Lizette Rossouw
Verified Expert in Design
UX Researcher and UI/UX Designer
Johannesburg, South Africa
Toptal member since July 25, 2022
Lizette is a creative designer with 5+ years of experience developing exceptional products in collaboration with teams from large corporations, agencies, and startups. To bring real people's voices into her designs, she starts every product conversation by examining the existing data and asking how each decision might help her customers. With strong problem-solving and analytical skills, Lizette has the ability to work at great speed and quickly adapt to evolving industry trends.
Portfolio
Intranet Redesign
Gift an Investment
International Banking Benchmark
Work Experience
UX Researcher and Designer
Lentil
- Designed an app that visually displays the employees' productivity and mental wellbeing.
- Built a brand identity guide, including color, typography, logos, and other design assets.
- Created an event-based social app that aims to bring local artists to light and enhance social experiences.
- Conducted qualitative interviews to validate hypotheses.
- Ran workshops with product managers and designers to help determine research goals and prioritize focus areas.
Head of UX Research and Design
The Delta Studio
- Designed an app that helps freelancers manage payments and become financially fit and independent with a roadmap catered to their financial needs.
- Built and designed a methodology library to help UX professionals quickly find and learn about various methodologies, including when, where, and how to use them.
- Conducted various usability tests, analyses, and reports on different startup products.
- Created three personas based on insights from user interviews with data privacy managers.
- Trained and mentored members of the UX department, including junior product designers and product managers.
User Experience Researcher and Designer
Sand Dollar Design
- Designed an app that digitized manual work for farmers and enabled real-time visibility of their farms.
- Conducted in-person usability tests with farmers and their employees to test the layout and functionality of the app.
- Ran and analyzed user interviews which helped in determining features and functionality.
- Created the interface of a point-of-sale (POS) device for a major South African telecommunications company.
- Led a competitor analysis for design agencies to help determine the design and content of the Sand Dollar Design website.
UX Consultant
Mantaray
- Conducted user research and interviews in Nigeria, Kenya, and Tanzania to help inform products aimed at African markets for a world-renowned social media company.
- Built high-fidelity prototypes to showcase products, test their usability, and inform developers regarding functionality and interactions.
- Tested the usability of a South African banking app.
- Analyzed research findings, presented reports, and advised clients on design changes and recommendations based on UX principles and best practices.
- Led international banking benchmarking, including year-to-year analysis. Collaborated with UX researchers worldwide in comparing features, functionality, design, and usability of banks around the globe.
- Conducted heuristic reviews or UX audits for various South African companies based on pre-determined heuristics and scoring.
- Examined research data and compiled findings and recommendations into UX reports, personas, and journeys.
Education
Diploma in Multimedia
University of Johannesburg - Johannesburg, South Africa
Skills
Tools
Miro, Slack, Axure RP Pro, Adobe Illustrator, Adobe CC, Adobe Experience Design (XD), Sketch, InVision App, Adobe Photoshop
Platforms
Figma, Zeppelin
Languages
HTML, CSS
Other
User Flows, User Interviews, Information Architecture (IA), Prototyping, Usability Testing, Usability Analysis, Heuristic Review, Qualitative Research, UX Wireframes, Annotated Wireframes, User Personas, UX Design, UX Research, Research Reports, Research Analysis, Interviews, User Research, Wireframing, Research & Analysis, Qualitative Reports, UX Audits, UX Review, UX Analysis, Research, User Journey Maps, Concept Testing, Personas, Web Design, Animated Prototypes, UI Design, Competitor Analysis & Profiling, Agile, Startups, Concepting, Lean Startups, Testing, Guerilla Usability Testing, Planning, Hypothesis Testing, Fintech, Validation, User Validation Testing, Workshops, UX Workshops, Agile UX, Leads, Lean UX, Benchmarking, User Validation, Product Design, Mobile App Design, Design Libraries, UI Components, Branding, Intranets, Design Systems, UX Strategy, Data Privacy, Personalization, Hypotheses Mapping (HM), Product Validation, Proof of Concept (POC), Digital Banking, Online Banking, Consumer Banking, User Journeys, User Testing, Mobile UX Design, Design Reviews, Design Consultation, Web App Design, Responsive Design, Responsive UX Design, Customer Journeys, User Experience (UX), User Experience Strategy, Competitive Analysis, Finance, Responsive Web Design (RWD), Mobile UI, Apps, Mobile UX, UI Branding
Experience
- Usability Testing - 7 years
- Qualitative Research - 7 years
- Prototyping - 7 years
- UX Wireframes - 7 years
- Figma - 4 years
- Startups - 3 years
- UX Strategy - 3 years
- Concept Testing - 3 years
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