Lis Fernandez Ojeda

Designer in Buenos Aires, Argentina

Member since July 20, 2015

Lis has over five years of experience working as a product designer specializing in designing mobile experiences and more than three years of expertise as a user experience specialist. She has designed meaningful mobile experiences for companies such as Almundo.com, Personal Telecom, and Aeropuertos Argentina 2000 throughout her professional career. Lis is a team player with great communication skills that are utilized on every project.

Digital Product Design Protoyping User Experience (UX)Mobile Design UX Design Visual Design User Research Information Architecture (IA)User Interface (UI)Sketch Axure RP Pro Web UX Dashboard Design Adobe Photoshop User Flows Show more

Lis is now available for hire

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Portfolio

Digital Design

Medicine Dashboard: Work Licenses Management
- Dashboard Design
- User Interface (UI)
- Back-office System Design
- User Research
- User Personas
- Interviews
- Material Design
- Persona
- User Flows
- Health
- Mobile First
- Web UX
Aeropuertos Argentina 2000 Product Design
- Information Architecture (IA)
- Interaction Design (IxD)
- Wireframing
- Visual Design
- User Interface (UI)
- Workflows
- Heuristic Analysis
- Apps
- UX Design
Almundo.com Mobile Application UX Design
- UX Analysis
- Usability Testing
- Apps
- Mobile UX
- Interaction Design (IxD)
- Wireframing
- iOS UX Design
- Android Design Guidelines
- UX Design
Personal FEST *14 Product Design
- Visual Design
- User Interface (UI)
- Information Architecture (IA)
- Wireframing
- Festivals
- Apps
- UX Design
Personal FEST Summer *15 Product Design
- Mobile Mockups
- Visual Design
- Mobile Design
- User Interface (UI)
- Festivals
- Apps
LiberCloud e-Learning Platform Tablet and Mobile UX IxD

Employment

Product Design Leader
2017 - 2019
Ualá
- Led a talented group of designers to make great user interface decisions to provide our users with meaningful experiences.
- Defined the long-term UX vision for the product, identifying value proposition and differentiation.
- Collaborated with designers and content strategist in a highly collaborative environment.
- Conducted weekly check-ins with team members to share designs, findings and keep up to date about company and projects initiatives.
- Facilitated ideation sessions and design sprints with product owners, stakeholders, and developers.
- Focused on content first, caring not only about the design but the messages and the way we talk to our users.
- Regularly conducted user testing to validate all the design hypothesis.
Technologies: InVision, Axure, Zeplin, Sketch
Mobile Product Designer
2015 - 2017
almundo.com
- Collaborated with the CTO to define features and product UX strategy.
- Created wireframes, user scenarios, page flows to support design proposals.
- Took initiative and ownership of responsibilities and deliverables.
- Coordinated with the development team for an understanding of services limitations to match the user needs.
- Ensured all copy aligned with the company's voice and tone guidelines.
- Managed the interaction design for both company's native app respecting each OS patterns of Android and iOS.
- Conducted user research investigation for defining product value and using validation such as interviews, survey, card sorting, or user testing.
Technologies: Balsamiq, Adobe Photoshop, Sketch, InVision, Axure
Mobile Product Designer
2014 - 2015
Tictapps
- Redesigned of Aeropuertos Argentina 2000 app, improving the look, feel, and information architecture for both Android and iOS.
- Partnered with a range of Argentinian companies focusing on their mobile app.
- Analyzed and designed the UX for Personal Fest 2014 and its summer edition 2015.
- Created complex workflows for every app to understand the scope.
- Collaborated with engineers in developing the designed app.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop

Education

Bachelor of Arts degree in Graphic Design
2008 - 2014
Universidad de Buenos Aires - Buenos Aires, Argentina
Bachelor of Arts degree in Audiovisual Production
2005 - 2012
Universidad de Buenos Aires - Buenos Aires, Argentina