Lis Fernandez Ojeda, Designer in Buenos Aires, Argentina
Lis Fernandez Ojeda

Designer in Buenos Aires, Argentina

Member since July 20, 2015
Lis has over five years of experience working as a product designer specializing in designing mobile experiences and more than three years of expertise as a user experience specialist. She has designed meaningful mobile experiences for companies such as, Personal Telecom, and Aeropuertos Argentina 2000 throughout her professional career. Lis is a team player with great communication skills that are utilized on every project.
Lis is now available for hire


  • Product Design Leader

    2017 - 2019
    • Led a talented group of designers to make great user interface decisions to provide our users with meaningful experiences.
    • Defined the long-term UX vision for the product, identifying value proposition and differentiation.
    • Collaborated with designers and content strategist in a highly collaborative environment.
    • Conducted weekly check-ins with team members to share designs, findings and keep up to date about company and projects initiatives.
    • Facilitated ideation sessions and design sprints with product owners, stakeholders, and developers.
    • Focused on content first, caring not only about the design but the messages and the way we talk to our users.
    • Regularly conducted user testing to validate all the design hypothesis.
    Technologies: InVision, Axure, Zeplin, Sketch
  • Mobile Product Designer

    2015 - 2017
    • Collaborated with the CTO to define features and product UX strategy.
    • Created wireframes, user scenarios, page flows to support design proposals.
    • Took initiative and ownership of responsibilities and deliverables.
    • Coordinated with the development team for an understanding of services limitations to match the user needs.
    • Ensured all copy aligned with the company's voice and tone guidelines.
    • Managed the interaction design for both company's native app respecting each OS patterns of Android and iOS.
    • Conducted user research investigation for defining product value and using validation such as interviews, survey, card sorting, or user testing.
    Technologies: Balsamiq, Adobe Photoshop, Sketch, InVision, Axure


  • Bachelor of Arts degree in Graphic Design
    2008 - 2014
    Universidad de Buenos Aires - Buenos Aires, Argentina
  • Bachelor of Arts degree in Audiovisual Production
    2005 - 2012
    Universidad de Buenos Aires - Buenos Aires, Argentina



Buenos Aires, Argentina

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