Lucia Ziyuan Wang
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since February 20, 2020
Lucia is a senior product designer with a proven track record in solving complex enterprise problems with end-to-end user experience and user interface design. She excels at combining creative problem-solving and analytical thinking with elegant design solutions. Having worked in scale-ups, large enterprises, and startups, Lucia is an effective team player with a special knack for bringing diverse teams together and collaborating through brainstorm sessions and workshops.
Portfolio
Free trial dashboard for enterprise SaaS
Intuitive Inventory Management Platform Across Platforms
Work Experience
Product Strategist
Sparked Minds
- Developed and implemented the product vision for bespoke AI-driven solutions, including a B2B learning platform addressing AI adoption security challenges and organizational productivity.
- Led the design of an AI-powered chatbot for corporate training (Positive Group). Translated complex learning needs into an intuitive chat-based interface, maximizing user adoption and engagement.
- Advised B2C marketing platform (AskCory) team on UX best practices and product strategy. Delivered user-centric design and data-informed decisions, leveraging innovation frameworks such as JTBD.
- Co-authored Cycles, a best-selling innovation playbook, alongside 30+ global experts, providing actionable frameworks for AI-powered innovation methodologies.
Senior Product Designer
Silverfin
- Shaped and implemented the vision for AI-powered forecasting features in collaboration with data scientists, resulting in a 300% increase in NPS score and doubled ARPA for key UK enterprise accounts.
- Defined and delivered features from requirements to launch, including a self-serve product trial that led to a 97% trial completion rate and contributed to £97K sales opportunities.
- Collaborated closely with engineering and data teams to ensure seamless integration of AI-driven tools, elevating Silverfin’s position as a leader in AI-powered accounting.
- Built a culture of user-centric product design and development through leading design thinking workshops and design sprints and reducing usability risks and engineering waste.
- Piloted and implemented design systems and UX processes to enhance design team efficiency and introduced product team rituals that improved output quality and cross-functional collaboration.
Principle Designer & UX Strategist
Beyond Pixels Design
- Collaborated with tech teams to deliver end-to-end design solutions and redesigns. My strength lies in rapid ideation for problem-solving and solution prototyping.
- Designed new features for FIELD, a mobile app for a Lisbon-based startup aimed at making games more accessible for professional amateur players.
- Led website branding and redesign for spaceSense, a one-stop platform for workplace solutions based in Singapore.
- Designed an iOS mobile investing app for the Australian market that provided a novel solution to investing in digital currencies and assets with index funds.
- Headed end-to-end product design for a cross-border multi-currency transfer app for Koku targeted at Singapore and HK small businesses.
- Completed the responsive web app redesign for a leading inventory management company in HK.
Product Designer
ConsenSys
- Worked on the real estate tokenization platform Pangea at ConsenSys lab, a leader in the Ethereum blockchain DApps innovation.
- Developed a UI library and brand identity system deployed through a responsive front-end framework.
- Collaborated with a cross-functional team to deliver and iterated on an MVP based on early user feedback.
Product Growth Manager
Visme
- Contributed to organic user base growth from 600,000 to 750,000 with a healthy MoM churn rate.
- Redesigned new onboarding experience based on segmented user needs for better engagement.
- Created an in-app engagement strategy based on user behavior.
- Designed email drip campaigns for dormant user activation and engagement.
- Designed conversion-driven landing pages for each key product feature.
- Led conversion rate optimization (CRO) for critical landing pages such as the pricing page.
Growth Specialist
Call Levels
- Worked very closely with the founders and VP of growth as the only growth marketer on the team to lead the paid and organic acquisition marketing and growth hacking experiments for Call Levels, the fastest-growing app-as-a-service startup in the financial technology industry in the APAC region, that resulted in 2,000 to 150,000 user growth in less than a year and still counting.
- Led internal value prop design workshops that led to effective rebranding.
- Headed the conversation rate optimization (CRO) for landing pages and ad campaigns.
- Led user research and interviews and developed target customer personas that provided insights into feature prioritization and bug fixes.
- Led the content marketing efforts using search engine optimization strategies.
