Lis Fernandez Ojeda, Designer in Buenos Aires, Argentina
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Lis Fernandez Ojeda

Verified Expert  in Design

User Researcher and Designer

Location
Buenos Aires, Argentina
Toptal Member Since
August 7, 2015

Lis is a seasoned UX researcher with over 10 years of experience working with top global companies. She uses various research techniques to promote a user-centered vision, from generative to evaluative, qualitative, and quantitative. She focuses on mobile-first approaches and WCAG accessibility guidelines. Lis has worked across various industries, creating impactful travel, health, and finance offerings.

Portfolio

Work Experience

User Experience Research

2021 - PRESENT
Fueled
  • Saw opportunities where others may have seen constraints.
  • Led and shaped user research activities to maximize the insights gathered on each project.
  • Contributed to a range of generative to evaluative research, including qualitative and quantitative techniques to meet real impact on strategic product design decisions.
Technologies: User Interviews, Lookback, Google Sheets, Maze, Optimal Workshop, Google Data Studio, Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), Interviews, User Testing, Quantitative User Research

UX Researcher

2020 - 2021
Wire
  • Defined UXR's long-term strategic needs for the company, identifying business and product problems to define UXR's OKRs.
  • Mentored the design team on validation techniques (user testing and card sorting), reviewing preparation and sessions to provide feedback.
  • Collected user attitudinal and behavioral information through interviews and surveys and defined metrics for certain products to iterate and define a plan to improve the UX.
Technologies: Optimal Workshop, Surveys, User Research, User Testing, Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), Interviews, Quantitative User Research

Head of UX Research and Design

2017 - 2019
Ualá
  • Led a talented group of designers to make great user interface decisions to provide our users with meaningful experiences.
  • Defined the long-term UX vision for the product, identifying value proposition and differentiation.
  • Collaborated with designers and content strategists in a highly collaborative environment.
  • Conducted weekly check-ins with team members to share designs and findings and keep up to date about the company and projects' initiatives.
  • Facilitated ideation sessions and design sprints with product owners, stakeholders, and developers.
  • Focused on content first, caring not only about the design but the messages and the way we talk to our users.
  • Conducted user testing regularly to validate all the design hypotheses.
Technologies: Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), Interviews, User Testing, Quantitative User Research

Mobile UX Researcher and Product Designer

2015 - 2017
almundo.com
  • Collaborated with the CTO to define features and product UX strategy.
  • Created wireframes, user scenarios, and page flows to support design proposals.
  • Took initiative and ownership of responsibilities and deliverables.
  • Coordinated with the development team to understand service limitations to match the user's needs.
  • Ensured all copy aligned with the company's voice and tone guidelines.
  • Managed the interaction design for both companies' native apps respecting each operating system patterns of Android and iOS.
  • Conducted user research investigation for defining product value and using validation such as interviews, survey, card sorting, or user testing.
Technologies: Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), User Testing

Mobile Product Designer

2014 - 2015
Tictapps
  • Redesigned of Aeropuertos Argentina 2000 app, improving the look, feel, and information architecture for both Android and iOS.
  • Partnered with a range of Argentinian companies focusing on their mobile app.
  • Analyzed and designed the UX for Personal Fest 2014 and its summer edition 2015.
  • Created complex workflows for every app to understand the scope.
  • Collaborated with engineers in developing the designed app.
Technologies: Qualitative Research, User Experience (UX), Usability Testing, Interaction Design (IxD), User Testing
2008 - 2014

Bachelor of Arts Degree in Graphic Design

University of Buenos Aires - Buenos Aires, Argentina

2005 - 2012

Bachelor of Arts Degree in Audiovisual Production

University of Buenos Aires - Buenos Aires, Argentina

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