Lisa Paruch

Designer in Los Angeles, United States

Member since November 2, 2021

As a multidisciplinary design lead with 15+ years of experience, Lisa has worked with cross-functional teams on the marketing and product sides. In addition to her design expertise, she has a background in sociology and knowledge of a range of research methods, which makes for highly effective, process-driven, and creative problem-solving. Clients agree that Lisa consistently brings keen visual judgment, a user-centered approach, and a genuine spirit of collaboration to every project.

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Portfolio

Digital Design

Amp'd: A Digital Marketing Platform for Small Business Owners
- User Experience (UX)
- User Interface (UI)
- Customer Journeys
- User Personas
- Dashboards
- Sitemaps
- Design Systems
- Branding
- Identity Design
- Wireframe to Product
- Wireframing
- Prototyping
- Agile Sprints
- Naming
- Desktop App Design
- Desktop Web Design
- Startups
- Visual Design
- Brand Guidelines
- Brand Design
- Brand Strategy
- Graphic Design
- Design
Happiest Baby — Homepage Redesign
- eCommerce UX
- eCommerce
- eCommerce Design
- Branding
- Remote User Testing
- User Experience (UX)
- User Interface (UI)
- Style Guides
- Art Direction
- Desktop Web Design
- Mobile Web Design
- Startups
- Visual Design
- Brand Guidelines
- Brand Design
- Graphic Design
- Design
- Marketing
Digital Concierge
- User Experience (UX)
- User Interface (UI)
- Design
GHOST Vape Competitive Analysis
- Competition Research
- Competitive Strategy
- UX Audits
- UI Audits
- Branding
- Brand Development
- Brand Strategy
- Design
Rise + Shine, a Morning Routine App
- Mind Maps
- UX Wireflows
- Wireframe to Product
- UI Prototyping
- Branding
- Naming
- Mobile App Design
- Native Mobile Apps
- Competitor Analysis & Profiling
- Mobile UX
- Mobile App UI
- Digital Health
- Healthcare Services
- Visual Design
- Brand Design
- Graphic Design
- Design
Studio Arts — Website Redesign
- Branding
- User Experience (UX)
- UX Wireflows
- Annotated Wireframes
- Brand Strategy
- Design

Employment

Independent Design Consultant
2016 - PRESENT
Paruch Design
- Developed the branding, design system, and end-to-end design from UX research to UI design for a new digital marketing product.
- Conducted user research, developed user flows, created wireframes and prototypes for a healthy, morning routine app.
- Conducted a five-product UXD competitive analysis covering eight criteria, including marketing profiles, SWOT analyses, user experience, user interface, and performance reviews to identify and recommend new features for a client app.
- Led a design thinking workshop to successfully quell anxieties around change and rebrand an organization with a 50-year history and a passé brand identity.
Technologies: Adobe Creative Suite, Adobe Experience Design (XD), Figma, Miro, Maze, UsabilityHub, Jira, Visual Design, Brand Guidelines, Brand Design, Brand Strategy, Content Creation, Branding, Graphic Design, Design, Event Branding, Marketing
Design Director
2017 - 2019
Happiest Baby
- Led design direction for everything from web, app, digital and print marketing, social media, and display graphics for a startup selling a smart bassinet and connected app invented to improve infant sleep and safety.
- Applied user experience design tactics to redesign the homepage within the first six months to more than double the conversion rate.
- Produced wireframes and mockups for web and mobile apps, recommended A/B tests, and reviewed usability tests to measure the impact of potential design and content changes.
- Spearheaded the development of comprehensive brand guidelines to bring more visual and verbal consistency across applications and teams.
Technologies: Adobe Creative Suite, Sketch, Zeplin, Asana, Wrike, Microsoft Office, Visual Design, Brand Guidelines, Brand Design, Content Creation, Branding, Graphic Design, Design, Event Branding, Marketing
Senior Graphic Designer | Art Director
2012 - 2016
Cedars-Sinai Medical Center
- Joined the hospital as its first in-house design lead. Conceived, designed, and produced print and digital visual communications to meet marketing objectives for campaign initiatives and fundraising events.
- Mentored teams on design for the hospital's "MD/RN Patient Experience Innovation Challenge."
- Led a multidisciplinary team to concept, design, and build a 125-foot permanent exhibit on the hospital's history.
Technologies: Adobe Creative Suite, Visual Design, Brand Guidelines, Brand Design, Branding, Graphic Design, Design, Event Branding, Marketing
Freelance Art Director | Designer
2010 - 2012
Various Company Contracts
- Art-directed and designed branding and advertising as a freelance healthcare marketing specialist at top healthcare agencies in NYC, including GSW, Health4Brands Chelsea, and Chandler Chicco Agency.
- Created boutique brand identities for small businesses.
- Developed marketing materials and ads from concept to completion for independent clients across a range of industries.
Technologies: Adobe Creative Suite, Visual Design, Graphic Design, Design, Marketing
Senior Art Director
2008 - 2010
Cline Davis & Mannn
- Art-directed an interactive game design to educate newly diagnosed diabetics on disease and lifestyle choices that could help their condition.
- Conceived and designed multi-channel healthcare promotional and educational marketing.
- Directed junior art directors and graphics staff to execute projects to completion and managed the daily workflow and brand execution for cardiovascular and diabetes accounts.
Technologies: Adobe Creative Suite, Visual Design, Brand Design, Branding, Graphic Design, Design, Marketing
2D Designer
2006 - 2008
Ralph Appelbaum Associates
- Worked on graphics and exhibit design for the Grand Teton National Park Visitor Center, Thomas Edison National Historical Park, and the U.S. Capitol Visitor Center at one of the world's largest museum exhibit design firms.
- Conceived and designed a bilingual promotional book for the Corpus Christi Museum of Science and History.
- Developed and designed a brand identity and marketing campaign for Canoa Ranch Conservation Park.
Technologies: Adobe Creative Suite, Visual Design, Branding, Graphic Design, Design, Event Branding
Designer
2005 - 2006
Kiehl's
- Designed graphics for web and print for Kiehl's, an independent natural skincare and cosmetic brand retailer now owned by L'Oréal.
- Explored new packaging designs and adapted labels for global markets.
- Conceived and mocked up store window displays for product launches and featured sales.
Technologies: Adobe Creative Suite, Visual Design, Brand Design, Branding, Graphic Design, Design, Event Branding, Marketing
Graphic Designer
2004 - 2005
And Partners
- Designed an award-winning annual report for VF Corporation, a clothing conglomerate.
- Created the covers and full layouts for multiple issues of a science institute magazine.
- Designed book covers, print ads, and direct mail pieces for a range of clients.
Technologies: Adobe Creative Suite, Visual Design, Branding, Design
Design Intern
2003 - 2003
Pentagram Design
- Interned at Pentagram, NY, on Michael Bierut's team after winning a design sprint competition hosted at my school.
- Developed and designed a range of print projects, including postcard invitations, event posters, and marketing materials for various clients as assigned.
- Obtained my first professional freelance gig, a 600+ page book titled "The Landmarks of New York City" after being referred by the team.
Technologies: Adobe Creative Suite, Visual Design, Branding, Design

Experience

Identity Design15 years
Adobe Creative Suite15 years
Design Systems7 years
User Research7 years
User Testing7 years
Adobe Experience Design (XD)5 years

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Designer in Los Angeles, United States

Portfolio

Employment

Independent Design Consultant

Design Director

Senior Graphic Designer | Art Director

Freelance Art Director | Designer

Senior Art Director

2D Designer

Designer

Graphic Designer

Design Intern

Experience

Tools

Location