
3T Collective
  • Provided information management systems and e-learning in prisons. Led product designer managing UI designers and developers. Reported to critical stakeholders.
  • Built a brand identity in line with the company's long terms goals, from typography, colors, and tone of voice.
  • Created end-to-end designs from user personas, wireframes, and context capability matching. Finalized pixel-perfect web apps.
Technologies: Figma, UI Components, UI Design, UX Design, Wireframing, Web Design, Design Leadership, Web App Design, Learning Management Systems (LMS), Websites, Edtech Design, Education Technology (Edtech), Web UI, Responsive Web Design (RWD), Usability
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