Marco creates positive changes via human-centered innovation. A well-rounded designer, he's honed his skills at international consultancies (Fjord and IDEO), a boutique digital product agency (Hanzo), a data-driven startup (SumAll), and his own social good project, Streetlives. He specializes in designing products and service that drive organizational, business, and societal impact. His work has been recognized by IxDA, EYA, and Adobe.
Worked at IED which was founded in 1966 in Milan as a design school. Today IED is an international design education network that spans across 11 cities in Italy, Spain, and Brazil.
Established a more open, collaborative, and innovative corporate culture.
Redesigned the internal communication flows with the launch of a pilot which resulted in the creation of several transnational and cross-disciplinary projects.
Achieved an ROI of 220% in three years from streamlined internal communication alone.
Technologies: Trello, Asana, Google Slides, Adobe InDesign, Sketch, InVision, Figma
Project Lead | Senior UX and Service Designer
2017 - 2018
Worked at Hanzo, a boutique digital product design and development studio with a strong focus on shipping excellent products. Founded in Madrid in 2009, it’s currently a distributed organization with a physical presence in Madrid, Barcelona, and London.
Shipped—through lean and agile methodologies—a B2B financial services product that reduced complexity and streamlined deal offering processes and a revolutionary B2C healthcare service for the Spanish market.
Focused on talent growth, seeding, nurturing, and establishing supportive feedback practices in project teams and at a studio level, resulting in a culture of increased collaboration, higher quality creative solutions.
Technologies: Figma, Sketch, Google Suite (Docs, Spreadsheet, Slides), Adobe Suite (Illustrator, Photoshop, InDesign, Premiere, After Effects), Principle, InVision, Asana, Trello
Senior Interaction Designer
2015 - 2016
Worked at IDEO, a global design company that creates a positive impact through design.
Honed my design thinking skills.
Brought an interaction design lens to insight discovery and visualization, combining the power of stories and data.
Contributed to the design and launch of strategic interventions, digital products, and end-to-end experiences that were focused on customer-centered innovation and organizational change.
Improved internal processes that resulted in a more inclusive digital practice and a stronger portfolio due to studio-wide digital inspiration activities.
Achieved higher employee engagement by facilitating difficult conversations through mindful rituals and human-centered technology.
Increased resources and optimized the project pipeline due to a human-centered business and people intelligence product.
Technologies: Figma, Sketch, Google Suite (Docs, Spreadsheet, Slides), Adobe Suite (Illustrator, Photoshop, InDesign, Premiere, After Effects), Principle, InVision, CSS/HTML, Arduino, Processing
Product Owner | Product and Service Designer
2014 - 2015
Worked at SumAll, its mission is to democratize data: enabling SMEs to have access to data to improve their business and tools that can help them act upon it.
Honed my skills in Agile and lean design and product development.
Redesigned SumAll’s entire iOS experience which resulted in a 100%+ yearly user acquisition on mobile.
Optimized the acquisition features during sign up, onboarding, and the initial experience which resulted in a significant acquisition uptake of SumAll’s web platform concurrent with a reduction of onboarding customer support tickets.
Spearheaded customer research efforts (quality and quantitative) that translated into a pivot from a generic “premium” package to the revenue-generating products, SumAll Insights and SumAll Reports.
Pioneered and spread a customer-driven product development mindset and practice across the team.
Technologies: Figma, Sketch, Google Suite (Docs, Spreadsheet, Slides), Adobe Suite (Illustrator, Photoshop, InDesign, Premiere, After Effects), InVision, CSS/HTML, Trello, Jira
Mid-weight Interaction and Service Designer
2013 - 2014
Worked at Fjord, an international design and innovation consultancy that focused on designing services and digital products. Founded in 2011 in London, Fjord was acquired by Accenture in May 2013.
Worked on digital transformation projects, focusing on UX and interaction design for products and services. Responsibilities included user research, design strategy, workshop facilitation, conceptualization, wireframing and prototyping, and project and client management.
Collaborated with Fjord Madrid’s managing director on explorative design fictions for emerging technologies, fostering debate through design.
Designed for the following clients include Telefónica, BBVA, Fon, KPN, and the European Union.
Technologies: Sketch, Merlin, Adobe Suite (Fireworks, Illustrator, Photoshop, InDesign, Premiere, After Effects), Principle, Flinto, InVision, Proto.io
Interaction and Service Designer
2011 - 2012
Practiced, improved, and expanded my design skills on projects that spanned across a broad spectrum involving multiple platforms and recreational content to interactive installations.
Worked on little and big-picture UX and UI details and made crucial contributions in generating strategies for businesses in a service-design context. These clients include BBVA, Telefónica, and Movistar.
Technologies: Sketch, Google Suite (Docs, Spreadsheet, Slides), Adobe Suite (Fireworks, Illustrator, Photoshop, InDesign, Premiere, After Effects), Flinto, InVision