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Lis Fernandez Ojeda

Lis Fernandez Ojeda

Designer
Buenos Aires, Argentina
Member since July 20, 2015
Lis has over five years of experience working as a product designer specializing in designing mobile experiences and more than three years of expertise as a user experience specialist. She has designed meaningful mobile experiences for companies such as Almundo.com, Personal Telecom, and Aeropuertos Argentina 2000 throughout her professional career. Lis is a team player with great communication skills that are utilized on every project.
Lis is now available for hire
Portfolio
Employment
  • Product Design Leader
    2017 - 2019
    Ualá
    • Led a talented group of designers to make great user interface decisions to provide our users with meaningful experiences.
    • Defined the long-term UX vision for the product, identifying value proposition and differentiation.
    • Collaborated with designers and content strategist in a highly collaborative environment.
    • Conducted weekly check-ins with team members to share designs, findings and keep up to date about company and projects initiatives.
    • Facilitated ideation sessions and design sprints with product owners, stakeholders, and developers.
    • Focused on content first, caring not only about the design but the messages and the way we talk to our users.
    • Regularly conducted user testing to validate all the design hypothesis.
    Technologies: Sketch, Zeplin, Axure, InVision
  • Mobile Product Designer
    2015 - 2017
    almundo.com
    • Collaborated with the CTO to define features and product UX strategy.
    • Created wireframes, user scenarios, page flows to support design proposals.
    • Took initiative and ownership of responsibilities and deliverables.
    • Coordinated with the development team for an understanding of services limitations to match the user needs.
    • Ensured all copy aligned with the company's voice and tone guidelines.
    • Managed the interaction design for both company's native app respecting each OS patterns of Android and iOS.
    • Conducted user research investigation for defining product value and using validation such as interviews, survey, card sorting, or user testing.
    Technologies: Axure, InVision, Sketch, Adobe Photoshop, Balsamiq
Education
  • Bachelor of Arts degree in Graphic Design
    2008 - 2014
    Universidad de Buenos Aires - Buenos Aires, Argentina
  • Bachelor of Arts degree in Audiovisual Production
    2005 - 2012
    Universidad de Buenos Aires - Buenos Aires, Argentina
Experience
  • Interaction Design (IxD)5 years
  • User Experience (UX)5 years
  • Information Architecture (IA)5 years
  • User Interface (UI)5 years
  • Mobile Design5 years
  • UX Design5 years
  • Apps5 years
  • Google Material Design3 years
Buenos Aires, Argentina
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