Lisa Maio
Verified Expert in Design
Designer
Vancouver, BC, Canada
Toptal member since June 3, 2020
Lisa specializes in product design and making great UI interfaces and experiences. Over the past 14 years, she has worked with large corporations and small to medium startups with a focus on branding, motion graphics, and product design. She's passionate about UX processes, agile methodologies, and user validation. She loves every form of design, including beautifully crafted UI, human-centered design, and data-driven UX.
Portfolio
Work Experience
Product Designer
Hint
- Engaged with strategy to help find product-market fit, which allowed me to contribute UX goals and provide input on design requirements and product roadmaps.
- Interviewed and tested to help validate user behaviors.
- Worked closely with remote teams to iterate on design solutions based on data analytics.
- Advocated and educated the team on design thinking and processes.
- Helped launch a COVID-19 relief project within a week to support physicians with patient registration.
- Contributed to the creation of a web and mobile audit using a prioritized hypothesis and the RICE framework.
Product Designer
Allay
- Extracted highly complex ideas to create the best MVP while executing through rapid iterations. Scoped the features from a holistic approach and led the design through development to launch.
- Delivered a new onboarding experience with a plan builder and dashboard.
- Developed the process and approach for solving the UX problems.
- Rebranded the product with a comprehensive design system.
- Facilitated design-related workshops with the team.
Product Designer
PNI Media
- Contributed to growth and development through storytelling and exploratory design concepts.
- Prepared competitor analysis maps, UX workflows, wireframes, design mockups, animation, prototypes, and presentation decks.
- Designed the end-to-end experience for Costco’s Photos app extension and received high accolades from Apple.
- Led the HEMA design pitch, which impressed the client and won them over.
- Led agile related workshops with the creative team.
Product Designer
Unbounce
- Created wireframes, user flows, and responsive designs.
- Leveraged a fundamental understanding of HTML and CSS to work effectively with engineers.
- Conducted in-person usability tests to refine and iterate on the user experience.
- Facilitated cross-organizational workshops and assisted in planning a successful onboarding plan for new designers.
- Translated insights into a visual customer journey map. the journey map was used across various teams throughout the organization to identify key areas to improve.
Brand Designer
Disney Interactive
- Collaborated with the marketing team to promote events and game features.
- Tasked with logo creation, key art manipulation, motion graphics, and Photoshop compositing.
- Launched campaigns that were featured on Disney.com, Disney Channel, Marvel, Pixar, Lucasfilm, and other third-party vendors.
- Kept the design standards of the brand at the highest possible level.
- Assisted motion graphics design training and co-led team meetings on design trends.
- Supported art direction with our global designers and translators.
Junior Graphic Designer
Obakki
- Developed the overall visual direction of the brand on various print and web projects.
- Designed and delivered output for the fashion catalogs every season.
- Analyzed Google Analytics reports and iterated on the designs.
- Hired and managed the outsourced web studio to work on the eCommerce store.
- Attended press checks to review and approve the quality of production. Ensured that color proofs, style guides, and die-cuts were signed off.
Education
Diploma in Web Design
The Art Institute of Vancouver - Vancouver
Diploma in Graphic Design
The Art Institute of Vancouver - Vancouver
Certifications
UX Design
Brainstation
Self Employment
Douglas College
Skills
Tools
Sketch, InVision, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign, Flash, Flinto, Principle, Adobe Dreamweaver, Google Sheets, Google Docs, Jira, Asana, Photo Editors
Platforms
Figma, Axure, Mobile
Industry Expertise
Healthcare, Insurance, Marketing, Health & Wellness
Other
Product Design, Brand Design, Art Direction, SaaS Design, Graphic Design, User Interface (UI), User Experience (UX), UX Research, Prototyping, Motion Graphics, UI Motion, Unity, Amplitude, UX Design, Wireframing, Information Architecture (IA), User Flows, SaaS, Dashboards, Onboarding, Brokers, UI Design, Line Icons, eCommerce, Mockups, Photography, High-fidelity Mockups, Checkout, Extensions, Printing, Responsive, Journey Mapping, Competitor Analysis & Profiling, Home, Design, Apps, Typography, Logotype, Gaming, Ads, Home Pages, Visual Design, Icon Design, Isometric Design, Interaction Design (IxD), UX Flows, Personas
Experience
- Brand Design - 14 years
- Art Direction - 10 years
- Product Design - 5 years
- SaaS Design - 5 years
- User Interface (UI) - 5 years
- User Experience (UX) - 5 years
- Prototyping - 5 years
- Motion Graphics - 4 years
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