Lis Fernandez Ojeda, Designer in Buenos Aires, Argentina
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Lis Fernandez Ojeda

Verified Expert  in Design

Designer

Location
Buenos Aires, Argentina
Toptal Member Since
August 7, 2015

Lis is a seasoned UX researcher with over 10 years of experience working with top global companies. She uses various research techniques to promote a user-centered vision, from generative to evaluative, qualitative, and quantitative. She focuses on mobile-first approaches and WCAG accessibility guidelines. Lis has worked across various industries, creating impactful travel, health, and finance offerings.

PrototypingUser Experience (UX)Mobile DesignUX DesignUsability TestingInformation Architecture (IA)User ResearchPersonasUser FlowsMobile FirstUX AnalysisWireframingWebsite RedesignUser PersonasVisual Design

Portfolio

Work Experience

User Experience Research

2021 - PRESENT
Fueled
  • Saw opportunities where others may have seen constraints.
  • Led and shaped user research activities to maximize the insights gathered on each project.
  • Contributed to a range of generative to evaluative research, including qualitative and quantitative techniques to meet real impact on strategic product design decisions.
Technologies: User Interviews, Lookback, Google Sheets, Maze, Optimal Workshop, Google Data Studio, Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), Interviews, User Testing, Quantitative User Research

UX Researcher

2020 - 2021
Wire
  • Defined UXR's long-term strategic needs for the company, identifying business and product problems to define UXR's OKRs.
  • Mentored the design team on validation techniques (user testing and card sorting), reviewing preparation and sessions to provide feedback.
  • Collected user attitudinal and behavioral information through interviews and surveys and defined metrics for certain products to iterate and define a plan to improve the UX.
Technologies: Optimal Workshop, Surveys, User Research, User Testing, Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), Interviews, Quantitative User Research

Head of UX Research and Design

2017 - 2019
Ualá
  • Led a talented group of designers to make great user interface decisions to provide our users with meaningful experiences.
  • Defined the long-term UX vision for the product, identifying value proposition and differentiation.
  • Collaborated with designers and content strategists in a highly collaborative environment.
  • Conducted weekly check-ins with team members to share designs and findings and keep up to date about the company and projects' initiatives.
  • Facilitated ideation sessions and design sprints with product owners, stakeholders, and developers.
  • Focused on content first, caring not only about the design but the messages and the way we talk to our users.
  • Conducted user testing regularly to validate all the design hypotheses.
Technologies: Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), Interviews, User Testing, Quantitative User Research

Mobile UX Researcher and Product Designer

2015 - 2017
almundo.com
  • Collaborated with the CTO to define features and product UX strategy.
  • Created wireframes, user scenarios, and page flows to support design proposals.
  • Took initiative and ownership of responsibilities and deliverables.
  • Coordinated with the development team to understand service limitations to match the user's needs.
  • Ensured all copy aligned with the company's voice and tone guidelines.
  • Managed the interaction design for both companies' native apps respecting each operating system patterns of Android and iOS.
  • Conducted user research investigation for defining product value and using validation such as interviews, survey, card sorting, or user testing.
Technologies: Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), User Testing

Mobile Product Designer

2014 - 2015
Tictapps
  • Redesigned of Aeropuertos Argentina 2000 app, improving the look, feel, and information architecture for both Android and iOS.
  • Partnered with a range of Argentinian companies focusing on their mobile app.
  • Analyzed and designed the UX for Personal Fest 2014 and its summer edition 2015.
  • Created complex workflows for every app to understand the scope.
  • Collaborated with engineers in developing the designed app.
Technologies: Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), User Testing
2008 - 2014

Bachelor of Arts Degree in Graphic Design

University of Buenos Aires - Buenos Aires, Argentina

2005 - 2012

Bachelor of Arts Degree in Audiovisual Production

University of Buenos Aires - Buenos Aires, Argentina