- Designed and launched the iOS app that increased company revenue ten times by performing the PM, UI/UX designer, and marketing lead tasks.
- Carried out other activities such as creating user stories, identifying features, mapping out information architecture, designing wireframes, conducting user research, and more.
- Built the mobile app visual identity and design system in concert with the creative director and illustrators, which resulted in the design system being extensible and still in use today.
- Led the go-to-market strategy execution, hitting user acquisition goals within 24 hours of launch.
Technologies: Figma, Adobe Experience Design (XD), Google Analytics, Mailchimp, WordPress, Google Cloud/Suite, iOS, Contentful, Apple Design, User Experience (UX), Web App Design, Responsive UI, Mobile UI Design, UI, UX, Websites, Web Design, Web, Web App UX, Web App UI, Mobile UI, Mobile UX, Mobile, B2C, Consumer Applications, Mobile Design, App Design, User Engagement, Mobile Apps, Psychology & Mental Health, Early-stage Startups