Marin Basic

Product Designer

Austin, TX, United States

Member since August 7, 2019

Marin is the founder of branding.studio, which specializes in aligning brand strategy with digital presence for a diverse roster of global clients. He started his career working in marketing for The Coca-Cola Company and for the Jumeirah group in Dubai where he gained an unusual multi-disciplinary background that reflects in his work today.

Branding Logo Design UI Design User Interface (UI)Prototyping UX Design Sketch Information Architecture (IA)User Flows Figma Show more

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Portfolio

Digital Design

Revamping Virtual Assistants Company Visual Style
- Branding
- UI Design
- Logo Design
- Web Design
Redesigning B2B Corporate Travel Booking Tool
- Information Architecture
- App UX
- App UI
- Travel Design
- Logo Design
- Naming
Aligning Visual Style with the New Business Model
- Web UI Design
- Branding
- Logo Design
- Web Design
- Messaging
Defining the Brand from the Ground Up
- Webflow
- Branding
- UI Design
- Logo Design
- Web Design
- Company Naming
User Interface Design for Mobile Wallet
- Branding
- Mobile App UI
- Logotype
- Mobile Wallet
Web Design and Brand Architecture for the Largest National Provider of Functional Employment Testing
- Brand Architecture
- Web Design
- Webflow
- UI Design
- Logotype
- Branding

Employment

Brand and UI/UX designer
2008 - PRESENT
branding.studio
- Redefined brand architecture and created brand identity for the US leader in functional employment testing. Also defined key messaging to be used in marketing communications as well as designed and developed website using Webflow.
- Created a professional, high quality, and modern visual identity and innovative UI design for a standalone wallet app.
- Redefined information architecture and redesigned web app for the regional leader in flight bookings.
- Produced high-quality UX design solutions through wireframes, visual designs, flow diagrams, site maps, and storyboards.
- Developed UI mockups and prototypes that clearly illustrate how sites and applications function and look like.
- Created digital marketing assets: paid and organic social media assets, landing pages, digital ads, logos, icons, visual style guides, and other customer deliverables.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, Webflow
Marketing Executive
2006 - 2008
Jumeirah
- Ensured all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content.
- Communicated with other managers/divisions to create and execute effective marketing plans.
- Developed and run social campaigns from concept to execution.
- Acted as a liaison between the on-property marketing efforts and corporate brand directives.
- Managed all online, social media, email, mobile, video, and print marketing in partnership with the corporate marketing team.
Technologies: Project management tools
Marketing Coordinator
2004 - 2006
The Coca-Cola Company
- Worked closely with the 3PL operations team to ensure marketing materials are on-brand and deadlines are met during peak periods.
- Proofread and checked all marketing collateral.
- Collaborated with all marketing members.
- Supported brand managers in ideating and executing brand activations including events and in-store sampling.
- Helped coordinate internal and external events.
Technologies: Project Management Tools

Education

Master's degree in Marketing
2002 - 2005
University of Zagreb, Faculty of Economics - Zagreb, Croatia
Bachelor's degree in Marketing
1998 - 2002
University of Zagreb, Faculty of Economics - Zagreb, Croatia

Experience

Branding15 years
Logo Design10 years
Brand Architecture10 years
Sketch7 years
UX Design7 years
User Interface (UI)7 years
UI Design7 years
Webflow2 years

Tools

Sketch
Figma

Marin Basic

Location