Luciano Vizza, Designer in Fort Collins, CO, United States
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Luciano Vizza

Verified Expert  in Design


Fort Collins, CO, United States
Toptal Member Since
August 2, 2016

Luciano is a UX designer that has worked with over a dozen startups and small teams helping them take a more user-centered approach to their digital products. As an entrepreneur with a background in business, he understands that to design a great product it requires taking into consideration of business goals just as much as it does fulfilling user goals. Luciano is a generalist in the UX field with a focus in interaction design.


Work Experience

Co-founder | Product Designer

2016 - PRESENT
OTL Ventures
  • Co-founded OTL Ventures, a multidisciplinary team that partners with early-stage and venture-backed startups to craft product experiences that deliver value to both their customers and their business.
Technologies: InVision, Sketch

Co-founder | User Experience Lead

2015 - 2017
G6 Health
  • Led the design of a system that allows incoming ER patients to preregister through a mobile app; improving wait times, throughput, and patient satisfaction.
  • Perform UX research for this startup, validating the problem, understanding our target personas, and testing prototypes.
  • Completed the interaction design, prototyping, and visual design for the patient-side iOS App.
  • Managed the design and development life cycles to create a more Agile workflow for our team.
  • Formulated the business plan; including marketing and sales strategy, along with other co-founders.
Technologies: Xcode, InVision, Sketch

Freelance Consultant on User Experience Design and Product Strategy

2015 - 2016
Freelance Work
  • Worked with multiple clients to apply user-centered designed principles (like user research and prototyping) in order to create great experiences that meet user and business goals.
  • Redesigned an intertwined software system for pharmaceutical reps, medical offices, and restaurants, including four separate products across multiple platforms (web and native apps).
  • Completed the design of an eCommerce native iOS app, focused on the purchasing and selling outdoor gear.
  • Designed a restaurant reservation system for both iOS and Android including a restaurant (tablet) and consumer (phone) facing platforms.
  • Performed a redesign of a consumer-facing responsive web application by refocusing the product to increase engagements.
  • Devised an internal scheduling tool for a head hunting firm used by their clients, candidates, and account executives.
Technologies: Zeplin, InVision, Sketch

Product Designer

2015 - 2015
Memory Science
  • Was appointed by the CEO/founder as the sole product designer to focus on improving their digital learning platform.
  • Performed a heuristic analysis of the current web platform and marketplace.
  • Designed an updated sign-up flow, reorganized the navigation, simplified content creation, and changed the checkout flow to match current design patterns.
  • Redesigned a new homepage that focused on improving sign-up conversions.
Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch

Co-founder | Product Lead

2013 - 2015
  • Led the research, customer development, product strategy, experience design, and implementation of a native iOS app.
  • Created the user stories, user flows, wireframes, visual mockups, and prototype.
  • Served as the product manager for our small team.
  • Ran business operations, marketing, and branding.
Technologies: InVision, Sketch, Balsamiq
2012 - 2015

Bachelor's Degree in Business Administration and Entrepreneurship

Southern Methodist University - Dallas, TX (USA)