Maria Alonso, Designer in London, United Kingdom
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Maria Alonso

Verified Expert  in Design

Bio

Maria is an energetic lead product designer with expertise in responsive web and app design. Over a decade, she's led projects for clients like Foolproof, Flo Health, UsTwo, The Bio Agency, Sapient, Farfetch, New Look, Trouva, Sky, and BBC, transforming business needs into award-winning experiences. Skilled in all product design facets and passionate about innovation, Maria aims to create products that people love.

Portfolio

Work Experience

Senior Product Designer

2023 - 2024
Foolproof
  • Implemented best UX practices to improve the online purchase process for Sky Glass, TV, and Broadband, making it more intuitive and user-friendly.
  • Launched the new Sky Glass TV, integrating cutting-edge design and user experience principles to redefine entertainment.
  • Streamlined customer journey. Overhauled the digital shopping experience by applying the best UX strategies, simplifying the process of selecting and purchasing Sky's digital products.
Technologies: Figma, Miro, Competitor Analysis & Profiling, Design Leadership, Subscriptions, User Interface (UI), Responsive Web Design (RWD), Websites, Conversion, Conversion Rate Optimization (CRO), Landing Page Design, UI Design, Web UI, Web UX, Interaction Design (IxD), Product Design, Mobile Design, UX Design, Entertainment & Leisure, Journey Mapping, Minimum Viable Product (MVP), Mockups, Web

Senior Product Designer

2021 - 2023
Flo
  • Designed the vision for the pregnancy app in an end-to-end process.
  • Led the design process for numerous new features, launched fake door experiments, and played a key role in the launch of "Pregnancy Weekly Stories" (recently awarded with The Drum Awards).
  • Contributed to efforts that achieved a 30% improvement in user engagement 
and a 20% increase in app downloads.
Technologies: Figma, Miro, Competitor Analysis & Profiling, UX Research, Premium Content Subscriptions, Subscriptions, Conversion, Growth, UI Design, Interaction Design (IxD), Mobile App Design, Product Design, Mobile Design, UX Design, Journey Mapping, Minimum Viable Product (MVP), Mockups

Senior Product Designer

2020 - 2021
Ustwo
  • Spearheaded the development of a new design system for GfK's B2B client platform. This initiative was focused on creating a scalable and flexible design framework that could accommodate the platform's evolving needs and enhance the overall usability.
  • Enhanced GfK's user experience with a design system, ensuring a seamless interface for a diverse customer base, effectively meeting user needs.
  • Transformed GfK, the global leader in consumer goods data and analysis, through a strategic transformation.
Technologies: Design Systems, DataViz, Brainstorming, Competitor Analysis & Profiling, User Interface (UI), Websites, Conversion, UI Design, Web UI, Web UX, Product Design, Mobile Design, UX Design, Journey Mapping, Minimum Viable Product (MVP), Mockups, Web

Senior Product Designer

2018 - 2019
Trouva
  • Led the creation of the Trouva app to enable user discovery and shopping from independent boutiques.
  • Worked closely with engineers and executives to align the app's vision and execution strategy.
  • Launched the MVP (Minimum Viable Product) version of the Trouva app successfully within an 8-week timeframe.
Technologies: Figma, Miro, Responsive Web Design (RWD), Websites, Conversion, UI Design, Web UX, Interaction Design (IxD), Mobile App Design, Product Design, Mobile Design, UX Design, Journey Mapping, Minimum Viable Product (MVP), Mockups

Senior Product Designer

2018 - 2019
Farfetch
  • Designed new features for iOS and Android such as "Shop the Look" and many others.
  • Redesigned a new filtering experience for the responsive site, iOS and Android app.
  • Created solutions that helped improve the Loyalty Program experience.
  • Executed all visual design stages from concept to final hand-off to engineering.
  • Organized and facilitated design workshops in Porto's offices.
Technologies: Design Systems, Principle, Zeplin, Abstracts, Usertesting.com, Figma, InVision, UX Research, Premium Content Subscriptions, Subscriptions, User Interface (UI), Responsive Web Design (RWD), Websites, UI Design, Web UI, Web UX, Interaction Design (IxD), Mobile App Design, Product Design, Mobile Design, UX Design, Journey Mapping, Mockups, Web

Senior Product Designer

2017 - 2018
New Look
  • Collaborated with a internal teams to develop and craftcreate stakeholder workshops.
  • Translated insights and feedback into features and specifications.
  • Developed IA structures, wireframed key screens, interactions, and new features.
  • Performed A/B user testing with InVision and developed the consolidated feedback into final UI designs.
  • Created deck work and assets for business presentations.
Technologies: Design Systems, Principle, Zeplin, Abstracts, Usertesting.com, Figma, InVision, User Interface (UI), Responsive Web Design (RWD), Websites, UI Design, Web UI, Web UX, Interaction Design (IxD), Product Design, Mobile Design, UX Design, Journey Mapping, Mockups, Web

Senior UX and Visual Designer

2016 - 2016
Sky Sports Leeds
  • Redesigned a new responsive site for Sky Sport DE & UK.
  • Collaborated with a cross-functional team of product managers, researchers, architects, and developers.
  • Created low- and high-fidelity wireframes and prototypes.
  • Conducted onsite and remote usability testing with existing and potential users.
  • Worked in tandem with developers and the QA team to ensure that the end-product was aligned.
Technologies: Presentations, Business, User Interface (UI), Responsive Web Design (RWD), UI Design, Web UI, Web UX, Interaction Design (IxD), Mobile Design, UX Design, Sports, Entertainment & Leisure, Journey Mapping, Mockups, Web

