Linsey Peterson
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since June 20, 2017
Linsey has been designing websites, apps, and digital products for over 7+ years for various agencies, startups, and freelance clients. She specializes in branding, UI, and visual design and also has expertise in UX and brand strategy. Linsey has a lot of experience managing and completing projects remotely and is eager to partner with new clients helping them achieve their goals through digital strategy and design.
Portfolio
The Fertility Agency | Brand and Marketing Design
Work Experience
Principal Creative
Linsey Peterson Design
- Founded my own brand design studio to help new companies and startups bring their company ideas to reality.
- Helped dozens of companies create unique and bold brand identities, websites, apps, marketing suites, and more.
- Assisted in the creative ideation process and brand strategy definition from start to finish.
Brand Designer
Webflow
- Designed brand marketing materials, including feature landing pages, marketing websites, and social content.
- Integrated the marketing team and helped ideate and strategize current and future products and features.
- Worked on various projects, including Webflow's site-search feature, website interactions and animations, and the Kibble Webflow project.
Lead Designer
Wallace Co
- Oversaw and executed brand, user experience, web, and product design for clients of a small product studio focused on design and execution of web and mobile products, websites, and brand identities.
Lead Designer
PH Digital Labs
- Executed brand design, user experience and web/product design.
- Oversaw team design execution and standards.
- Moved forward to found our studio, Wallace Co, with this team.
Brand Designer
Divvy Inc
- Designed brand, user experience and web design for Midwest startup in the share economy space.
- Served as part of founding team and stakeholder in company decision making process.
Designer
PH Digital Labs
- Contributed to brand, user experience, web, and product design.
Intern -- Junior Designer
Sevnthsin
- Contributed to mobile first strategy, user experience, and web/product design.
Education
Course Completion in HTML and CSS
Team Treehouse - Online
Associate of Arts Degree in Graphic and Web Design
Minneapolis Community and Technical College - Minneapolis, MN
Courses in general education
University of Minnesota - Twin Cites, MN
Skills
Tools
InVision, Sketch, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Platforms
Webflow, Figma, Webflow CMS
Languages
HTML, CSS
Other
Brand Design, Pattern Design, Minimalism, App Design, App Icon Design, Responsive Design, iOS UI Design, Mobile App Design, Graphic Design, UI Design, Web Design, Illustration, Icon Design, Branding, Logo Design, Web App Design, Social Design, Project Management, Product Design, PowerPoint Design, Project Design & Management, Presentation Design, Mobile UI, Brand Identity, Digital Brand Identity, Digital Marketing Design, Digital Branding, Business Card Design, Menu Design, Food Packaging, Brand Strategy, Digital Marketing Strategy, Visual Design, Brand Guidelines, Responsive Web Design (RWD), Logotype, Brand Logos, Shopify Design, eCommerce Design, Prototyping, Marketing Design, Strategy, Interaction Design (IxD), Social Media Design, Digital Strategy, UX Design, Print Design, Email Design, User Experience (UX), User Interface (UI), Wireframing, Typography, Social Networks, Design Thinking, Leadership, Information Architecture (IA), Content Strategy, Responsive
Experience
- Illustration - 9 years
- Branding - 9 years
- Digital Strategy - 9 years
- App Design - 9 years
- UI Design - 9 years
- Logo Design - 9 years
- Web Design - 9 years
- Webflow - 5 years
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