Lisa Paruch, Designer in Los Angeles, CA, United States
Lisa Paruch

Designer in Los Angeles, CA, United States

Member since November 2, 2021
As a multidisciplinary design lead with 15+ years of experience, Lisa has worked with cross-functional teams on the marketing and product sides. In addition to her design expertise, she has a background in sociology and knowledge of a range of research methods, which makes for highly effective, process-driven, and creative problem-solving. Clients agree that Lisa consistently brings keen visual judgment, a user-centered approach, and a genuine spirit of collaboration to every project.
Lisa is now available for hire

Portfolio

Digital Design

Employment

  • Independent Design Consultant

    2016 - PRESENT
    Paruch Design
    • Developed the branding, design system, and end-to-end design from UX research to UI design for a new digital marketing product.
    • Conducted user research, developed user flows, created wireframes and prototypes for a healthy, morning routine app.
    • Conducted a five-product UXD competitive analysis covering eight criteria, including marketing profiles, SWOT analyses, user experience, user interface, and performance reviews to identify and recommend new features for a client app.
    • Led a design thinking workshop to successfully quell anxieties around change and rebrand an organization with a 50-year history and a passé brand identity.
    Technologies: Adobe Creative Suite, Adobe Experience Design (XD), Figma, Miro, Xeroheight, Maze, UsabilityHub, Jira
  • Design Director

    2017 - 2019
    Happiest Baby
    • Led design direction for everything from web, app, digital and print marketing, social media, and display graphics for a startup selling a smart bassinet and connected app invented to improve infant sleep and safety.
    • Applied user experience design tactics to redesign the homepage within the first six months to more than double the conversion rate.
    • Produced wireframes and mockups for web and mobile apps, recommended A/B tests, and reviewed usability tests to measure the impact of potential design and content changes.
    • Spearheaded the development of comprehensive brand guidelines to bring more visual and verbal consistency across applications and teams.
    Technologies: Adobe Creative Suite, Sketch, Zeplin, Asana, Wrike, Microsoft Office

Experience

Location

Los Angeles, CA, United States

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