Lead UX Designer TV Platform

2015 - 2016
BBC Manchester
  • Designed solutions that directly impacted business decisions for BBC’s hugely popular Red Button.
  • Worked across multiple teams of product managers, researchers, architects, and developers.
  • Created user interface designs for the TV app, user flows, and key screens.
  • Refined the UI screens for development using exiting components.
Technologies: Apple Keynote, Design Systems, Principle, Zeplin, Abstracts, Usertesting.com, Figma, InVision, UI Design, UX Design, Entertainment & Leisure, Journey Mapping, Mockups

Lead UX/UI Designer

2013 - 2015
Now TV (Sky Television)
  • Redesigned the whole TV experience for NOW TV and developed a new channel exclusive for kids.
  • Generated ideas that helped to bring the project to life.
  • Created engaging UI mock-ups and concept designs for the TV, desktop, and mobile app.
  • Worked closely with researchers, developers, and the product team.
  • Provided a new UI design based on Material Design created by TADO.
Technologies: Adobe Illustrator, Apple Keynote, Principle, Zeplin, Abstracts, Usertesting.com, Figma, InVision, Responsive Web Design (RWD), UI Design, UX Design, Entertainment & Leisure, Journey Mapping, Mockups, Web

Senior UX/UI Designer

2013 - 2013
House of Fraser
  • Created engaging design and a structured web layout across a diverse range of touch points.
  • Created UI mock-ups and concept designs for the responsive site.
  • Designed a new style guide to have a consistent identity across all products.
  • Collaborated with marketing teams to develop visual strategies for the brand.
Technologies: Apple Keynote, Design Systems, Principle, Zeplin, Abstracts, Usertesting.com, Figma, InVision, Responsive Web Design (RWD), Websites, UI Design, Web UI, Web UX, Interaction Design (IxD), Mobile Design, UX Design, Journey Mapping, Mockups, Web

Middleweight UX/UI Designer

2011 - 2013
ITV
  • Designed the strategy and development of the ITV player across all platforms, including the online portion.
  • Ensured the ITV rebrand was implemented on all digital platforms.
  • Designed user flows and key screens for iPlayer, ITV.com, and the Android and iOS app.
  • Collaborated closely with the development team to bring the brand to life.
Technologies: Apple Keynote, Design Systems, Principle, Zeplin, Abstracts, Usertesting.com, Figma, InVision, User Interface (UI), Websites, UI Design, Web UI, Web UX, Interaction Design (IxD), Mobile Design, UX Design, Entertainment & Leisure, Journey Mapping, Mockups, Web

Graphic Designer

2007 - 2011
SapienNitro + DAD ( Digital and Direct )
  • Led the new team in generating inspiring conceptual and project design work.
  • Managed all aspects of the design department and new team.
  • Collaborated with the creative director to produce concepts for pitches.
Technologies: Apple Keynote, Adobe Photoshop, QuarkXpress, Adobe Illustrator

Education

2004 - 2007

Bachelor of Arts Degree in Graphic Design

Escuela de Artes de Corella - Navarra, Spain

Skills

Tools

Google Slides, Usertesting.com, Adobe CC, InVision, Principle, Adobe Photoshop, Zeplin, Apple Keynote, Adobe Illustrator, QuarkXpress, Miro, Canvas

Industry Expertise

Entertainment & Leisure, Sports

Platforms

Web, Figma, iOS, Xbox

Other

User Interface (UI), Mobile App Design, Keynote Templates, TV App Design, Wireframing, UI Design, UX Design, eCommerce, Web UI, Web UX, Web Design, Product Design, Subscriptions, Competitor Analysis & Profiling, Design Leadership, UX Research, Premium Content Subscriptions, Responsive Web Design (RWD), Websites, Conversion, Interaction Design (IxD), Mobile Design, Journey Mapping, Minimum Viable Product (MVP), Mockups, Responsive UX Design, Mobile UI Design, Mobile Web Design, iOS UI Design, User Experience (UX), User Research, User Flows, Prototyping, Rapid Sketching, Mobile Apps, Complex Application User Interfaces (UI), Mobile UI, Mobile UX, Conversion Rate Optimization (CRO), Landing Page Design, Growth, User Interviews, Abstracts, Design Systems, Business, Presentations, Responsive UI, Web UI Design, Web UX Design, Sketching, Sitemaps, Branding, App Design, Iconography, UI Branding, Ideation Workshops, Material Design, TV UI, User Testing, Mobile App UI, System Design, A/B Testing, Responsive Design, Product Branding, Brainstorming, Mood Boards, Hand-drawn Illustrations, User Journeys, User Journey Maps, Mobile UX Design, DataViz, Loyalty Programs, End-to-end Implementation (E2E)

Experience

  • User Interface (UI) - 12 years
  • Adobe CC - 10 years
  • User Experience (UX) - 8 years
  • TV App Design - 8 years
  • Responsive UX Design - 8 years
  • Mobile Web Design - 8 years
  • iOS UI Design - 8 years
  • Mobile App Design - 5 years

Tools

  • Adobe CC
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