Mariana Massimino, Designer in Valencia, Spain
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Mariana Massimino

Verified Expert  in Design

Designer

Location
Valencia, Spain
Toptal Member Since
April 11, 2018

Mariana is a passionate design professional who loves the dynamic, unique environments her work involves. She is a creative thinker with a keen eye for problem identification and solution generation, adept at storyboarding and user research, as well as visual and UI design.

Portfolio

Work Experience

Head of Product

2021 - 2022
Doppler Email and Marketing Automation
  • Designed and managed the project backlog, roadmap, and Agile solutions.
  • Mapped and created service blueprints to identify weaknesses and opportunities for optimization.
  • Wrote user stories as a part of the roadmap definition, including the construction of the epics and its breaking into small stories, to ensure short-term value deliverability.
  • Integrated Productboard Insights with Zendesk and Hotjar Surveys to collate and centralize user insights, help prioritization process, team visibility, and collaboration.
Technologies: Productboard, Jira, Google Data Studio, Tableau, Google Sheets, Hotjar, Surveys, User Interviews, User Stories, User Journey Maps, Service Blueprints, Product Design, Design Systems, Figma, B2B, Dashboard Design, User Experience (UX), Dashboards, SaaS, Design Leadership, User Research, UX Strategy, Software as a Service (SaaS), Professional Services, Consumer Products

UX/UI and Graphic Designer

2019 - 2021
Proper Technologies, Inc.
  • Mapped the customer journey and implemented processes to improve key metrics tracking and performance.
  • Developed a Google Data Studio dashboard to analyze and track sales and marketing funnel KPIs, including the data integration with the company's Facebook, LinkedIn, and Salesforce accounts.
  • Designed an invoice processing feature for the company's desktop web app, including wireframes, interactive prototypes, user testing, and so on.
  • Created and maintained a shared design system, including typography, color palette, UI components, use cases, among others.
  • Designed the company's website, including iterations based on qualitative and quantitative data analysis.
  • Crafted motion graphics and custom animations for the company's website, pitch decks, and social media ads.
  • Ideated and designed digital marketing materials, including landing pages, ads, sales single pages, among others.
Technologies: Figma, Google Data Studio, Zeppelin, Adobe Creative Suite, InVision, Asana, Google Sheets, Google Analytics, FullStory, Visual Design, Data Visualization, Web Design, UI Design, UX Design, UX Flows, UX Analysis, Customer Journeys, Research, Responsive UI, Brand Guidelines, WordPress, Prototyping, Project Estimation, Apple Keynote, Digital Marketing, Responsive, Adobe Illustrator, Adobe Photoshop, iOS, Sketch, Illustration, Icon Design, Adobe InDesign, Adobe After Effects, Branding, Mobile UX, Color Schemes, Web Applications, Animation, Online Marketing, Product Design, Design Systems, Mobile App Design, Social Networks, Social Media Graphics, Ads, Marketing Materials, Advertisement Design, Graphic Design, B2B, Dashboard Design, User Experience (UX), Responsive Web Design (RWD), User Interface (UI), Dashboards, Web App UI, Salesforce, Websites, Email Design, Presentations, Pitch Decks, Social Media, User Testing, User Research, User Stories, Real Estate, Web, UX Strategy, Software as a Service (SaaS), Professional Services, Consumer Products

UX/UI and Graphic Designer

2019 - 2019
Estars Gaming Limited
  • Designed the UX and UI interface of a chat feature, including UX flow, components micro-interactions, style guidelines, and more for both desktop and mobile.
  • Designed a Live Esports Contest web flow, including needed UI views based on the established user stories for desktop and mobile.
  • Made design of the complete interface of a wallet page, including payment methods, transactions view, complete UI components and interactions, among others.
  • Designed a player performance stats page for Dota, LoL, CS:GO and Fortnite games, including UI graphics stats and assets for each.
  • Illustrated a custom set of weapons for a mini web game.
  • Designed dedicated promotional landing pages for the Estars website launch.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Adobe After Effects, InVision, Monday.com, Visual Design, Web Design, UI Design, UX Design, UX Flows, Responsive, Responsive UI, Brand Guidelines, Prototyping, Project Estimation, Digital Marketing, Adobe Creative Suite, Illustration, Icon Design, Game Design, Mobile UX, Color Schemes, Animation, Product Design, Social Networks, Apple Keynote, Social Media Graphics, Ads, Marketing Materials, Advertisement Design, Graphic Design, Responsive Web Design (RWD), User Interface (UI), Websites, Social Media, Web, UX Strategy, Professional Services, Consumer Products

