Libni is a senior graphic designer at a full-service creative agency located in south Texas. She enjoys making new things, identifying problems, and figuring out how to solve them. She is drawn to the idea of designing with passion and pouring all her energy into every project she undertakes.
Collaborated with product designers, content writers, growth strategist, and project managers to conduct user research, redesign the user experience and user interface, and coordinate with product managers and developers to deliver final products.
Tasked with problem solving UX problems in features, onboarding, conversion process, and marketing material.
Designed the customer experience from first login through trial expiration and conversion process.
Created new UI/UX to consolidate similar features into a unified processes and reduce feature redundancy while improving product.
Worked with the lead product designer to develop testing requirements and conduct test interviews.
Created various user flows by problem solving and prototyping different user scenarios.
Implemented and created new standard design for components.
Increased awareness of Apollo,io news by designing visually appealing email template.
Technologies: Sketch, InVision, Figma
2015 - PRESENT
Create the Bridge
Designed a platform for a nuisance wildlife management company, including design of the mobile app and web app.
Designed a bespoke eCommerce platform with additional systems including a robust CMS for managing the aesthetic interface of the platform and a retailer back-end to manage wholesale accounts.
Designed a marketing website for an auto insurance company, including design of the mobile conversion process. Each of their products has specific conversion funnels tailored for optimum effectiveness.
Designed an eCommerce platform for a home security company. The goal for the eCommerce platform was to reach a high level of automation, a streamlined customization process, and a design for shareability.
Designed an on-demand alcohol delivery mobile app for a startup. The onboarding process from app download through signup was tailored to attract the user with stylized photography, featuring alcohol leading into a qualification process to determine if the user is within the delivery radius.
Collaborated with the department head to improve the user experience and user interface for the Therapeutic Technology Design Development research website. Creating a more enjoyable user experience and staying in target within the development requirements.
Performed UX audit and applied enhancements. Developed new art direction and completed new website design.
Implemented and created new standard design guidelines for the TTDD Research page.
Technologies: InVision, Photoshop
2018 - 2018
Dynasty Sports Entertainment
Owned projects end-to end, from research phase to developer handoff in order to translate user needs into valuable user experiences. Worked with key stakeholders in organization to redevelop the core trading platform.
Proposed and executed new UX/workflow patterns improving organizational performance.
Outlined new technical features to reconcile gaps in business process.
Worked with in-agency engineering and finance consultants to gain in-depth insight into user needs beyond project requirements.
Implemented and created new standard design guidelines.
Managed quality assurance for the engineering team.
Helped design a new platform marketed as an industry solution.
Technologies: Photoshop, InVision
2013 - 2014
UTRGV Engineering Department
Collaborated with head department, designers, and photographer.
Developed branding, collateral designs, editorial design, print material, and various marketing documents.
Coordinated with designers to deliver final products.
Technologies: Adobe Creative Cloud
2012 - 2012
Worked with multiple companies to conduct research, redesigned branding and marketing material, and coordinated with clients to deliver final products.
Developed various projects ranging from branding to web and advertising.