Lizaveta Marshchakina
Verified Expert in Design
Designer
Kraków, Poland
Toptal member since November 1, 2024
Lizaveta is a proactive UI/UX designer with six years of experience in user-centered web and mobile design. She crafts intuitive experiences that align user needs with business objectives, keeping her designs relevant and impactful. Her data-driven approach, backed by UX research, has improved customer satisfaction and conversion rates. Lizaveta works seamlessly within cross-functional teams, aligning design, development, and business goals through solid communication and trend awareness.
Portfolio
CheckUp Health
Alshaya Group
British Telecom
Severstal
Victorinox Online Store
Alo Yoga eCommerce App
Work Experience
Senior Product Designer
Toptal
- Designed public-facing pages and marketing tools that significantly boosted company revenue.
- Partnered with cross-functional teams (product managers, developers, and UX writers), ensuring smooth product launches and goal alignment.
- Led efforts to refine design processes, enhancing efficiency and ensuring scalable, consistent solutions across teams.
- Engaged in user research, A/B testing, and usability testing to validate ideas, improving user experience based on accurate data.
- Ran workshops and design sprints, driving stakeholder alignment on user needs, business priorities, and technical constraints.
- Made strategic design decisions, balancing user needs with business goals while consistently pushing for innovation and quality.
Middle UI/UX Designer
EPAM Systems
- Led user research efforts, using interviews, surveys, and usability testing to gain fundamental insights into user behaviors and preferences, driving data-informed design improvements.
- Refined information architecture, creating intuitive sitemaps, user flows, and navigation systems that enhanced usability and improved overall findability across digital products.
- Developed wireframes and prototypes, using tools like Figma and Sketch to rapidly iterate on concepts and validate design solutions with stakeholders and users.
- Elevated visual design through thoughtful use of design principles, typography, and color theory, ensuring interfaces aligned with both brand guidelines and product goals.
- Defined interaction patterns and micro-interactions, enhancing engagement and creating seamless, enjoyable user experiences.
- Ensured responsive design, adapting layouts across devices to provide consistent, high-quality experiences for desktop, mobile, and tablet users.
- Maintained and expanded design systems, creating reusable UI components and ensuring visual consistency across products and platforms.
- Collaborated closely with cross-functional teams, including developers and product managers, to gather requirements, iterate designs, and deliver successful, user-centered outcomes.
- Orchestrated usability testing sessions with over 30 participants to gather qualitative feedback, refining design features based on user interactions, ultimately increasing task completion rates by 40% and enhancing overall usability.
- Integrated WCAG 2 accessibility guidelines into all design processes, leading to a 30% increase in accessibility compliance across products.
UI/UX Designer
LeverX Group
- Managed three projects simultaneously, tailoring design processes to meet each project's unique needs.
- Conducted design thinking workshops to foster collaboration and generate innovative solutions.
- Specialized in interaction design, crafting intuitive and engaging user experiences through thoughtful user journey mapping.
- Performed wireframing and prototyping, ensuring that user needs and business goals were aligned.
- Developed UI kits, style guides, and visually compelling mockups following user-centered design principles.
- Handled stakeholder management, balancing client needs and user requirements to ensure alignment and project success.
- Oversaw user journey mapping and usability testing, leading to a 25% increase in user satisfaction and a 30% improvement in task completion rates.
- Collaborated across teams, mentoring junior designers, working with client-side teams, and supporting developers to ensure smooth implementation and successful project outcomes.
Junior UI/UX Designer
FRAIDER
- Led a full redesign of a complex interface, resulting in a 40% reduction in user errors and a 25% boost in productivity.
- Created low- and high-fidelity prototypes, developed information architecture, and conducted competitor analysis and user scenarios to inform strategic design choices.
- Built the design library, implemented adaptive design for cross-device usability, and maintained direct communication with stakeholders, supporting developers through implementation.
UI/UX Designer
Self-employed
- Designed user interfaces for web and mobile applications across varied projects and domains, showcasing adaptability and versatile design skills.
- Prioritized intuitive, user-focused designs to enhance user experience, ensuring every interface was engaging and accessible.
- Maintained clear communication with stakeholders and development teams to support seamless project execution and alignment on design goals.
Education
Bachelor's Degree in Business Administration and Management
Minsk Innovation University (MIU) - Minsk, Belarus
Bachelor's Degree in Graphic Design
Belarusian State University - Minsk, Belarus
Skills
Tools
Miro, Sketch, InVision, Adobe Illustrator, AI Tools
Platforms
Figma, Mobile
Other
Cross-functional Design, Teamwork, UI Design, User Experience (UX), Creative Problem Solving, User-centered Design (UCD), Product Design, UX Wireframes, Cross-functional Collaboration, Prototyping, User Interface (UI), SaaS, Mobile App Design, Mobile Design, Wireframing, Landing Page Design, Landing Pages, Responsive Web Design (RWD), Web UI Design, Business to Business (B2B), Information Architecture (IA), Web Applications, Web Application Design, Data Visualization, User Journey Maps, Business to Consumer (B2C), Color Theory, Typography, UI Components, Accessible Design, Flexibility, Design Systems, Research & Critical Thinking, Usability Testing, UX Design, Web Design, Mobile UI, Redesign, User Interviews, App UI, Visual Design, B2B, B2C, Artificial Intelligence (AI), Dashboard Design, UX Research, SaaS Design, MVP Design, Web App Design, Complex Application User Interfaces (UI), Mobile UI Design, Mobile UX Design, CRM Design, Marketplaces, Human-machine Interface (HMI), Human-centered Design (HCD), Edtech Design, Generative Artificial Intelligence (GenA…, Use Cases, User Flows, Gamification, Design Thinking, Healthtech, Healthcare IT, Abstracts, Graphic Design, Management, eCommerce, Business Administration, Product Discovery, Enterprise Design, Branding, Logo Design, App UX, Research, UI Testing, User Research, Subscription Model Optimization, User Retention, UX Prototyping, Industrial Equipment, Finance Reports
Experience
- Mobile UI - 6 years
- UI Design - 6 years
- Teamwork - 6 years
- Product Design - 6 years
- Figma - 6 years
- User Experience (UX) - 6 years
- User-centered Design (UCD) - 6 years
- Research & Critical Thinking - 5 years
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