Lis has over five years of experience working as a product designer specializing in designing mobile experiences and more than three years of expertise as a user experience specialist. She has designed meaningful mobile experiences for companies such as Almundo.com, Personal Telecom, and Aeropuertos Argentina 2000 throughout her professional career. Lis is a team player with great communication skills that are utilized on every project.
Saw opportunities where others may have seen constraints.
Led and shaped user research activities to maximize the insights gathered on each project.
Contributed to a range of generative to evaluative research, including qualitative and quantitative techniques to meet real impact on strategic product design decisions.
Technologies: User Interviews, Lookback, Google Sheets, Maze, Optimal Workshop, Google Data Studio, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), Interviews, User Testing, Quantitative User Research
2020 - 2021
Defined UXR's long-term strategic needs for the company, identifying business and product problems to define UXR's OKRs.
Mentored the design team on validation techniques (user testing and card sorting), reviewing preparation and sessions to provide feedback.
Collected user attitudinal and behavioral information through interviews and surveys and defined metrics for certain products to iterate and define a plan to improve the UX.
Technologies: Optimal Workshop, InVision, Miro, Surveys, User Research, User Testing, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), Interviews, Quantitative User Research
Head of UX Research and Design
2017 - 2019
Led a talented group of designers to make great user interface decisions to provide our users with meaningful experiences.
Defined the long-term UX vision for the product, identifying value proposition and differentiation.
Collaborated with designers and content strategists in a highly collaborative environment.
Conducted weekly check-ins with team members to share designs and findings and keep up to date about the company and projects' initiatives.
Facilitated ideation sessions and design sprints with product owners, stakeholders, and developers.
Focused on content first, caring not only about the design but the messages and the way we talk to our users.
Conducted user testing regularly to validate all the design hypotheses.
Technologies: InVision, Axure, Zeplin, Sketch, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), Interviews, User Testing, Quantitative User Research
Mobile UX Researcher and Product Designer
2015 - 2017
Collaborated with the CTO to define features and product UX strategy.
Created wireframes, user scenarios, and page flows to support design proposals.
Took initiative and ownership of responsibilities and deliverables.
Coordinated with the development team to understand service limitations to match the user's needs.
Ensured all copy aligned with the company's voice and tone guidelines.
Managed the interaction design for both companies' native apps respecting each operating system patterns of Android and iOS.
Conducted user research investigation for defining product value and using validation such as interviews, survey, card sorting, or user testing.
Technologies: Balsamiq, Adobe Photoshop, Sketch, InVision, Axure, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), User Testing
Mobile Product Designer
2014 - 2015
Redesigned of Aeropuertos Argentina 2000 app, improving the look, feel, and information architecture for both Android and iOS.
Partnered with a range of Argentinian companies focusing on their mobile app.
Analyzed and designed the UX for Personal Fest 2014 and its summer edition 2015.
Created complex workflows for every app to understand the scope.
Collaborated with engineers in developing the designed app.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), User Testing