Marin Basic

Marin Basic

Product Designer
Austin, TX, United States
Member since August 7, 2019
Marin is the founder of branding.studio, which specializes in aligning brand strategy with digital presence for a diverse roster of global clients. He started his career working in marketing for The Coca-Cola Company and for the Jumeirah group in Dubai where he gained an unusual multi-disciplinary background that reflects in his work today.
Marin is now available for hire
Portfolio
Digital Design
Employment
  • Brand and UI/UX designer
    2008 - PRESENT
    branding.studio
    • Redefined brand architecture and created brand identity for the US leader in functional employment testing. Also defined key messaging to be used in marketing communications as well as designed and developed website using Webflow.
    • Created a professional, high quality, and modern visual identity and innovative UI design for a standalone wallet app.
    • Redefined information architecture and redesigned web app for the regional leader in flight bookings.
    • Produced high-quality UX design solutions through wireframes, visual designs, flow diagrams, site maps, and storyboards.
    • Developed UI mockups and prototypes that clearly illustrate how sites and applications function and look like.
    • Created digital marketing assets: paid and organic social media assets, landing pages, digital ads, logos, icons, visual style guides, and other customer deliverables.
    Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, Webflow
  • Marketing Executive
    2006 - 2008
    Jumeirah
    • Ensured all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content.
    • Communicated with other managers/divisions to create and execute effective marketing plans.
    • Developed and run social campaigns from concept to execution.
    • Acted as a liaison between the on-property marketing efforts and corporate brand directives.
    • Managed all online, social media, email, mobile, video, and print marketing in partnership with the corporate marketing team.
    Technologies: Project management tools
Education
  • Master's degree in Marketing
    2002 - 2005
    University of Zagreb, Faculty of Economics - Zagreb, Croatia
  • Bachelor's degree in Marketing
    1998 - 2002
    University of Zagreb, Faculty of Economics - Zagreb, Croatia
Experience
  • Branding15 years
  • Logo Design10 years
  • Brand Architecture10 years
  • Sketch7 years
  • UX Design7 years
  • User Interface (UI)7 years
  • UI Design7 years
  • Webflow2 years
Tools
  • Sketch
  • Figma

Location

Austin, TX, United States

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