Marko Vuletic
Verified Expert in Design
Designer
Ljubljana, Slovenia
Toptal member since May 26, 2020
Marko has spent the past 14 years working on mobile and web products in various industries, from fintech and travel to market research and blockchain. He is equipped with both aspects of creating meaningful experiences and practical designs that convert. He can take on a project at any stage. Marko pours heart and soul into his projects, which doesn't go unnoticed. Teams at both Apple and Google featured five products he was responsible for.
Portfolio
Split Pic | A Mobile Photo Collage Editor
Work Experience
Senior Product Designer
ConsenSys
- Revised and improved the MetaMask Portfolio dApp that lets you view your MetaMask accounts and their assets in one place with tools to buy, swap, bridge, and stake assets.
- Designed an order flow auction service dashboard that captures ethical MEV revenue from the transactions it processes. It's bringing the company two million in monthly revenue and is growing exponentially.
- Led the creation and governance of a comprehensive design system, enabling seamless collaboration between design and development teams.
Senior Product Designer
Rook Labs
- Designed an application-layer mempool that can be used without changes to the underlying blockchain protocol.
- Enabled the fair redistribution of MEV to those who generate it on Ethereum and beyond.
- Built first-of-its-kind free trading decentralized finance experience. No gas, no fees, no slippage.
Senior Product Designer
GWI
- Solved internal and broader company business goals, like user acquisition, user retention, and new business opportunities.
- Made the experience of our users more delightful by working across every stage of product development, from creating the experience of new features to prototyping and finding creative solutions to the problems at hand.
- Built an extensive design system that consisted of UI components, a flexible color system, and an illustration library for rapidly building illustrations.
- Reconstructed insufficient solution for uploading surveys to the chatbot. Equipped with factual data, current pitfalls, and client feature requests, I've come to a solution viable at all levels, including business, user, and system requirements.
- Ran tests every week that were designed to optimize user growth. Spent a week building the test, a week running it, and a week analyzing the data. Used those learnings for optimization, which resulted in our sign-up form converting at over 80%.
Senior Product Designer
Senior eSports
- Conducted market research about senior gamers and identified business opportunities. Helped the upper management define a business strategy and requirements.
- Built a web-based gaming platform for senior gamers aged 40 and up. The platform enabled them to schedule and play games and participate in tournaments, cups, and leagues with like-minded people.
- Acquired 550 active users within the first six months of going to market.
Lead UI/UX Designer
Welcome Pickups
- Made the booking experience of our pickup service more delightful and frictionless by running tiny experiments on a sprint-to-sprint basis.
- Increased user acquisition by improving conversion rates.
- Recognized a business opportunity by consumer segmentation and purchase situation analysis.
- Ensured positive user perception of the brand. Made sure to help reflect brand values on all fronts, from providing solutions to their problems to delighting them with thoughtful interactions and copywriting.
- Worked closely with product managers to ensure that both business and user goals were achieved.
Lead UI/UX Designer
1Tap
- Designed a mobile-first iOS and Android product that took the stress out of tracking and filing the taxes so sole proprietors could focus on their craft and growing their business.
- Led where the product was going from a user's point of view.
- Conducted usability tests to learn about the current pitfalls and identify the biases our design solutions might have.
- Made sure that accurate data backed every design decision. This effort allowed us to build a fun product in a dull market, specifically fintech. The app has been selected as an Editor’s Choice app by teams at both Apple and Google.
- Managed a small team of two designers responsible for web design, illustrations, and marketing material.
Education
Bachelor's Degree in Multimedia Communications
University of Ljubljana - Ljubljana, Slovenia
Diploma in Graphic Design
Secondary School of Media - Celje, Slovenia
Certifications
Certificate in Data-Driven Designs
Design Lab
Certificate in User Experience (UX Academy)
Design Lab
Skills
Tools
Principle, Jira, Maze, Asana, Sketch, Zeplin, InVision, Mailchimp, Hotjar
Platforms
Figma, iOS, Android, Web, Mobile, Cluvio, Messenger Bots, Mixpanel
Other
Usability, Creative Strategy, Design Documentation, Design Systems, Web UX, Responsive, Conversion Rate Optimization (CRO), A/B Testing, UX Documentation, User Flows, Mobile Apps, iPad, Mobile Web, UI Design, UX Design, User Experience (UX), User Interface (UI), Web Design, User-centered Design (UCD), Interaction Design (IxD), Prototyping, Design Strategy, Wireframing, UX Architecture, User Research, App UX, App UI, B2C, Web App Design, Product Design, Notion, Discord, UX Testing, Web UI, Visual Design, Mobile Design, Web3, Blockchain, Cryptocurrency, Software as a Service (SaaS), B2B, Sass, Mobile App Design, Web Application Design, Responsive Web Design (RWD), App Design, Dashboard Design, Metabase, Usability Testing, UX Analysis, User Metrics, Chatbot Conversation Design, Growth Strategy, Customer Acquisition, Team Management, Product Branding, Branding, Creative Direction, Cryptographic Protocols, Data-driven Methodology, Data-driven Design, Data-informed Visual Design
Experience
- Visual Design - 14 years
- User Interface (UI) - 14 years
- Web Design - 14 years
- Product Design - 14 years
- Mobile Design - 14 years
- Prototyping - 12 years
- User Experience (UX) - 12 years
- Figma - 8 years
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