Linsey Danielson, Designer in Philadelphia, PA, United States
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Linsey Danielson

Verified Expert  in Design


Philadelphia, PA, United States
Toptal Member Since
February 16, 2018

Linsey is a principal designer with a decade of experience in identifying, proposing, and designing experiences that delight customers and reach businesses goals for a range of clients from startups to Fortune 500 companies. She specializes in clarifying “greenfield” ideas and bringing new products to market. Linsey is comfortable working at any stage in a product’s lifecycle—from a napkin sketch to UX/UI, commercialization, adoption, and beyond.


Work Experience

Design Strategist

2017 - PRESENT
  • Met with clients to understand needs, audiences, and challenges for web and mobile environments.
  • Estimated the effort and proposed statement of works (SOW).
  • Established ways of working, processes, and client preferences.
  • Segmented audiences by defining gestural personas/client profiles.
  • Created the information architecture, storyboards, and concept illustrations.
  • Designed screens and complied into a proof of concept.
  • Crafted digital experiences that integrate with physical environments (like brick & mortar buildings).
  • Built a pitch deck for a founder/CEO to secure additional funding.
  • Provided the voice of the customer for a product that was very business focused.
  • Worked within requirements, budget, and deadlines.
Technologies: InVision, Microsoft PowerPoint, Adobe Illustrator

Design and Innovation Strategist

2015 - 2017
Gap International [Global Management Consulting]
  • Led the evolution of in-person consulting into exceptional digital experiences for an international audience of C-suite clients from startups to Fortune 500 companies.
  • Collaborated in defining the product strategy across a variety of digital environments including apps, online learning courses, diagnostic surveys, data visualization dashboards, platforms, and beyond.
  • Identified and developed next-generation products that realize aggressive revenue growth.
  • Guided and led members of the product team through processes that fostered innovation.
  • Conceptualized 175+ new product inventions (NPD) on behalf of the consulting business as well as client-branded solutions.
  • Designed for a variety of clients in a variety of industries such as CPG, financial services, healthcare, industrial, life science, pharmaceuticals, retail, and beyond.
  • Maintained a world-class online learning environment with a self-guided curriculum and game-like interactions that incorporates the latest psychology and learning theory. Based on Gap International’s proven methodology that changes businesses as well as the people who work in them. The experience is akin to Mind Gym, Udemy, General Assembly, and Coursera.
Technologies: InVision, Sketch, Microsoft Office, Axure, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Lead UX Product Designer

2014 - 2017
Gap International [Global Management Consulting]
  • Took broad, ambiguous ideas and turned them into highly sought-after products that resulted in very positive client feedback.
  • Designed, defined, and prototyped features for outstanding user experiences (new products and features).
  • Launched more than 30+ enhancements to existing products.
  • Conducted stakeholder interviews, created designs, and orchestrated client research.
  • Demonstrated ideas through business cases, phasing strategies, interviews, personas, whiteboarding, systems designs, journey maps, storyboarding, wireframes and more design-thinking tools.
  • Managed a dynamic, inspiring, creative culture where a cross-functional group of people had the freedom to think in unusual and innovative ways.
  • Architected Gap International’s new product design and development process created to deliver world-class products: NPD time reduced from seven years to three months!
  • Acted as a management consultant by leading our executive client programs.
Technologies: InVision, Sketch, Microsoft Office, Axure, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Senior Design Consultant

2013 - 2013
R&D Leverage [A Technology Startup]
  • Spearheaded a proposal process that was used to win the business of a leader in the beverages industry worth more than $70 billion and also one of Forbes most innovative companies.
  • Presented the proposal to technology leadership and successfully fielded questions.
  • Designed a “scrubbed” case study as a sales tool to demonstrate and evangelize the company’s value proposition to such potential clients.
Technologies: Microsoft Office, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Senior Product Design Consultant

2013 - 2013
Video Grid [A Technology Startup]
  • Was recruited by the CEO of an eCommerce company that monetizes the consumption of video content.
  • Partnered with the CEO to co-create the product’s strategy for growth, recommended functionality that enhanced the value of the product.
  • Planned and proposed phased delivery of the requirements I drafted.
  • Demonstrated recommendations through wireframes and collaborated with the developers when needed. Our partnership resulted in a design that is aesthetically pleasing, fun to use and meets the needs of the CEO’s and clients. I received multiple compliments for my work.
  • Created the brand sponsor journey, information architecture, and wireframes for a web environment that displays analytics from customer purchases.
  • Crafted the data-entry-and-tagging journey, information architecture, and wireframes for a web environment that attaches products, services and experiences to TV, movies and a wide variety of videos.
  • Developed the data-entry-and-tagging journey, information architecture, and wireframes for TV, remote, tablets, and mobile environments that allows consumers to see a product in a TV program and provides an eCommerce (and fulfilment) functionality for them to make purchases; also refreshed this project for today's technology.
Technologies: Adobe

Senior Design Consultant of UX/UI

2012 - 2013
Electronic Ink [An Experience Design Firm Acquired by LiquidHub]
  • Translated research findings and client challenges into easy-to-understand visuals for Penske, Johnson & Johnson, Ford, Wells Fargo, SunGard, and more.
  • Implemented insights into UX/UI designs that improved the overall experience of a client’s software, responsive web applications, mobile apps, and also presented them to clients.
  • Was involved in every aspect of the product from research to design and creating pixel-perfect assets for the web.
  • Drafted clear, effective, and economic requirements and visual specification documents including human behaviors, system behaviors, data flows, and more.
  • Aided, design-wise, Johnson & Johnson's (J&J) enterprise application used to track suppliers and raw materials used in manufacturing personal care products.
  • Co-recruited research participants, wrote the discussion guide, conducted in-person and remote interviews, presented research insights and trends (for J&J).
  • Translated those insights into visuals that mapped the complications of J&J's system into an easy-and-concise way.
  • Also created the information architecture and initial wireframes for J&J's enterprise app.
  • Crafted the information architecture, high-level requirements, and wireframes for a responsive web design for an intranet within Wells Fargo.
Technologies: Microsoft Office, Axure, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2017 - 2017

Certificate in Designing For Humanity: A New Perspective on User Experience.

Udemy - Remote

2016 - 2017

Certificate in Leadership in 21st Century Organizations

Copenhagen Business School via Coursera - Remote

2016 - 2016

Certificate in Leading for Purpose and Creativity

Gap International - Philadelphia, PA, USA

2015 - 2015

Certificate in Leading Organizational Change

Gap International - Philadelphia, PA, USA

2014 - 2014

Certificate in Leading Breakthrough Results and Innovation

Gap International - Philadelphia, PA, USA

2013 - 2013

Certificate in Introduction to Infographics

General Assembly - Remote

2003 - 2007

Bachelor of Science Degree in Product Design | Industrial Design

The Art Institute of Pittsburgh - Philadelphia, PA, USA