Maria Newman, Designer in Los Angeles, CA, United States
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Maria Newman

Verified Expert  in Design

Designer

Location
Los Angeles, CA, United States
Toptal Member Since
July 25, 2022

Maria is an LA-based product generalist with a bias for product design. She has designed and shipped multiple profitable and beloved consumer apps and created desktop web dashboards. She integrates her work with the business and engineering sides of the house. Her experience includes working with clients to design 0->1 products and leverage existing design systems to improve and iterate features. Maria's areas of interest include productivity, travel, health/wellness, and B2B product design.

Portfolio

Work Experience

Senior Product Designer and Manager

2021 - PRESENT
Freelance
  • Directed all UI/UX for an AI-powered medical transcribing/consumer health app, doing customer research, industry analysis, branding design, and all product and content design for the app.
  • Led end-to-end product design for a Gen Z-focused dating app. Redesigned brand identity. Performed customer research and industry analysis to identify the problem, led iterative design work in Figma, and served as project manager for the build.
  • Strategized, led UX research, and designed habit-tracking features in the productivity app Happier, which won a Webby for best interaction design.
  • Conducted generative and evaluative user research to gain insight into the app user experience and surface recommendations on which UX flows, UI designs, and features to iterate, fix, or eliminate for all clients.
  • Redesigned landing pages and lead-gen tools to improve brand presence and drive customer acquisition goals.
Technologies: Figma, Adobe Experience Design (XD), UX Design, User Interface (UI), Product Design, UI Design, Responsive UI, Mobile UI Design, Visual Design, User Experience (UX), Web Design, Web, Web App UX, Web App UI, Mobile UI, Mobile UX, Mobile, B2C, Consumer Applications, Mobile Design, App Design, User Engagement, Mobile Apps, Psychology & Mental Health, Habit Formation, Landing Page Design, System Design, Information Architecture (IA), User Journeys, User Flows, User Research, User Validation, High-fidelity Prototypes, Low-fidelity Prototypes, Loyalty Programs, User Workshops, Workshops, Design Workshops, UX Workshops, Ideation Workshops, Discovery Workshops, User Personas, Mockups, UX Wireframes, Interactive Prototypes, Usability Testing, Collaboration, Leadership, Marketplace Platforms, Marketplace Design, Multi-sided Marketplaces, Prototyping, Interactive Design, Dashboards, UX Research, Usertesting.com, Qualitative Research, User Interviews, Storytelling, Responsive Web Design (RWD), Web Dashboards, High-fidelity Mockups, Responsive Web Apps, Data Visualization, iOS, Stakeholder Management, iOS App Design, Android App Design, Android, Design Leadership, SaaS Design, UX Audits, B2B, Complex Application User Interfaces (UI), User Workflows, Web UX Design, User Testing, Desktop Web Design, Design, Web UI Design, Web UI, Web UX, Copywriting, UI Elements

Senior Product Designer

2022 - 2023
Hopper
  • Led product design for Hopper Homes, Hopper's short-term rental offering that places travelers with lodging around the world. Focused on mobile designs for iOS, Android, and desktop web.
  • Was the head designer for 70+ features that improved performance, including a search funnel redesign that increased conversion by 30%, a checkout redesign that increased conversion by 18%, and growth campaigns that increased repeat buyers by 20%.
  • Developed MVP designs for Hopper's hotel supply desktop portal, creating an easy-to-use B2B desktop web experience to support Hopper's business goal of signing 100,000 independent hotels to list properties directly on Hopper.
  • Delivered work with a focus on a great UX for Hopper Homes and Hotels, balancing goals, design cohesion, and ease of implementation. Owned end-to-end user journey, from ideation to design, copywriting, prototyping, QA to final product.
  • Worked autonomously across several cross-functional product development groups with product managers, front- and back-end engineers, and data scientists to prioritize and build new features.
Technologies: Figma, Jira, LaunchDarkly, Dashboards, User Research, UX Research, Usertesting.com, Qualitative Research, Quantitative Research, Quantitative User Research, User Interviews, Storytelling, Landing Page Design, Responsive Web Design (RWD), Web Dashboards, High-fidelity Mockups, Responsive Web Apps, iOS, Stakeholder Management, iOS App Design, Android App Design, Android, Design Leadership, B2B, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Web UX Design, User Testing, Desktop Web Design, Design, Web UI Design, Web UI, Web UX, Copywriting, UI Elements

