Marina Lundgren
Verified Expert in Design
Designer
Rio de Janeiro - State of Rio de Janeiro, Brazil
Toptal member since April 4, 2018
Marina is a user-centered, problem-solving strategic designer who's designed digital products for startups and industry-leading enterprises such as General Electric and Volvo Cars. She's worked in multidisciplinary teams worldwide, collaborating closely with engineers, developers, and project leaders to create projects that matter. She's passionate about innovation, new tech, sustainability, and creating designs that impact people's lives and improve the user experience.
Portfolio
Educational Augmented Reality App
Analytics App for the Brazilian Canoeing Team | Olympics 2016
Oil & Gas Management Solution
Social App for Couples
Propensity Model App for Healthcare
Work Experience
Strategic Designer and Business Mentor
Be.Labs
- Acted as a strategic designer for an innovation project leveraging technology to tackle the issue of domestic violence against women.
- Contributed to Be. Labs' methodology used in their pre-acceleration program.
- Mentored over 200 women entrepreneurs in their entrepreneurial journey. I adapted my master's thesis knowledge around effectuation (entrepreneurial decision-making logic) to the reality of Brazilian women and lectured on it.
Senior Service Designer
Daresay
- Led the internal sustainability strategy team of Daresay.
- Designed solutions for clients in different industries in Sweden and worldwide with a focus on sustainable design.
- Facilitated innovation workshops for clients and Daresay consultants.
Business Designer
Volvo Cars
- Created an interactive prototype to test with users.
- Explored the challenges and opportunities around mobility and logistics of the future.
- Created landing pages to test the biggest business assumptions with users.
UX Freelance Designer
Voom Flights
- Conducted qualitative research for Voom, an on-demand helicopter service company.
- Prepared and implemented the interview questionnaire.
- Extracted the findings, analysis, and created a presentation of the qualitative research result.
UX Designer
General Electric
- Designed complex research pilots for the digital research LATAM team.
- Interacted with both internal/external customers and local/global projects.
- Worked in business areas such as healthcare and oil & gas.
- Contributed to projects related to human resources.
- Participated in the Brazilian canoeing analytics project for the Rio 2016 Olympics, sponsored by GE.
- Conducted field/remote research to gather customers needs.
- Created wireframes and validated them with customers (mobile, web, and wearables interfaces).
- Built mockupw of the digital research pilots interfaces (mobile, web and wearables interfaces).
- Monitored developers’ design implementation.
- Inspected, gave design approval, and followed up on the wireframes and mockups made by third-party designers.
- Planned and facilitated design thinking workshops with external/internal clients and GE employees.
Designer
FGV
- Defined and applied the visual identity for press and digital publications.
- Ensured that the events organized by FGV Projects such as technical seminars and international congresses followed the style guidelines.
- Designed the style guidelines for the competitions, examinations, evaluations, and certifications organized and managed by FGV projects.
UI/UX Freelance Designer
Scored
- Created the user interface of the Scored app for iOS.
Education
Master of Science Degree in Entrepreneurship and Business Design - Venture Creation Track in Entrepreneurship and Business Design
Chalmers University of Technology - Gothenburg, Sweden
Bachelor's Degree in Interaction Design in Digital Media Design
Pontifícia Universidade Católica do Rio de Janeiro - Rio de Janeiro, Brazil
Skills
Tools
Miro, Adobe Experience Design (XD), Photoshop CC, Slack, Illustrator CC, Google Meet, MURAL, Manufacturing, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch, Zeplin, Adobe After Effects, Adobe Premiere Pro
Platforms
Figma
Industry Expertise
Education Technology (Edtech), Healthcare, Oil & Gas
Other
User-centered Design (UCD), Design Thinking, Usability Testing, User Interface (UI), User Experience (UX), Wireframing, User Flows, Web Design, Mobile Design, User Research, Google Drive, Design Thinking Facilitation, Ideation Workshops, Workshop Facilitation, Process Mapping, UX Research, Journey Mapping, Data Synthesis, Entrepreneurship, Prototyping, Service Design, Notion, Microsoft Teams, Sustainability, Augmented Reality (AR), App UI, App UX, Social Networks, QR Codes, Sales, UX Design, Web UI, Industrial IT, Factory, Management, Sports & Athletics, Sensor Data, System Devices
Experience
- User-centered Design (UCD) - 12 years
- User Research - 12 years
- Wireframing - 12 years
- User Experience (UX) - 12 years
- Design Thinking - 12 years
- Entrepreneurship - 6 years
- Service Design - 6 years
- Sustainability - 4 years
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