
Lucas Petes
Verified Expert in Design
Designer
Munich, Bavaria, Germany
Toptal member since November 17, 2016
Lucas is a skilled designer, leader, and team player passionate about crafting purposeful experiences for people. Lucas has a proven track record in designing products and solving problems from various scales, industries, and platforms, positively influencing tens of millions of users.
Portfolio
Work Experience
Product Designer
RecommenderX
- Conducted workshops and user research (user journeys, flows, and maps) to comprehensively understand business goals and user needs within these complex domains.
- Designed wireframes and prototypes (InVision, HTML/CSS) to ensure understanding of the problems, reviewed proposed solutions, and guided developers.
- Found common ground and technically viable solutions with managers and developers and guaranteed implementation as designed.
- Identified patterns and designed UI elements and reusable components, simplifying interactions and reducing the user learning curve and time spent on design, dev, and sign-off.
- Developed a comprehensive UI design library for Mastercard, aligning with their brand guidelines (Sketch, Abstract).
- Wrote functional documentation (Confluence) with a handoff to developers and final homologation.
Product Designer/Manager
Hometeka
- Diagnosed and prioritized immediate actions for the legacy platform.
- Prototyped, tested hypotheses, and launched an MVP, closely monitoring key metrics for validation. Collaborated on inbound marketing strategies.
- Led the design and front-end development for the new platform, advocated for agile methodologies, and conducted post-launch user research, including A/B testing for further improvements.
Product Designer
Studio Sol
- Collaborated with the design team that redesigned the Cifra Club desktop site, a collaborative platform used daily by millions of people who want to play an instrument.
- Designed the new version of the Cifra Club Tuner app (UI/UX) used by amateur and professional musicians.
- Designed the new version of the Cifra Club mobile website that, despite providing several complex features, needed to be supported by an extensive range of devices.
- Planned and researched the development of a structured and gamified new platform for music and guitar teaching on both web and native apps.
Co-founder, Designer
Milk-it Software Farm
- Co-founded Milk-it, one of the first email marketing SaaS available in Brazil.
- Contributed to Milk-it, which provided outsourcing services, helped startups get off the ground, served as a digital arm for advertising agencies, developed new government platforms, and delivered many WordPress websites for SMEs.
- Was part of the organizing committee of the state's first Ruby on Rails event.
Education
Master of Business Administration (MBA) in Branding
UNA - Belo Horizonte, Brazil
Bachelor's Degree in Graphic Design and Industrial Design
Universidade do Estado de Minas Gerais - UEMG - Belo Horizonte, Brazil
Technical High School Degree in Information Technology
COTEMIG - Belo Horizonte, Brazil
Skills
Tools
Sketch, InVision, Adobe Fireworks, Sublime Text, GitHub, Flinto, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Git, Miro
Languages
HTML5, CSS3, CSS, PHP, JavaScript
Platforms
iOS, Android, MacOS, Windows Phone, Windows, Linux, Figma
Industry Expertise
Education
Other
Wireframing, Prototyping, Product Design, User Experience (UX), User Interface (UI), Information Architecture (IA), Ruby on Rails (RoR), Abstracts, Front-end, Redesign, Landing Page Design, Google Material Design, Android UI Design, iOS UI Design, Mobile Web Design, Training & Training Content Development, Training, Sass, Certified Scrum Product Owner (CSPO), Scrum Master, Product Management, jQuery SVG, Gamification, UI Design, Android Design Guidelines, Framer, Branding, Business, Management, Finance, Equity, Graphic Design, Motion Design, Editorial Design, Photography, Interactive UX, UX Design, Hardware, Databases, Robotics, Networks
Experience
- Prototyping - 12 years
- HTML5 - 12 years
- User Interface (UI) - 10 years
- CSS3 - 9 years
- User Experience (UX) - 7 years
- Sketch - 5 years
- Product Design - 5 years
- Figma - 4 years
Tools
- Sketch
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