Marta Zadrima, Designer in Tirana, Tirana County, Albania
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Marta Zadrima

Verified Expert  in Design

Bio

Marta has a successful career in arts and design, consistently demonstrating passion and enthusiasm. She values creative exploration and recognizes the importance of overcoming obstacles like time management and tight deadlines. She possesses a remarkable talent for creative ideation, an innate knack for artistic innovation, a masterful grasp of time management, and an unwavering commitment to deadline adherence.

Portfolio

Work Experience

Senior Art Director

2021 - PRESENT
Le Spot Group
  • Led the design and visual aspects of marketing, advertising, and branding campaigns. Worked closely with clients, copywriters, and other creative professionals to create and execute concepts effectively communicating a message.
  • Oversaw the creative direction of projects, ensuring the design aligned with the client's objectives and quality standards.
  • Collaborated closely with account managers and other stakeholders to ensure projects were completed on time and within budget.
  • Applied my common sense and skills to the most complex business, public policy, and campaign issues, developing programs, solving problems, and executing projects from start to finish. Moved projects forward faster with the solutions we provided.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Experience Design (XD), Print Design, UV Printing, Visual Storytelling, Brand Books, Brand Design, Branding, Packaging, UI Design, UX Design, Wireframing, Web Layout, Prototyping, Research, Logo Design, Key Visuals, Brand Guidelines, Printing, User Research, Board Presentations, Design, User Flows, App Design, UX Wireflows, eCommerce, Print, Infographics, Graphic Design, Web UX, Data Visualization, Communication, Presentations, High-fidelity Prototypes, Advertising, Marketing, Creative Direction, User Journeys, Websites, User Interface (UI), User Experience (UX), Landing Page Design, Landing Pages, Brand Development, User Interviews, Visual Design, Product Design, Design Systems, Customer Experience, UX Research, Mobile UX, Mobile UI, Mobile Design, Style Guides, User Paths, Concept Art, Envelope Design, Letterhead Design, Bag & Tote Design, Business Card Design, Posters, Low-fidelity Prototypes, Photography, Food Packaging, Patterns, Keyword Research, Poster Design, Photography Direction, Social Media, Color Theory, Stationery, Typography, Color Palettes, Banner Design, Promotional Leaflets & Flyers, Brochure Design, User Onboarding, Presentation Design, Advertising Design, User Personas, Web Design, UI Research, Naming, Art Direction, Dashboard Design, Label Design, Pattern Design, Corporate Branding, Layout Design, Icon Design, Product Branding, Collateral Design, New Products, Stationery Design, Visual Design Language, Manufacturing, Fintech, Finance, Copywriting, Advertising Campaigns, Social Media Advertising, Pitch Decks, Marketing Design, Design Strategy, Brochures, Brand Strategy, Shopify, Figma, Illustration, Social Media Design, Information Design, Brand Identity, Editorial Design, Work Portfolio Design, PDF Design, Events, Consumer Products, Email Campaigns, Food & Beverage, Hospitality, Art, Booklet Design, Adobe Suite, Brand Logos, Product Packaging, Pitch Deck Design, PowerPoint Design, Social Media Kits, Package Design, Color Scheme Design

Event Art Director

2023 - 2023
EU for Innovation
  • Conceived and realized the event for the project that aims to strengthen the ecosystem for innovation and startup promotion in Albania.
  • Established the concept behind the startup event related to the importance of collaboration, interaction, and positivity in the world of business.
  • Created taglines used to symbolize the connection between the different players in the business of the world and how collaboration can lead to greater prosperity.
Technologies: Adobe Photoshop, Corporate Branding, Layout Design, Collateral Design, New Products, Stationery Design, Visual Design Language, Visual Storytelling, Visual Design, Advertising Campaigns, Brochures, Social Media Design, Brand Identity, Editorial Design, Events, Consumer Products, Email Campaigns, Food & Beverage, Art, Booklet Design, Adobe Suite, Brand Logos, Pitch Deck Design, PowerPoint Design, Social Media Kits, Package Design, Color Scheme Design

