
Leonid Pyagay
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since October 11, 2024
Leonid began his career as a junior graphic designer in Moscow in 2016. Over six years, he worked as a full-stack designer in advertising and marketing, honing his skills in 3D, motion, visual, and interaction design. For the past two years, Leonid has been a multidisciplinary visual designer at Feels Like Studio (formerly B-Reel) in Barcelona, specializing in digital experiences for global brands like Carolina Herrera, LVMH Prize, Louis Vuitton, Serapian, and Nike.
Portfolio
Work Experience
Brand Designer | Lifestyle Visual Design Lead
Revolut
- Created and designed brand advertising guidelines—including typography, safe zones, dimensions, imagery treatment, and examples—which served as the single source of truth within the app for merchants and the sales team.
- Supervised a team of 3D designers as an art director to create onboarding stories that showcased unique product offerings.
- Led communications between the brand and lifestyle departments while actively contributing to design. Supported both teams in pitching new projects from concept development to execution.
Visual Designer
Feels Like Studio
- Engaged actively in design, supporting the team in visualizing concepts, and handled conceptual development and execution.
- Initiated a series of proactive projects for the studio, spanning digital and physical mediums while pushing the boundaries of creative concepts.
- Collaborated with diverse clients in the fashion industry, serving as the lead in motion graphics and 3D design.
Digital Visual Designer
B-Reel
- Led social media content for the LVMH Prize digital campaign, promoting young fashion designers through motion design, earning us accolades from Awwwards and the FWA.
- Drove the Glam Dance experience for Carolina Herrera's Very Good Girl Glam, designing an intuitive TikTok-inspired dance with glam visual effects, earning Gen Z engagement.
- Created a dynamic design collection from a single concept, blending organic and inorganic elements. Developed it into an NFT series, exploring new mediums and storytelling.
- Collaborated with fashion clients like Louis Vuitton, Carolina Herrera, LVMH, and Nike. Helped the team to bring ideas to life through visual and motion design from concept to production.
Designer
Changellenge
- Provided art and creative direction for 15+ events, from pitching to actual execution, and created key visuals.
- Designed for digital and printed media, such as press walls, badges, and posters.
- Led a small team of interns, providing art direction and helping them develop complex motion design skills.
Designer
Rucom
- Created key visuals for brands like Sennheiser and Porsche.
- Secured a tender to develop a key visual for a client in the pharmaceutical industry.
- Developed a series of 3D animations for internal and external purposes, including client presentations, partner collaborations, and social media content.
Graphic Designer
New Realty Center
- Designed all printed media, including booklets, posters, leaflets, and business cards.
- Led creative visual assets for all seasoned promotional campaigns and Google Ads.
- Created and designed a series of landing pages and supported them with vector-based illustrations.
Education
Master's Degree in Interaction Design
Harbour.Space University - Barcelona, Spain
Bachelor's Degree in Graphic Design
British Higher School of Art & Design - Moscow, Russia
Skills
Tools
Adobe After Effects, Cinema 4D, Photoshop CC, Illustrator CC, InDesign CC
Platforms
Figma
Other
Graphic Design, Motion Design, Art Direction, Pitch Decks, Branding, 3D, Social Media, Social Ad Design, Framer, Redshift
Experience
- Graphic Design - 7 years
- Adobe After Effects - 6 years
- Motion Design - 6 years
- 3D - 4 years
- Art Direction - 4 years
- Branding - 4 years
- Redshift - 3 years
- Cinema 4D - 3 years
Tools
- Adobe After Effects
- Cinema 4D
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