Lis Fernandez Ojeda

Designer in Buenos Aires, Argentina

Member since August 7, 2015

Lis has over five years of experience working as a product designer specializing in designing mobile experiences and more than three years of expertise as a user experience specialist. She has designed meaningful mobile experiences for companies such as Almundo.com, Personal Telecom, and Aeropuertos Argentina 2000 throughout her professional career. Lis is a team player with great communication skills that are utilized on every project.

Digital Product Design Prototyping User Experience (UX)User Interface (UI)Mobile Design UX Design Usability Testing Information Architecture (IA)User Research Sketch Personas User Flows UX Analysis Wireframing Mobile Mockups Show more

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Portfolio

Digital Design

Medicine Dashboard: Work Licenses Management
- Dashboard Design
- Back-office System Design
- User Research
- User Personas
- Interviews
- Personas
- User Flows
- Health
- Business to Business (B2B)
- Interaction Design (IxD)
- User Testing
Aeropuertos Argentina 2000 Product Design
- Information Architecture (IA)
- User Interface (UI)
- Heuristic Analysis
- UX Design
- Qualitative Research
- User Research
- Interaction Design (IxD)
- User Testing
Almundo.com Mobile Application UX Design
- Usability Testing
- Mobile UX
- UX Design
- User Research
- Qualitative Research
- B2C
- Interaction Design (IxD)
- User Testing
Personal FEST *14 Product Design
- Visual Design
- User Interface (UI)
- Information Architecture (IA)
- Wireframing
- Festivals
- Apps
- UX Design
- Interaction Design (IxD)
- User Testing
Personal FEST Summer *15 Product Design
- Mobile Mockups
- Visual Design
- Mobile Design
- User Interface (UI)
- Festivals
- Apps
- Interaction Design (IxD)
- User Testing
LiberCloud E-learning Platform Tablet and Mobile UX IxD
- Information Architecture (IA)
- Responsive Web Design (RWD)
- UX Design
- Stakeholder Interviews
- Qualitative Research
- Interviews
- User Research
- Interaction Design (IxD)
- User Testing

Employment

User Experience Research
2021 - PRESENT
Fueled
- Saw opportunities where others may have seen constraints.
- Led and shaped user research activities to maximize the insights gathered on each project.
- Contributed to a range of generative to evaluative research, including qualitative and quantitative techniques to meet real impact on strategic product design decisions.
Technologies: User Interviews, Lookback, Google Sheets, Maze, Optimal Workshop, Google Data Studio, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), Interviews, User Testing, Quantitative User Research
UX Researcher
2020 - 2021
Wire
- Defined UXR's long-term strategic needs for the company, identifying business and product problems to define UXR's OKRs.
- Mentored the design team on validation techniques (user testing and card sorting), reviewing preparation and sessions to provide feedback.
- Collected user attitudinal and behavioral information through interviews and surveys and defined metrics for certain products to iterate and define a plan to improve the UX.
Technologies: Optimal Workshop, InVision, Miro, Surveys, User Research, User Testing, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), Interviews, Quantitative User Research
Head of UX Research and Design
2017 - 2019
Ualá
- Led a talented group of designers to make great user interface decisions to provide our users with meaningful experiences.
- Defined the long-term UX vision for the product, identifying value proposition and differentiation.
- Collaborated with designers and content strategists in a highly collaborative environment.
- Conducted weekly check-ins with team members to share designs and findings and keep up to date about the company and projects' initiatives.
- Facilitated ideation sessions and design sprints with product owners, stakeholders, and developers.
- Focused on content first, caring not only about the design but the messages and the way we talk to our users.
- Conducted user testing regularly to validate all the design hypotheses.
Technologies: InVision, Axure, Zeplin, Sketch, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), Interviews, User Testing, Quantitative User Research
Mobile UX Researcher and Product Designer
2015 - 2017
almundo.com
- Collaborated with the CTO to define features and product UX strategy.
- Created wireframes, user scenarios, and page flows to support design proposals.
- Took initiative and ownership of responsibilities and deliverables.
- Coordinated with the development team to understand service limitations to match the user's needs.
- Ensured all copy aligned with the company's voice and tone guidelines.
- Managed the interaction design for both companies' native apps respecting each operating system patterns of Android and iOS.
- Conducted user research investigation for defining product value and using validation such as interviews, survey, card sorting, or user testing.
Technologies: Balsamiq, Adobe Photoshop, Sketch, InVision, Axure, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), User Testing
Mobile Product Designer
2014 - 2015
Tictapps
- Redesigned of Aeropuertos Argentina 2000 app, improving the look, feel, and information architecture for both Android and iOS.
- Partnered with a range of Argentinian companies focusing on their mobile app.
- Analyzed and designed the UX for Personal Fest 2014 and its summer edition 2015.
- Created complex workflows for every app to understand the scope.
- Collaborated with engineers in developing the designed app.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Qualitative Research, User Experience (UX), Digital Product Design, Usability Testing, Interaction Design (IxD), User Testing

Education

Bachelor of Arts Degree in Graphic Design
2008 - 2014
University of Buenos Aires - Buenos Aires, Argentina
Bachelor of Arts Degree in Audiovisual Production
2005 - 2012
University of Buenos Aires - Buenos Aires, Argentina

Experience

User Experience (UX)12 years
Interviews10 years
User Research10 years
Usability Testing10 years
Interaction Design (IxD)7 years
Qualitative Research7 years
User Testing6 years
Quantitative User Research5 years

Location

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Designer in Buenos Aires, Argentina

Portfolio

Employment

User Experience Research

UX Researcher

Head of UX Research and Design

Mobile UX Researcher and Product Designer

Mobile Product Designer

Education

Experience

Location