Luzalma Gonzalez

Designer

Miami, FL, United States

Member since June 29, 2016

Luzalma is a multi-disciplinary designer and creative professional with over seven years of experience, currently based in Miami, FL. Her specialties include graphic design for print and web, UI/UX, illustration, storyboarding, art direction, and concept development.

Illustration Product Design User Interface (UI)Art Direction Adobe Illustrator Adobe Creative Suite Adobe Photoshop Adobe InDesign iOS Sketch Branding Creative Direction Android User Experience (UX)Show more

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Portfolio

Digital Design

Collabo Fingers
- User Interface (UI)
- Web Design
You+
- App Design
- User Interface (UI)
- Product Design
Investco
- Web Design
Plus
- User Interface (UI)
- Product Design
- App Design
Office Depot
- Graphic Design
- Conceptual Design
- Posters
- Illustration
Blackdove
- Package Design
- Graphic Design
- Ad Campaigns

Employment

Graphic Designer
2016 - PRESENT
Alma Advertising
- Collaborated in the development of collateral materials, digital and print for advertising campaigns. Clients include McDonalds, Tobacco Free Florida, PNC Bank, Sprint, Clorox, and Netflix.
Technologies: Adobe Creative Suite
Senior UX Designer
2016 - 2016
AutoNation
- Strategized, designed, developed, and tested interactive elements for AutoNation to create the most efficient online user experience.
- Developed and maintained design mockups, usage scenarios, prototypes, navigation maps, and other design documents.
Technologies: Adobe Photoshop
Graphic Designer
2015 - 2016
Office Depot Global Headquarters
- Collaborated with the in-house marketing department in designing materials that implement the company brand. Materials include catalogs, direct mail, print ads, in-store signage, trade show displays, posters, and presentations.
Technologies: Adobe Photoshop, Illustrator, InDesign
Graphic Designer
2015 - 2016
Cyalume Technologies
- Collaborated with the in-house marketing department in designing materials that implement the company brand. Materials include catalogs, direct mail, print ads, trade show displays, and presentations.
Technologies: Adobe Photoshop, InDesign, Illustrator
Graphic Designer
2014 - 2016
The Creative Group
- Designed for a variety of clients, including Office Depot, WatchFacts, Beber Silverstein Group, SapientNitro, Pharmahealth, and Latin Trade Group.
Technologies: Adobe Photoshop, InDesign, Illustrator, Sketch
Graphic Designer
2015 - 2015
Discovery Communications
- Developed high-fidelity storyboards for Ford Ecosport, as part of an ad campaign with Discovery Home & Health.
Technologies: Adobe Photoshop
Graphic Designer
2015 - 2015
SapientNitro
- Collaborated in the development of high fidelity comps for ADT Security, as part of a social media campaign featuring actor Ving Rhames. Designed web assets as part of the content management team. Assets created were for implementation on Chrysler’s Dodge and Fiat websites.
Technologies: Adobe Photoshop
Graphic Designer
2015 - 2015
Blackdove, Inc.
- Designed collateral materials, including package design, for their motion art distribution platform in partnership with Samsung.
Technologies: Adobe Photoshop, InDesign, Illustrator, PowerPoint
UI Designer
2014 - 2015
You+
- Collaborated with a team of developers to evolve the experience and visual aesthetic for a multi-platform health and wellness app. Designs were implemented on Android, iOS, and web.
Technologies: Sketch
Graphic Designer
2014 - 2014
Boat International Media
- Provided image editing for various periodical and annual print publications. Publications include Superyachts 2015, Showboats International 2014, and Charterfleet International 2014.
Technologies: Adobe Photoshop, InDesign
Graphic Designer
2014 - 2014
Silverback Creative
- Collaborated with a team of designers to evolve the experience and visual aesthetic for web and mobile platforms. Designed print materials, advertising, and branding for numerous clients.
Technologies: Adobe Photoshop, InDesign, Illustrator
UI/UX Designer
2013 - 2013
Semper Semper Studios
- Collaborated with a team of developers to evolve the experience and visual aesthetic for multi-platform business apps. Platforms included web, iOS, and Android. Clients included YouPlus and Claro Video.
Technologies: Adobe Photoshop, Sketch

Education

Bachelor's degree in Graphic Design and Illustration
2006 - 2011
The Art Institute - Miami
Diploma in Painting and Drawing
2005 - 2006
Escuela de Artes Plásticas y Diseño - Puerto Rico

Experience

Adobe Creative Suite12 years
Illustration12 years
Graphic Design7 years
Branding6 years
User Interface (UI)5 years
Product Design5 years
Sketch4 years
Art Direction3 years

Tools

Adobe Creative Suite
Sketch

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