Creative Lead

2022 - 2022
Construction Invest
  • Increased brand awareness and market share by developing and executing creative strategies. Led successful campaigns that drove revenue growth and exceeded performance targets.
  • Led and mentored a team of creatives, providing feedback and facilitating skill development. Ensured brand consistency across all creative output, including advertising, marketing collateral, and digital content.
  • Remained up-to-date with industry trends, best practices, and emerging technologies to continuously improve the creative team's output and processes.
  • Introduced innovative ideas and technologies that elevated the company's creative capabilities and competitive advantage.
  • Handled projects with deliverables starting from naming to logo design and its use.
  • Created a proposal for communication, above- and below-the-line marketing, and digital strategies.
Technologies: Adobe Illustrator, Adobe Photoshop, Collateral Design, New Products, Stationery Design, Visual Design Language, Visual Storytelling, Packaging, Brochure Design, Visual Design, Advertising Campaigns, Social Media Design, Brand Identity, Logo Design, Editorial Design, Work Portfolio Design, PDF Design, Events, Consumer Products, Email Campaigns, Food & Beverage, Hospitality, Art, Booklet Design, Adobe Suite, Brand Guidelines, Brand Logos, Product Packaging, Pitch Deck Design, PowerPoint Design, Social Media Kits, Package Design, Color Scheme Design

Art Director

2014 - 2021
Vatra Agency
  • Designed brands that impacted the local market that articulated unique personalities. A brand identity system could work across various print and online applications, including packaging, on the website, social media, and digital banners.
  • Built brand identity guidelines, typography, iconography, visual tone, and other assets.
  • Created stories for two young users and gathered information on what they would love the brand to be and how this brand would be able to serve them by creating a youth community.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Experience Design (XD), Print Design, UV Printing, Visual Storytelling, Brand Books, Brand Design, Branding, Packaging, UI Design, UX Design, Wireframing, Web Layout, Prototyping, Research, Logo Design, Key Visuals, Brand Guidelines, Printing, User Research, Board Presentations, Design, User Flows, App Design, UX Wireflows, eCommerce, Print, Infographics, Graphic Design, Web UX, Data Visualization, Communication, Presentations, High-fidelity Prototypes, Advertising, Marketing, Creative Direction, User Journeys, Websites, User Interface (UI), User Experience (UX), Landing Page Design, Landing Pages, Brand Development, User Interviews, Visual Design, Product Design, Design Systems, Customer Experience, UX Research, Mobile UX, Mobile UI, Mobile Design, Style Guides, User Paths, Concept Art, Envelope Design, Letterhead Design, Business Card Design, Bag & Tote Design, Posters, Low-fidelity Prototypes, Photography, Food Packaging, Patterns, Keyword Research, Poster Design, Photography Direction, Social Media, Color Theory, Stationery, Typography, Color Palettes, Banner Design, Promotional Leaflets & Flyers, Brochure Design, User Onboarding, Presentation Design, Advertising Design, User Personas, Web Design, UI Research, Naming, Art Direction, Dashboard Design, Label Design, Pattern Design, Iconography, Visualization Design, System Design, Webflow, Product Branding, Event Branding, B2B, Collateral, Corporate Branding, Layout Design, Icon Design, Collateral Design, New Products, Stationery Design, Visual Design Language, Copywriting, Advertising Campaigns, Social Media Advertising, Pitch Decks, Marketing Design, Design Strategy, Brochures, Brand Strategy, Figma, Illustration, Social Media Design, Information Design, Brand Identity, Editorial Design, Work Portfolio Design, PDF Design, Events, Consumer Products, Email Campaigns, Food & Beverage, Hospitality, Art, Booklet Design, Adobe Suite, Brand Logos, Product Packaging, Pitch Deck Design, PowerPoint Design, Social Media Kits, Package Design, Color Scheme Design

