Liz is a graphic designer and self-taught web developer who values sharing knowledge and ideas in cross-functional teams. With a design background focused on shaping functional, attractive, and valuable user experiences, she is keen on design principles, digital and print processes, web and user interface design, color theory, iconography, and corporate identity. Liz excels in bringing together design and technology to create impactful user experiences and help businesses progress.
Designed, created layouts, and developed landing pages, email templates, print and animation resources for social ads, and website enhancements. I also helped with content management and updates of the customer experience brand websites.
Developed website software and graphics packages to meet business requirements, implementing UI/UX best practices for the best user experience for members and clients.
Collaborated with business stakeholders and the executive management to push the brand to a higher level following the acquisition of other healthcare companies.
Partnered with copywriters and marketers to guarantee the proper design and content creation.
Led and supported design projects in benefits communication, from brainstorming to the press-check stage. I did it for the Total Rewards brand, working on the direct email, print materials, and benefits websites.
Created a cohesive branding experience through color, typography, and imagery for print and digital layouts. I also developed emails in HTML and worked with writers to create content that would effectively deliver the message.
Worked for Fortune 500 clients, including Mastercard, Amazon, Sodexo, Cisco, Cigna, and Michaels.