Mariana Massimino
Verified Expert in Design
Designer
Valencia, Spain
Toptal member since April 11, 2018
Mariana is a passionate design professional who loves the dynamic, unique environments her work involves. She is a creative thinker with a keen eye for problem identification and solution generation, adept at storyboarding and user research, as well as visual and UI design.
Portfolio
Work Experience
Head of Product
Doppler Email and Marketing Automation
- Designed and managed the project backlog, roadmap, and Agile solutions.
- Mapped and created service blueprints to identify weaknesses and opportunities for optimization.
- Wrote user stories as a part of the roadmap definition, including the construction of the epics and its breaking into small stories, to ensure short-term value deliverability.
- Integrated Productboard Insights with Zendesk and Hotjar Surveys to collate and centralize user insights, help prioritization process, team visibility, and collaboration.
UX/UI and Graphic Designer
Proper Technologies, Inc.
- Mapped the customer journey and implemented processes to improve key metrics tracking and performance.
- Developed a Google Data Studio dashboard to analyze and track sales and marketing funnel KPIs, including the data integration with the company's Facebook, LinkedIn, and Salesforce accounts.
- Designed an invoice processing feature for the company's desktop web app, including wireframes, interactive prototypes, user testing, and so on.
- Created and maintained a shared design system, including typography, color palette, UI components, use cases, among others.
- Designed the company's website, including iterations based on qualitative and quantitative data analysis.
- Crafted motion graphics and custom animations for the company's website, pitch decks, and social media ads.
- Ideated and designed digital marketing materials, including landing pages, ads, sales single pages, among others.
UX/UI and Graphic Designer
Estars Gaming Limited
- Designed the UX and UI interface of a chat feature, including UX flow, components micro-interactions, style guidelines, and more for both desktop and mobile.
- Designed a Live Esports Contest web flow, including needed UI views based on the established user stories for desktop and mobile.
- Made design of the complete interface of a wallet page, including payment methods, transactions view, complete UI components and interactions, among others.
- Designed a player performance stats page for Dota, LoL, CS:GO and Fortnite games, including UI graphics stats and assets for each.
- Illustrated a custom set of weapons for a mini web game.
- Designed dedicated promotional landing pages for the Estars website launch.
Head of UX Design
Doppler Email and Marketing Automation
- Led the product creation process from a UX perspective.
- Developed and managed the design team's productivity and continuous improvement using Jira.
- Built out and maintained a design system for the design and development teams.
- Collaborated hand-in-hand with the business analyst, CMO, and stakeholders to brainstorm, shape, and iterate new features to empower business goals.
- Researched, prototyped, designed, tested, and launched new features and flow improvements into the Doppler's web app.
- Collaborated closely with a diverse team of engineers for pixel-perfect design implementations.
- Designed stationary marketing flows focused on business goals.
- Led and implemented user testing, card sorting sessions, and other research methods to define ideations and improvements.
- Redesigned the company's corporate website and its iterations.
UX/UI and Graphic Designer
Invoca
- Designed a SaaS landing page, including the confirmation page, animated and static custom assets.
- Designed and illustrated a 13 pages playbook, generating two different versions, one to be used in a digital format and the other to be printed, including the correct folding imposition of the pages.
- Created an animated video for the annual company conference, following the voice and tone of the brand.
UX/UI and Visual Designer
Making Sense
- Conceptualized and designed marketing campaigns focused on business goals, from complex marketing flows to single digital ads.
- Redefined the marketing strategy to drive product sales and empower the brand.
- Designed websites and landing pages focused on conversion.
- Ideated and implemented storytelling through illustration and animation.
- Designed responsive marketing emails and newsletters, focused on email marketing best practices.
- Created landing pages templates to be used inside the company's web app by their users.
UX/UI and Graphic Designer
Plano 41 Agency
- Designed and programmed responsive websites for various small companies.
- Created logotypes and visual identities, including their implementation guideline manual.
- Devised custom illustrations for print and digital use. They included posters, brochures, websites, and pitch decks.
- Illustrated from scratch custom iconography following the brand tone.
- Designed diverse types of printed graphic material, such as brochures, flyers, posters, etc.
UX/UI Designer | Front-end Developer
Integracion Digital Agency
- Created responsive websites for various industries, leading the entire process from benchmarking to design and implementation.
- Designed and implemented sites in WordPress, potentiating the possibilities of the framework.
- Devised brands and style guidelines for the agency's clients.
- Built a diverse range of marketing digital materials, from ideation to implementation.
- Coded and designed responsive email marketing pieces.
- Illustrated, designed, and animated ads for social media, taking into account the nature of each display platform.
UX/UI Designer | Front-end Developer
Agostini-Verini Agency (currently The Bloom)
- Worked for projects such as the KungFu Panda movie promotional launch in LATAM.
- Designed and implemented animations and interactions for promotional websites with a strong focus on gamification as a part of the engagement strategy.
- Coded websites with special detail on micro-interactions.
- Created visual identities and implementation guidelines for smaller brands.
Education
Degree in Visual Communication Design
National University of La Plata - La Plata, Buenos Aires, Argentina
Skills
Tools
InVision, Adobe Illustrator, Photoshop, Sketch, Figma, Apple Keynote, Adobe After Effects Design, Adobe InDesign, Hotjar, FullStory, Miro Development, Adobe Creative Suite Design, Trello Development, Adobe XD Design, Asana, Google Sheets Development, Google Analytics, Jira, Tableau Design
Platforms
iOS Design, Android Design, Web Design, Productboard, Adobe Creative Suite Design, WordPress Design, Zeppelin, Salesforce Design
Industry Expertise
Professional Services, Consumer Products, Real Estate, Marketing Design, Travel & Leisure
Languages
HTML, PHP, CSS, HTML5
Other
UI Design, UX Design, User Stories, Web Application, UX Design, Responsive Web Design, UX Design, Visual Design, Web Design, UX Design, Responsive Web Design, Web App Design, UI Design, Prototyping, Social Networks, Social Media Graphics, Ads, Marketing Materials, Advertisement Design, Graphic Design, B2B Design, Dashboard Design, UI Design, Web Design, Email Design, Presentations, Presentation Design, Social Media Design, SaaS Design, UX Strategy, SaaS Design, Illustration, Icon Design, Animation Design, User Research, Data Analysis, Product Design, Mobile App Design, Dashboard, Infographics, Design Leadership, User Testing, Heuristic Analysis, Game Design, Branding, Webinars, Online Marketing, Email Marketing, Mobile UX Design, Mobile App Design, Credit Card Processing, Gamification Design, Storytelling Design, Visual Storytelling, Graphic Design, Concept Art, Landing Pages, Google Data Studio, User Flow Design, Data Science, Design Systems, Digital Marketing Product Management, Project Estimation, Brand Design, Microinteraction Design, UI Design, Research, Data Visualization Design, Customer Journeys, Monday Project Management, Survey Consulting, UX Design, UX Design, Service Blueprints
Experience
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