Head of UX Design

2016 - 2019
Doppler Email and Marketing Automation
  • Led the product creation process from a UX perspective.
  • Developed and managed the design team's productivity and continuous improvement using Jira.
  • Built out and maintained a design system for the design and development teams.
  • Collaborated hand-in-hand with the business analyst, CMO, and stakeholders to brainstorm, shape, and iterate new features to empower business goals.
  • Researched, prototyped, designed, tested, and launched new features and flow improvements into the Doppler's web app.
  • Collaborated closely with a diverse team of engineers for pixel-perfect design implementations.
  • Designed stationary marketing flows focused on business goals.
  • Led and implemented user testing, card sorting sessions, and other research methods to define ideations and improvements.
  • Redesigned the company's corporate website and its iterations.
Technologies: Sketch, Web Design, Branding, Product Design, User Experience (UX), User Interface (UI), Web App Design, Data Analytics, Design Systems, Adobe Creative Suite, Digital Marketing, Responsive UI, UX Flows, Research, Google Analytics, Jira, Customer Journeys, Brand Guidelines, WordPress, Prototyping, Project Estimation, Apple Keynote, Visual Design, Responsive, Adobe Illustrator, Adobe Photoshop, iOS, Android, Illustration, Icon Design, Adobe InDesign, Adobe After Effects, Game Design, UX Design, Mobile UX, Color Schemes, Web Applications, Animation, Webinars, Online Marketing, InVision, Mobile App Design, Social Networks, Social Media Graphics, Ads, Marketing Materials, Advertisement Design, Graphic Design, B2B, Dashboard Design, Responsive Web Design (RWD), Dashboards, Web App UI, Websites, Email Design, Presentations, Pitch Decks, Infographics, Social Media, SaaS, Design Leadership, User Testing, User Research, User Stories, Web, UX Strategy, Software as a Service (SaaS), Professional Services, Consumer Products

UX/UI and Graphic Designer

2018 - 2018
Invoca
  • Designed a SaaS landing page, including the confirmation page, animated and static custom assets.
  • Designed and illustrated a 13 pages playbook, generating two different versions, one to be used in a digital format and the other to be printed, including the correct folding imposition of the pages.
  • Created an animated video for the annual company conference, following the voice and tone of the brand.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch, InVision, Trello, Responsive UI, Brand Guidelines, Prototyping, Project Estimation, Digital Marketing, Adobe Creative Suite, Visual Design, Illustration, UX Design, Color Schemes, Animation, Advertisement Design, Graphic Design, Responsive Web Design (RWD), Websites, Web, Professional Services

UX/UI and Visual Designer

2012 - 2016
Making Sense
  • Conceptualized and designed marketing campaigns focused on business goals, from complex marketing flows to single digital ads.
  • Redefined the marketing strategy to drive product sales and empower the brand.
  • Designed websites and landing pages focused on conversion.
  • Ideated and implemented storytelling through illustration and animation.
  • Designed responsive marketing emails and newsletters, focused on email marketing best practices.
  • Created landing pages templates to be used inside the company's web app by their users.
Technologies: Web Design, Product Design, User Experience (UX), User Interface (UI), Adobe Creative Suite, Apple Keynote, User Flows, Project Estimation, Prototyping, Animation, Illustration, Responsive, Jira, Sketch, InVision, Responsive UI, Brand Guidelines, WordPress, Digital Marketing, Visual Design, UX Flows, Adobe Illustrator, Adobe Photoshop, iOS, Android, Icon Design, Adobe InDesign, Adobe After Effects, Branding, UX Design, Mobile UX, Color Schemes, Web Applications, CSS, HTML5, Webinars, Online Marketing, Mobile App Design, Social Networks, Social Media Graphics, Ads, Marketing Materials, Advertisement Design, Graphic Design, B2B, Responsive Web Design (RWD), Web App UI, Websites, Email Design, Presentations, Pitch Decks, Infographics, Social Media, SaaS, User Testing, User Research, Web, UX Strategy, Software as a Service (SaaS), Professional Services, Consumer Products

