
Luciano Vizza
Verified Expert in Design
Designer
Fort Collins, CO, United States
Toptal member since August 2, 2016
Luciano is a UX designer that has worked with over a dozen startups and small teams helping them take a more user-centered approach to their digital products. As an entrepreneur with a background in business, he understands that to design a great product it requires taking into consideration of business goals just as much as it does fulfilling user goals. Luciano is a generalist in the UX field with a focus in interaction design.
Portfolio
Work Experience
Co-founder | Product Designer
OTL Ventures
- Co-founded OTL Ventures, a multidisciplinary team that partners with early-stage and venture-backed startups to craft product experiences that deliver value to both their customers and their business.
Co-founder | User Experience Lead
G6 Health
- Led the design of a system that allows incoming ER patients to preregister through a mobile app; improving wait times, throughput, and patient satisfaction.
- Perform UX research for this startup, validating the problem, understanding our target personas, and testing prototypes.
- Completed the interaction design, prototyping, and visual design for the patient-side iOS App.
- Managed the design and development life cycles to create a more Agile workflow for our team.
- Formulated the business plan; including marketing and sales strategy, along with other co-founders.
Freelance Consultant on User Experience Design and Product Strategy
Freelance Work
- Worked with multiple clients to apply user-centered designed principles (like user research and prototyping) in order to create great experiences that meet user and business goals.
- Redesigned an intertwined software system for pharmaceutical reps, medical offices, and restaurants, including four separate products across multiple platforms (web and native apps).
- Completed the design of an eCommerce native iOS app, focused on the purchasing and selling outdoor gear.
- Designed a restaurant reservation system for both iOS and Android including a restaurant (tablet) and consumer (phone) facing platforms.
- Performed a redesign of a consumer-facing responsive web application by refocusing the product to increase engagements.
- Devised an internal scheduling tool for a head hunting firm used by their clients, candidates, and account executives.
Product Designer
Memory Science
- Was appointed by the CEO/founder as the sole product designer to focus on improving their digital learning platform.
- Performed a heuristic analysis of the current web platform and marketplace.
- Designed an updated sign-up flow, reorganized the navigation, simplified content creation, and changed the checkout flow to match current design patterns.
- Redesigned a new homepage that focused on improving sign-up conversions.
Co-founder | Product Lead
WePlanIt
- Led the research, customer development, product strategy, experience design, and implementation of a native iOS app.
- Created the user stories, user flows, wireframes, visual mockups, and prototype.
- Served as the product manager for our small team.
- Ran business operations, marketing, and branding.
Education
Bachelor's Degree in Business Administration and Entrepreneurship
Southern Methodist University - Dallas, TX (USA)
Skills
Tools
InVision, Sketch, Balsamiq, Xcode, Adobe Photoshop, Adobe Illustrator, Zeplin
Platforms
iOS, Mobile, Mobile (Tablet), Android
Other
Interaction Design (IxD), Mobile UX, App Design, Apps, Ethnography, User Experience (UX), User Research, User Flows, UX Research, Wireframing, Rapid Interactive Prototyping, Design Thinking, Personas, Prototyping, Interactive Prototypes, Rapid Prototyping, Responsive, User Stories, Storyboarding, Sketching, Pen & Paper, Competitor Analysis & Profiling, Mobile First, Usability Testing, Usability, User Testing, User Journeys, Information Architecture (IA), Visual Design
Experience
- Sketch - 4 years
- User Experience (UX) - 4 years
- UX Research - 4 years
- Wireframing - 4 years
- Rapid Interactive Prototyping - 4 years
- Interaction Design (IxD) - 4 years
- Mobile UX - 4 years
- InVision - 4 years
Tools
- InVision
- Sketch
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