- Set up A/B testing for lead generation campaigns.
Education
Diploma in Arts History and Journalism
The School of the Art Institute of Chicago - Chicago, IL
Non-degree Program in History of Art
Yale University - Connecticut
Certifications
AI Competency
Mindstone
Product Management
Brain Station
Cultivating Creative Collaboration
IDEO U
Foundation Certification in User Experience
BCS, The Chartered Institute of IT
User Experience Design
Designlab
Skills
Tools
Sketch, InVision, Zeplin, Balsamiq, Adobe InDesign, Adobe Experience Design (XD), Adobe Illustrator, Proto.io, FullStory, Lookback, UsabilityHub, GitLab
Platforms
Web, Figma, WordPress, iOS, MacOS, Microsoft, Webflow CMS, Ethereum, Android, Webflow, Mobile, Azure
Industry Expertise
Banking & Finance, Real Estate, Sports, Sports & Recreation
Languages
HTML5, CSS3, HTML, CSS, JavaScript
Other
UX Design, Web App Design, Web App UX, Web App UI, High-fidelity Prototypes, User Interface (UI), Mobile Design, Mobile UX Design, Mobile Web Design, Mobile UI Design, Product Design, Digital Product Design, Consumer-facing Product Design, Mobile-first Design, Responsive Web Design (RWD), WordPress Design, Elementor, Web UX, Web UX Design, Wireframing, Interaction Design (IxD), Human-centered Design (HCD), Interviews, Ethnographic Interviews, Primary Research, Qualitative Research, Quantitative Research, Fintech, Ideation, Heuristic Review, Heuristic Evaluation, Usability Heuristics, Financial Design, Design Patterns, B2B, B2C, Landing Pages, Landing Page Design, User Experience (UX), Usability, Graphical User Interface (GUI), UI Design, User Research, Journey Mapping, Prototyping, Rapid Prototyping, User Flows, Card Sorting, Usability Testing, Visual Design, UI Branding, Web Design, Mobile App Design, User Surveys, User Interviews, Complex Application User Interfaces (UI), Design Leadership, Design Reviews, User Personas, User Journey Maps, User Stories, UX Writing, UX Wireframes, User Journeys, Data Visualization, AI Design, Dashboard Design, UX Branding, Branding, Crypto, Cryptocurrency, Cryptocurrency Payments, Cryptocurrency Wallets, Blockchain, Mobile UX, Mobile UI, Finance, Conversational UX, User Testing, UX Audits, Generative Artificial Intelligence (GenAI), Data Synthesis, Unbounce, Cryptocurrency Exchanges, Blockchain Platforms, Financial UX, Marketplace Design, Responsive Web Apps, Interface Design, UI Animation, Commercial Property, Blockchain as a Service, DApps, Platform Design, Android UI Design, Material Design, Android Material Design, Task Flows, Mobile Wallet, Redesign, Website Redesign, Navigation Design, Commercial Real Estate, Residential Real Estate, Investing, iOS App Design, iOS UX Design, iOS UI Design, iOS Design Guidelines, Interface Testing, Human Interface Design, Interactive Design, Portfolio System Design, Stock Trading, Mobile Apps, App UX, Customer Research, Interactive UI, Scroll Animations, Research Analysis, Empathy Mapping, Fantasy Sports, Wearables, Agile UX, Agile Software Development, Paper Prototyping, UI Prototyping, Inventory Management, Android Design Guidelines, User Experience Design, User Experience Strategy, Conversion Rate Optimization (CRO), Conversion Rate, Content Strategy, Design Thinking, Design Thinking Facilitation, Workshops, UX Workshops, Design Workshops, Facilitation, Workshop Facilitation, Innovation, Digital Innovation, Digital Transformation, Training, Instructional Design, Microsoft 365, Microsoft Copilot, ChatGPT, OpenAI, Artificial Intelligence (AI), Product Management, Roadmaps, Agile, Scrum
Experience
- User Research - 6 years
- Web Design - 6 years
- UX Design - 5 years
- Web App Design - 5 years
- High-fidelity Prototypes - 5 years
- Mobile Design - 5 years
- Usability - 5 years
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