UX/UI and Graphic Designer

2010 - 2012
Plano 41 Agency
  • Designed and programmed responsive websites for various small companies.
  • Created logotypes and visual identities, including their implementation guideline manual.
  • Devised custom illustrations for print and digital use. They included posters, brochures, websites, and pitch decks.
  • Illustrated from scratch custom iconography following the brand tone.
  • Designed diverse types of printed graphic material, such as brochures, flyers, posters, etc.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, CSS, HTML, Visual Design, Web Design, Responsive, Branding, Animation, Brand Guidelines, WordPress, Prototyping, Project Estimation, Digital Marketing, Adobe Creative Suite, UX Flows, Illustration, Icon Design, UX Design, Color Schemes, HTML5, Social Networks, Social Media Graphics, Ads, Marketing Materials, Advertisement Design, Graphic Design, Websites, Email Design, Infographics, Social Media, Web, Professional Services

UX/UI Designer | Front-end Developer

2007 - 2012
Integracion Digital Agency
  • Created responsive websites for various industries, leading the entire process from benchmarking to design and implementation.
  • Designed and implemented sites in WordPress, potentiating the possibilities of the framework.
  • Devised brands and style guidelines for the agency's clients.
  • Built a diverse range of marketing digital materials, from ideation to implementation.
  • Coded and designed responsive email marketing pieces.
  • Illustrated, designed, and animated ads for social media, taking into account the nature of each display platform.
Technologies: PHP, CSS, HTML, Visual Design, Web Design, Responsive, Branding, WordPress, Brand Guidelines, Animation, Project Estimation, Digital Marketing, Adobe Creative Suite, UX Flows, Adobe Illustrator, Adobe Photoshop, Illustration, Icon Design, UX Design, Color Schemes, HTML5, Online Marketing, Social Networks, Graphic Design, Responsive Web Design (RWD), Websites, Real Estate, Web, Professional Services

UX/UI Designer | Front-end Developer

2006 - 2010
Agostini-Verini Agency (currently The Bloom)
  • Worked for projects such as the KungFu Panda movie promotional launch in LATAM.
  • Designed and implemented animations and interactions for promotional websites with a strong focus on gamification as a part of the engagement strategy.
  • Coded websites with special detail on micro-interactions.
  • Created visual identities and implementation guidelines for smaller brands.
Technologies: CSS, HTML, Visual Design, Web Design, UX Flows, UX Analysis, Online Marketing, Branding, Microinteraction Design, Gamification, Brand Guidelines, Project Estimation, Digital Marketing, Adobe Creative Suite, Adobe Photoshop, Illustration, UX Design, Color Schemes, Animation, HTML5, Social Media Graphics, Ads, Marketing Materials, Advertisement Design, Graphic Design, Websites, Real Estate, Web, Professional Services
2001 - 2018

Degree in Visual Communication Design

National University of La Plata - La Plata, Buenos Aires, Argentina

Tools

InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Figma, Apple Keynote, Adobe After Effects, Adobe InDesign, Hotjar, FullStory, Miro, Adobe Creative Suite, Trello, Adobe Experience Design (XD), Asana, Google Sheets, Google Analytics, Jira, Tableau

Platforms

iOS, Android, Web, Productboard, Adobe Suite, WordPress, Zeppelin, Salesforce

Industry Expertise

Professional Services, Consumer Products, Real Estate, Marketing, Travel & Leisure

Languages

HTML, PHP, CSS, HTML5

Other

UI Design, UX Design, User Stories, Web Applications, UX Flows, Responsive, UX Analysis, Visual Design, Web Design, User Experience (UX), Responsive Web Design (RWD), Web App Design, User Interface (UI), Prototyping, Social Networks, Social Media Graphics, Ads, Marketing Materials, Advertisement Design, Graphic Design, B2B, Dashboard Design, Web App UI, Websites, Email Design, Presentations, Pitch Decks, Social Media, SaaS, UX Strategy, Software as a Service (SaaS), Illustration, Icon Design, Animation, User Research, Data Analysis, Product Design, Mobile App Design, Dashboards, Infographics, Design Leadership, User Testing, Heuristic Analysis, Game Design, Branding, Webinars, Online Marketing, Email Marketing, Mobile UX, Mobile App UI, Credit Card Processing, Gamification, Storytelling, Visual Storytelling, Color Schemes, Concept Art, Landing Pages, Google Data Studio, User Flows, Data Analytics, Design Systems, Digital Marketing, Project Estimation, Brand Guidelines, Microinteraction Design, Responsive UI, Research, Data Visualization, Customer Journeys, Monday.com, Surveys, User Interviews, User Journey Maps, Service Blueprints

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