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Luka Vida

Luka Vida

Designer
Zagreb, Croatia
Member since March 29, 2016
Luka is a professional who's spent the past several years building and leading products for US and European clients. Lean methods, market & customer research, and a mini MBA allow him to quickly grasp the business landscape and prioritize efforts. As a CS major, he quickly gauges the ROI of a technical effort and works well with development teams. Experience in UX, prototyping, and user testing helps Luka deliver products that people will love.
Luka is now available for hire
Portfolio
Employment
  • UX Designer
    2016 - 2017
    Salony (via Toptal)
    • Redesigned a platform's business-facing app structure to clarify the conceptual model, redesigned the existing components, and designed new features to ensure usability and value for users (iOS and web).
    • Prioritized the design and development of the platform's customer-facing side, based on data analysis, to ensure product growth (retention and activation from AARRR model; iOS).
    • Researched user habits and based on insights, introduced simple personalization (context, history, and prediction) as the first step in increasing the retention and activation.
    • Optimized the team's process—improving speed and flexibility in the design phase (structure, symbols, reviews), and providing a clear input for the development phase (guide, specs, prototypes, & assets).
    • Initiated user research practice (direct bite-sized personal contact with customers through WhatsApp).
    • Made designs that will be published through the first 6 months of 2017.
    Technologies: Sketch, InVision, Google Analytics, Facebook Analytics, Pivotal Tracker
  • UX Designer | Project Manager
    2013 - 2016
    Five NYC
    • Facilitated multiple onsite workshops (U.S. and EU) with stakeholders to define goals and/or initiate the project.
    • Facilitated the definition of user challenges and goals: solution features, flows, and priorities for more than a dozen large projects.
    • Delivered detailed wireframes, prototypes, and interaction design specifications for iOS, Android, Windows, and web projects.
    • Established a quick prototyping process by creating a bridge between Balsamiq wireframes and InVision prototypes.
    • Established usability testing process and led usability tests on 5 large projects (both on site and remote).
    • Led teams of designers and developers in the delivery of products for more than a million users.
    Technologies: Sketch, InVision, Balsamiq, Lookback, HTML5, CSS3, JavaScript
Education
  • Certificate of Completion in Human-Computer Interaction, Gamification, Behavioral Economics, Designing Cities
    2013 - 2014
    Coursera - Online
  • Master's Degree in Computer Science
    2011 - 2013
    University of Zagreb - Zagreb, Croatia
  • Bachelor's Degree in Computer Science
    2007 - 2011
    University of Zagreb - Zagreb, Croatia
Experience
  • HTML/CSS13 years
  • UX Design5 years
  • Apps5 years
  • Prototyping3 years
  • User Testing3 years
  • Sketch2 years
  • Product Design2 years
  • Market Research2 years
Tools
  • Sketch
Zagreb, Croatia
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