Luciano Vizza, Designer in Fort Collins, CO, United States
Luciano is available for hire
Hire Luciano

Luciano Vizza

Verified Expert  in Design

Designer

Location
Fort Collins, CO, United States
Toptal Member Since
August 2, 2016

Luciano is a UX designer that has worked with over a dozen startups and small teams helping them take a more user-centered approach to their digital products. As an entrepreneur with a background in business, he understands that to design a great product it requires taking into consideration of business goals just as much as it does fulfilling user goals. Luciano is a generalist in the UX field with a focus in interaction design.

Mobile UXInVisionSketchUser Experience (UX)User ResearchUser FlowsUX ResearchWireframingRapid Interactive PrototypingiOSBalsamiqInformation Architecture (IA)Visual DesignUsability TestingAndroid

Portfolio

Image of FastER Care ER Experience project
FastER Care ER Experience
Mobile UXiOSPersonasPrototypingUser FlowsInteraction Design (IxD)+ 6 more
Image of LunchPro System Redesign project
LunchPro System Redesign
AppsMobile UXiOSAndroidMobile (Tablet)Wireframing+ 5 more
Image of Swaggable Web Redesign project
Swaggable Web Redesign
ResponsiveWireframingInVisionSketchUser ResearchUser Stories+ 4 more
Image of Mitera Mobile App project
Mitera Mobile App
User FlowsPersonasAndroidiOSRapid Prototyping
Image of Team Task App project
Team Task App
WireframingPrototypingSketchingPen & PaperCompetitor Analysis & ProfilingPersonas+ 3 more
Image of Harbinger Mobile App project
Harbinger Mobile App
Mobile UXAppsiOSUser ResearchEthnographyPersonas+ 4 more

Work Experience

Co-founder | Product Designer

2016 - PRESENT
OTL Ventures
  • Co-founded OTL Ventures, a multidisciplinary team that partners with early-stage and venture-backed startups to craft product experiences that deliver value to both their customers and their business.
Technologies: InVision, Sketch

Co-founder | User Experience Lead

2015 - 2017
G6 Health
  • Led the design of a system that allows incoming ER patients to preregister through a mobile app; improving wait times, throughput, and patient satisfaction.
  • Perform UX research for this startup, validating the problem, understanding our target personas, and testing prototypes.
  • Completed the interaction design, prototyping, and visual design for the patient-side iOS App.
  • Managed the design and development life cycles to create a more Agile workflow for our team.
  • Formulated the business plan; including marketing and sales strategy, along with other co-founders.
Technologies: Xcode, InVision, Sketch

Freelance Consultant on User Experience Design and Product Strategy

2015 - 2016
Freelance Work
  • Worked with multiple clients to apply user-centered designed principles (like user research and prototyping) in order to create great experiences that meet user and business goals.
  • Redesigned an intertwined software system for pharmaceutical reps, medical offices, and restaurants, including four separate products across multiple platforms (web and native apps).
  • Completed the design of an eCommerce native iOS app, focused on the purchasing and selling outdoor gear.
  • Designed a restaurant reservation system for both iOS and Android including a restaurant (tablet) and consumer (phone) facing platforms.
  • Performed a redesign of a consumer-facing responsive web application by refocusing the product to increase engagements.
  • Devised an internal scheduling tool for a head hunting firm used by their clients, candidates, and account executives.
Technologies: Zeplin, InVision, Sketch

Product Designer

2015 - 2015
Memory Science
  • Was appointed by the CEO/founder as the sole product designer to focus on improving their digital learning platform.
  • Performed a heuristic analysis of the current web platform and marketplace.
  • Designed an updated sign-up flow, reorganized the navigation, simplified content creation, and changed the checkout flow to match current design patterns.
  • Redesigned a new homepage that focused on improving sign-up conversions.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch

Co-founder | Product Lead

2013 - 2015
WePlanIt
  • Led the research, customer development, product strategy, experience design, and implementation of a native iOS app.
  • Created the user stories, user flows, wireframes, visual mockups, and prototype.
  • Served as the product manager for our small team.
  • Ran business operations, marketing, and branding.
Technologies: InVision, Sketch, Balsamiq
2012 - 2015

Bachelor's Degree in Business Administration and Entrepreneurship

Southern Methodist University - Dallas, TX (USA)