Founding Product Designer and Product Manager

2019 - 2022
Chani Nicholas Inc
  • Designed and launched the iOS app that increased company revenue ten times by performing the PM, UI/UX designer, and marketing lead tasks.
  • Carried out other activities such as creating user stories, identifying features, mapping out information architecture, designing wireframes, conducting user research, and more.
  • Built the mobile app visual identity and design system in concert with the creative director and illustrators, which resulted in the design system being extensible and still in use today.
  • Led the go-to-market strategy execution, hitting user acquisition goals within 24 hours of launch.
Technologies: Figma, Adobe Experience Design (XD), Google Analytics, Mailchimp, WordPress, Google Cloud/Suite, iOS, Contentful, Apple Design, User Experience (UX), Web App Design, Responsive UI, Mobile UI Design, User Interface (UI), Websites, Web Design, Web, Web App UX, Web App UI, Mobile UI, Mobile UX, Mobile, B2C, Consumer Applications, Mobile Design, App Design, User Engagement, Mobile Apps, Psychology & Mental Health, Early-stage Startups, Landing Page Design, eCommerce, User Workshops, User Flows, Workshops, Design Workshops, UX Workshops, Ideation Workshops, Discovery Workshops, User Personas, Mockups, UX Wireframes, Interactive Prototypes, Usability Testing, Collaboration, Leadership, Interactive Design, User Research, UX Research, Qualitative Research, Quantitative Research, Quantitative User Research, User Interviews, Storytelling, Responsive Web Design (RWD), Web Dashboards, High-fidelity Mockups, Stakeholder Management, iOS App Design, Android App Design, Android, Design Leadership, User Workflows, Web UX Design, User Testing, Desktop Web Design, Design, Web UI Design, Web UI, Copywriting, UI Elements

Product Communications

2011 - 2019
Microsoft
  • Led the communications strategy as part of the marketing workstream to launch significant products such as Windows, Office, Surface, and many others.
  • Worked in synergy with other functions across the company, both horizontally and vertically, to get feedback, reviews, and approvals on writing and communications materials.
  • Conducted industry research and analysis, identified trends, and prepared reports for executives on any white space opportunities.
  • Presented campaign ideas to executives for feedback and review on strategy and plans.
Technologies: User Workshops, Workshops, Design Workshops, Ideation Workshops, Collaboration, Leadership, User Research, Qualitative Research, Storytelling, Stakeholder Management, Design Leadership, B2B, User Workflows, User Testing, Design, Web UI Design, Web UI, Web UX, Copywriting
2007 - 2011

Bachelor of Arts Degree in Communications

University of Washington - Seattle, WA

DECEMBER 2021 - PRESENT

UI Design Program

CareerFoundry

Tools

Figma, Adobe Experience Design (XD), Usertesting.com, Google Analytics, Mailchimp, Principle, Asana, Jira, Illustrator CC, Photoshop CC, Lightroom CC, Sketch, Miro

Platforms

iOS, Web, Mobile, Android, WordPress, Mixpanel, Contentful

Industry Expertise

Psychology & Mental Health, Healthcare, Health & Wellness, Food & Beverage

Other

Google Cloud/Suite, UX Design, UI Prototyping, Rapid Prototyping, Wireframing, Responsive UI, User Research, UI Style Guides, Mobile App Design, Information Architecture (IA), Design Systems, User Interface (UI), Information Design, Responsive Web Apps, UX Research, User Testing, Writing & Editing, Research, User Experience (UX), User Workshops, Desktop Web Design, Product Design, UI Design, Web App Design, Mobile UI Design, Mobile UX Design, Web Design, Mobile UI, Mobile UX, B2C, Consumer Applications, Mobile Design, App Design, User Engagement, Mobile Apps, Early-stage Startups, Habit Formation, B2B, Prototyping, User Journeys, User Flows, Landing Page Design, System Design, User Validation, High-fidelity Prototypes, Low-fidelity Prototypes, Workshops, Design Workshops, UX Workshops, Ideation Workshops, Discovery Workshops, User Personas, Mockups, UX Wireframes, Interactive Prototypes, Usability Testing, Collaboration, Leadership, Marketplace Platforms, Marketplace Design, Multi-sided Marketplaces, Interactive Design, Dashboards, Qualitative Research, User Interviews, Storytelling, Responsive Web Design (RWD), Web Dashboards, High-fidelity Mockups, Data Visualization, Stakeholder Management, iOS App Design, Android App Design, Web Applications, Design Leadership, SaaS Design, UX Audits, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Web UX Design, Design, Web UI Design, Web UI, Web UX, Copywriting, UI Elements, User Psychology, Product Requirements Documentation (PRD), Design Principles, Heuristics, Visual Design, Websites, Web App UX, Web App UI, eCommerce, Loyalty Programs, Quantitative Research, Quantitative User Research, Iconography, Amplitude, Apple Design, Mobile App UI, Animation, Style Guides, UX Branding, Progressive Web Applications (PWA), APIs, Productivity Improvement, Mindfulness, Tracking, Journal Design, Quizzes, Astrology, Meditation, Rich Media, Wellness, Reading Interfaces, Lead Generation, Fintech, Desktop App Design, Debt, Loans, Personal Finance, Personal Finance Management, eCommerce UX, eCommerce UI, Mobile eCommerce, eCommerce Design, Social, Social Commerce, Circular Economy, Sales, User-generated Content, Foodtech, Food Photography, Food Styling, Recipes & Cooking, Grocery Delivery, B2C Marketing, Headless Commerce, Web3.js, Technical Writing, News Media, Paid Media, Annotated Wireframes, Content Strategy, Marketplaces, Web Portals, Portal Websites, LaunchDarkly, Healthtech, Consumer Health, Learning, Artificial Intelligence (AI), Generative AI, Brand Design, Rebranding

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