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Luka Vida

Luka Vida

Zagreb, Croatia
Member since March 29, 2016
Luka is a professional who's spent the past several years building and leading products for US and European clients. Lean methods, market & customer research, and a mini MBA allow him to quickly grasp the business landscape and prioritize efforts. As a CS major, he quickly gauges the ROI of a technical effort and works well with development teams. Experience in UX, prototyping, and user testing helps Luka deliver products that people will love.
Luka is now available for hire
  • UX Designer
    2016 - 2017
    Salony (via Toptal)
    • Redesigned a platform's business-facing app structure to clarify the conceptual model, redesigned the existing components, and designed new features to ensure usability and value for users (iOS and web).
    • Prioritized the design and development of the platform's customer-facing side, based on data analysis, to ensure product growth (retention and activation from AARRR model; iOS).
    • Researched user habits and based on insights, introduced simple personalization (context, history, and prediction) as the first step in increasing the retention and activation.
    • Optimized the team's process—improving speed and flexibility in the design phase (structure, symbols, reviews), and providing a clear input for the development phase (guide, specs, prototypes, & assets).
    • Initiated user research practice (direct bite-sized personal contact with customers through WhatsApp).
    • Made designs that will be published through the first 6 months of 2017.
    Technologies: Sketch, InVision, Google Analytics, Facebook Analytics, Pivotal Tracker
  • UX Designer | Project Manager
    2013 - 2016
    Five NYC
    • Facilitated multiple onsite workshops (U.S. and EU) with stakeholders to define goals and/or initiate the project.
    • Facilitated the definition of user challenges and goals: solution features, flows, and priorities for more than a dozen large projects.
    • Delivered detailed wireframes, prototypes, and interaction design specifications for iOS, Android, Windows, and web projects.
    • Established a quick prototyping process by creating a bridge between Balsamiq wireframes and InVision prototypes.
    • Established usability testing process and led usability tests on 5 large projects (both on site and remote).
    • Led teams of designers and developers in the delivery of products for more than a million users.
    Technologies: Sketch, InVision, Balsamiq, Lookback, HTML5, CSS3, JavaScript
  • Certificate of Completion in Human-Computer Interaction, Gamification, Behavioral Economics, Designing Cities
    2013 - 2014
    Coursera - Online
  • Master's Degree in Computer Science
    2011 - 2013
    University of Zagreb - Zagreb, Croatia
  • Bachelor's Degree in Computer Science
    2007 - 2011
    University of Zagreb - Zagreb, Croatia
  • HTML/CSS13 years
  • UX Design5 years
  • Apps5 years
  • Prototyping3 years
  • User Testing3 years
  • Sketch2 years
  • Product Design2 years
  • Market Research2 years
  • Sketch
Zagreb, Croatia
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