Leslie is an experienced UX Designer and Product Manager focused on launching new products, drawing from a background in research and game development. A four-time product-founder, with 2 successful exits, Leslie is passionate about product discovery and ideation, finding product/market fit, beautiful design, great teams, challenging assumptions, and understanding user needs.
Advised on hiring, fundraising, product management, and design.
Technologies: Sketch, PowerPoint
Research and Design Consultant
2016 - 2016
Worked on new product research, product management, and concept design.
Technologies: Research Methodolgies, Voice Control, Presentation
Head of Product
2015 - 2016
Was responsible for customer development and strategy definition of an e-commerce startup through hand-off with the full-time team.
Led efforts for rapid mobile prototype design, testing, and research.
Worked on web design and asset creation.
Technologies: Sketch, Research, Strategy
Product Design and Management
2015 - 2016
Worked on new product research and design.
Fulfilled responsibilities of PM through MVP launch and revenue generation.
Technologies: Sketch, Asana, Trello
Senior Product Manager
Breadcrumb by Groupon
2013 - 2015
Conceived & launched realtime sales analytics iOS app for business owners. Launch covered in TechCrunch, Product Hunt, and more. Adopted by 65% of user base in less than two weeks.
Responsible for defining product priorities, spec’ing new work, tracking down bugs, conducting customer research, overseeing 3 teams of 10 engineers.
Previously UX Design Architect. Designed mobile payments tool for bar patrons (patented), led design on our most requested feature Offline Mode, managed 3 person design team, conducted research to determine key user types and pain points in the current product, and led packaging design and prototyping.
Created and drove an extensive customer development process to define landlord and renter audiences, incorporating interviews, analytics, user studies, competitive analysis, persona development, and ongoing user testing.
Designed comprehensive wireframes and specs for the initial product, including map based search, fresh listings concept, renter resume, search & filter tools, email-based listings notifications, landlord communications, and analyzed site traffic to retire features like a list view.
Led our rebranding effort (from Homeboodle to Lovely), hired and managed branding team, community marketing manager, and design contractors.
Technologies: Adobe Photoshop, Balsamiq, Research
Experience Designer and Strategist
2009 - 2011
Research and design for clients including the California Health Care Foundation, Rail Europe, Global English, and the Bonnaroo Music Festival.
Conducted in-depth research for the California Health Care Foundation on the topic of making long-term health choices.
Secured repeat business from all of the above clients.
Technologies: InDesign, Photoshop, Keynote
Lead Designer, Founding Team
2007 - 2009
Worked as lead designer in a seven-person founding team.
Designed wireframes and UIs in lock step with engineering and business to find product market fit, from the seed of an idea to 20,000 communities.