Graphic Designer

2010 - 2014
Freelance
  • Designed and created visual content, including logos, brochures, posters, digital ads, social media graphics, and more, adhering to brand guidelines and design principles.
  • Brainstormed with the client and conceptualized design ideas and concepts for various projects, ensuring they met the objectives and target audience.
  • Contributed to the development and maintenance of a consistent visual brand identity across all marketing materials.
  • Managed multiple design projects simultaneously, met deadlines, and communicated progress and challenges with clients or project stakeholders.
  • Prepared files for print production, ensuring they meet industry standards and specifications.
  • Ensured that designs are user-friendly and accessible to a diverse audience, including those with disabilities.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Advertising Design, Art Direction, Visual Design, Brochures, Visual Storytelling, Brand Design, Branding, Brand Books, Packaging, UI Design, UX Design, Brochure Design, Copywriting, Bag & Tote Design, Business Card Design, Letterhead Design, Design Systems, Brand Development, Presentations, Social Media Advertising, Pitch Decks, Marketing Design, Brand Strategy, Illustration, Social Media Design, Data Visualization, Information Design, Brand Identity, Logo Design, Editorial Design, Work Portfolio Design, PDF Design, Consumer Products, Email Campaigns, Food & Beverage, Hospitality, Booklet Design, Adobe Suite, Brand Guidelines, Brand Logos, Product Packaging, Pitch Deck Design, PowerPoint Design, Social Media Kits, Package Design, Color Scheme Design, Animated Logos

Education

2006 - 2010

Master's Degree in Painting and Graphic Design

University of Arts - Tirana, Albania

Skills

Tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Experience Design (XD), Manufacturing

Languages

Visual Design Language

Platforms

Figma, Adobe Suite, Shopify, Webflow

Industry Expertise

Events, Food & Beverage, Hospitality, Advertising, Marketing, Consumer Products

Other

Brand Design, Branding, Logo Design, Brand Guidelines, Color Schemes, Color Palettes, Typography, Banner Design, Brochure Design, Presentation Design, Advertising Design, Web Design, User Personas, Art Direction, Dashboard Design, Visual Design, Landing Pages, Landing Page Design, Presentations, Communication, Graphic Design, Infographics, Print, UV Printing, Print Design, eCommerce, UI Research, Design, Board Presentations, Corporate Branding, Layout Design, Icon Design, Collateral Design, New Products, Stationery Design, Brand Strategy, Design Strategy, Marketing Design, Brochures, Pitch Decks, Social Media Advertising, Advertising Campaigns, Social Media Design, Brand Identity, Editorial Design, Work Portfolio Design, PDF Design, Email Campaigns, Art, Booklet Design, Brand Logos, Product Packaging, Pitch Deck Design, Social Media Kits, Package Design, Color Scheme Design, Visual Storytelling, Brand Books, Packaging, UI Design, UX Design, Web Layout, Wireframing, Prototyping, Research, Key Visuals, Printing, User Research, Iconography, Promotional Leaflets & Flyers, User Onboarding, Mobile UI, User Interviews, User Experience (UX), User Interface (UI), Websites, User Journeys, Creative Direction, High-fidelity Prototypes, Data Visualization, Web UX, UX Wireflows, UX Wireframes, App Design, App UI, User Flows, Illustration, Information Design, PowerPoint Design, Animated Logos, Naming, Label Design, Pattern Design, Stationery, Color Theory, Social Media, Photography Direction, Poster Design, Keyword Research, Patterns, Food Packaging, Photography, Low-fidelity Prototypes, Posters, Copywriting, Bag & Tote Design, Business Card Design, Letterhead Design, Envelope Design, Concept Art, User Paths, Style Guides, Mobile Design, Mobile UX, Usability, UX Research, Customer Experience, Design Systems, Product Design, Brand Development, Visualization Design, System Design, Product Branding, Event Branding, B2B, Collateral, Fintech, Finance

Experience

  • Art Direction - 16 years
  • Research - 13 years
  • Brand Guidelines - 10 years
  • Branding - 10 years
  • Brand Books - 7 years
  • Visual Storytelling - 7 years
  • Brand Design - 7 years
  • Web Design - 5 years
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