Luka Vida

Luka Vida

Zagreb, Croatia
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Luka Vida

Luka Vida

Designer
Zagreb, Croatia
Member since March 29, 2016
Luka is a UX designer with 10 years of experience building digital solutions and more than 5 on mobile platforms. He has designed mobile and web solutions and led teams for clients ranging from small startups to large U.S. and EU companies with multi-million audiences. He is a Lean mentor and uses qualitative and quantitative research methods to validate assumptions and design products that achieve results and improve users' lives.
Luka is now available for hire
Portfolio
Employment
  • UX Designer
    Salony (via Toptal)
    2016 - 2017
    • Redesigned a platform's business-facing app structure to clarify the conceptual model, redesigned the existing components, and designed new features to ensure usability and value for users (iOS and web).
    • Prioritized the design and development of the platform's customer-facing side, based on data analysis, to ensure product growth (retention and activation from AARRR model; iOS).
    • Researched user habits and based on insights, introduced simple personalization (context, history, and prediction) as the first step in increasing the retention and activation.
    • Optimized the team's process—improving speed and flexibility in the design phase (structure, symbols, reviews), and providing a clear input for the development phase (guide, specs, prototypes, & assets).
    • Initiated user research practice (direct bite-sized personal contact with customers through WhatsApp).
    • Made designs that will be published through the first 6 months of 2017.
    Technologies: Sketch, InVision, Google Analytics, Facebook Analytics, Pivotal Tracker
  • UX Designer | Project Manager
    Five NYC
    2013 - 2016
    • Facilitated multiple onsite workshops (U.S. and EU) with stakeholders to define goals and/or initiate the project.
    • Facilitated the definition of user challenges and goals: solution features, flows, and priorities for more than a dozen large projects.
    • Delivered detailed wireframes, prototypes, and interaction design specifications for iOS, Android, Windows, and web projects.
    • Established a quick prototyping process by creating a bridge between Balsamiq wireframes and InVision prototypes.
    • Established usability testing process and led usability tests on 5 large projects (both on site and remote).
    • Led teams of designers and developers in the delivery of products for more than a million users.
    Technologies: Sketch, InVision, Balsamiq, Lookback, HTML5, CSS3, JavaScript
Education
  • Certificate of Completion in Human-Computer Interaction, Gamification, Behavioral Economics, Designing Cities
    Coursera - Online
    2013 - 2014
  • Master's Degree in Computer Science
    University of Zagreb - Zagreb, Croatia
    2011 - 2013
  • Bachelor's Degree in Computer Science
    University of Zagreb - Zagreb, Croatia
    2007 - 2011
Experience
  • HTML/CSS13 years
  • UX Design5 years
  • Mobile Apps5 years
  • User Testing3 years
  • Prototyping3 years
  • Market Research2 years
  • Product Design2 years
  • Sketch2 years
Tools
  • Sketch
Zagreb, Croatia
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