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Linsey Danielson

Linsey Danielson

Designer
Philadelphia, PA, United States
Member since February 13, 2018
Linsey is a principal designer with a decade of experience in identifying, proposing, and designing experiences that delight customers and reach businesses goals for a range of clients from startups to Fortune 500 companies. She specializes in clarifying “greenfield” ideas and bringing new products to market. Linsey is comfortable working at any stage in a product’s lifecycle—from a napkin sketch to UX/UI, commercialization, adoption, and beyond.
Linsey is now available for hire
Portfolio
  • Mindset and Leadership App
  • Dashboard | Analytics of Culture and Performance
  • Rewards App | eCommerce and Sponsorship
  • Online Course App
  • Dashboard | Business Intelligence
  • eCommerce | TV and Streaming
Employment
  • Design Strategist
    2017 - PRESENT
    Independent
    • Met with clients to understand needs, audiences, and challenges for web and mobile environments.
    • Estimated the effort and proposed statement of works (SOW).
    • Established ways of working, processes, and client preferences.
    • Segmented audiences by defining gestural personas/client profiles.
    • Created the information architecture, storyboards, and concept illustrations.
    • Designed screens and complied into a proof of concept.
    • Crafted digital experiences that integrate with physical environments (like brick & mortar buildings).
    • Built a pitch deck for a founder/CEO to secure additional funding.
    • Provided the voice of the customer for a product that was very business focused.
    • Worked within requirements, budget, and deadlines.
    Technologies: Adobe Illustrator, Microsoft PowerPoint, InVision
  • Design and Innovation Strategist
    2015 - 2017
    Gap International [Global Management Consulting]
    • Led the evolution of in-person consulting into exceptional digital experiences for an international audience of C-suite clients from startups to Fortune 500 companies.
    • Collaborated in defining the product strategy across a variety of digital environments including apps, online learning courses, diagnostic surveys, data visualization dashboards, platforms, and beyond.
    • Identified and developed next-generation products that realize aggressive revenue growth.
    • Guided and led members of the product team through processes that fostered innovation.
    • Conceptualized 175+ new product inventions (NPD) on behalf of the consulting business as well as client-branded solutions.
    • Designed for a variety of clients in a variety of industries such as CPG, financial services, healthcare, industrial, life science, pharmaceuticals, retail, and beyond.
    • Maintained a world-class online learning environment with a self-guided curriculum and game-like interactions that incorporates the latest psychology and learning theory. Based on Gap International’s proven methodology that changes businesses as well as the people who work in them. The experience is akin to Mind Gym, Udemy, General Assembly, and Coursera.
    Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Axure, Microsoft Suite, Sketch, InVision
Education
  • Certificate in Designing For Humanity: A New Perspective on User Experience.
    2017 - 2017
    Udemy - Remote
  • Certificate in Leadership in 21st Century Organizations
    2016 - 2017
    Copenhagen Business School via Coursera - Remote
  • Certificate in Leading for Purpose and Creativity
    2016 - 2016
    Gap International - Philadelphia, PA, USA
  • Certificate in Leading Organizational Change
    2015 - 2015
    Gap International - Philadelphia, PA, USA
  • Certificate in Leading Breakthrough Results and Innovation
    2014 - 2014
    Gap International - Philadelphia, PA, USA
  • Certificate in Introduction to Infographics
    2013 - 2013
    General Assembly - Remote
  • Bachelor of Science degree in Product Design | Industrial Design
    2003 - 2007
    The Art Institute of Pittsburgh - Philadelphia, PA, USA
Experience
  • Product Design15 years
  • Strategy10 years
  • Value Proposition Design10 years
  • New Product Development10 years
  • User Experience (UX)10 years
  • User Interface (UI)10 years
Philadelphia, PA, United States
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